30 Nov 2010

Bloom 2010 Facts & Figures

Attendance

  • Total: 60,129
  • Thursday: 8,385
  • Friday: 11,124
  • Saturday: 15,280
  • Sunday: 11,618
  • Monday: 13,722

Visitor Demographics

  • Male: 41%
  • Female: 59%
  • Accompanied by children: 27%
  • Average number of children: 2.3

Age Profile

  • 25 - 35: 9%
  • 35 - 45: 24%
  • 45 - 55: 34%
  • 55 - 65: 22%
  • 65+: 11%

Socio-Economic Classification

  • ABC 1s: 81%

Respondents Traveled From

  • Dublin: 43%
  • Rest of Leinster: 31%
  • Connaught: 5%
  • Munster: 13%
  • Ulster: 2%
  • International: 6%

Booking Practices

  • 32% of attendants booked in advance to attend the show (17% in 2009).

Key Metrics

  • 99% of respondents found their visit either worthwhile or very worthwhile
  • Over 72% were able to recall sponsors associated with the show
  • 75% of respondents spent over 3 hours at the show
  • 84% of respondents purchased at the show
  • 63% of respondents indicated they would purchase as a result of their visit
  • 81% of respondents rated the showgardens as good/excellent
  • 91% of respondents rated the floral display marquee as good/excellent
  • 81% of respondents said they would return again in 2011
  • 11% indicated that they "maybe would" return again in 2011.


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Regards
Joseph Blair
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