10 Jan 2011

Bord Bia News Digest

Bord Bia Food Alert

Bord Bia has a weekly on line “Food Alert” bulletin which you can access at www.bordbia.ie/foodalert

It highlights key trends in the local and global food and drinks market. There is a piece in it this week on the domestic retail market for prepared vegetable/fruit products.   

The Bord Bia Marketing Assistance Programme

Applications are now being invited for the Bord Bia Marketing Assistance Programme (MAP).
 The Marketing Assistance Programme (MAP) provides financial support to food, drink and horticulture companies, to help them improve their marketing techniques and capabilities, while maintaining the highest standards of quality and hygiene. Food, drink and horticulture companies that process and market agricultural products and operate directly from Ireland are eligible for support. The programme is open to SMEs with a minimum annual turnover of €100,000 in the year of application and a maximum turnover of €3.5million. The principal areas for which support (up to a maximum of 60%) is available include Trade Fairs and Exhibitions; Marketing, Design & New Product Development and Quality Measures. Eligibility does not confer an automatic entitlement to aid. The selection process is a competitive one. The closing date for receipt of applications is 28th February 2011. For further information on the application process go to www.bordbiavantage.ie

Brassica Seminar

Brassica growers are invited to attend a Brassica seminar which will take place on Thursday 20th of January commencing at 1.30pm in the Cereals building at Teagasc, Oakpark, Carlow. The seminar is being organized jointly by Teagasc and Bord Bia. The seminar will be addressed by two experts from the UK who will update attendees on Brassica pest control and herbicide availability for weed control. Further details can be obtained by contacting your local Teagasc field vegetable advisor.   

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