Bloom 2010 Facts & Figures
Attendance
- Total: 60,129
- Thursday: 8,385
- Friday: 11,124
- Saturday: 15,280
- Sunday: 11,618
- Monday: 13,722
Visitor Demographics
- Male: 41%
- Female: 59%
- Accompanied by children: 27%
- Average number of children: 2.3
Age Profile
- 25 - 35: 9%
- 35 - 45: 24%
- 45 - 55: 34%
- 55 - 65: 22%
- 65+: 11%
Socio-Economic Classification
- ABC 1s: 81%
Respondents Traveled From
- Dublin: 43%
- Rest of Leinster: 31%
- Connaught: 5%
- Munster: 13%
- Ulster: 2%
- International: 6%
Booking Practices
- 32% of attendants booked in advance to attend the show (17% in 2009).
Key Metrics
- 99% of respondents found their visit either worthwhile or very worthwhile
- Over 72% were able to recall sponsors associated with the show
- 75% of respondents spent over 3 hours at the show
- 84% of respondents purchased at the show
- 63% of respondents indicated they would purchase as a result of their visit
- 81% of respondents rated the showgardens as good/excellent
- 91% of respondents rated the floral display marquee as good/excellent
- 81% of respondents said they would return again in 2011
- 11% indicated that they "maybe would" return again in 2011.
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Joseph Blair
www.HortiTrends.com
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