BSc (Hons) in Entrepreneurship in Horticulture
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To learn more click here - http://www.itb.ie/StudyatITB/bn419.html
Overview.
New Venture Development 1: Students are required to commence this module by shaping an idea for a product or for a provision of a service into a genuine opportunity and form teams that will see the idea through to completion. Students must identify new opportunities, critically evaluate existing or alternative products or services in the marketplace, carry‐out preliminary design including proof‐of‐concept and formulate a plan for completion. At the end of the module, students will be required to defend and promote their concept to a panel in the LINC.
Horticulture Project 1, Analysis & Design: In this module, students will undertake an individual horticulture project to support the new venture development efforts that includes: technical review, research, problem formulation and opportunity identification, scientific, regulatory and environmental standards, ethical implications and solution design. Project management, including planning, control and documentation, is critical to bringing together the students knowledge and skills from the wider course. As the project is a year‐long effort, this module represents the initial stages of the overall project that student must complete and contributes to the new venture development efforts.
Creativity, Innovation & Teamwork: This module provides students with an understanding of the role of creativity, innovation and teamwork in the entrepreneurial process and its ongoing role in enterprise. As well as practical exercises in creative problem solving, students will consider idea generation techniques, opportunities for value creation, business failure and networking. Students will complete a number of team assignments in unfamiliar environments, underscoring the importance of teaming and leadership in the entrepreneurial process.
Enterprise & Operations: This module will provide students with the skills necessary to develop a business from idea formation through the various stages of the business life‐cycle. Students will consider enterprise start‐up, enterprise supports, new venture management teams, research for operations setup, strategy development, quality management, supply chain, growth and sustainability.
Sales & Marketing: This module provide students with an in‐depth understanding and appreciation of sales and marketing theory and the practice necessary for business development as well as an ability to apply these concepts to the development of a marketing plan.
Elective Module: From: Horticultural Business Management ; Human Resources Management, Landscape Design 2, Golf Course Design 7 Management, advanced Plant Pathology, Plant Treatment Regulation, Advanced Soli Science and Chemistry, Diffusion of Innovation, Universal Design for Amenities, Genetics and plant Breeding, Environmental Indicators, Synthetic sport surfaces, Historical Parks & Gardens, Horticulture Therapy.
New Venture Development 2: This module is a ‘follow‐on’ from New venture Development 1. Student teams are required to gain considerable traction and progress their ideas further towards commercial reality. As part of this module, the students must complete detailed design and analysis, develop prototypes or simulations as a product or service demonstrator. In parallel, students must complete a business‐plan and support documentation to appropriate proofing points that would allow it to attract the necessary resources to make it happen.
Horticulture Project 2, Implementation: This module is a ‘follow‐on’ from Project 1. Project execution, solution implementation and application of the research hold greater emphasis in this part of the project. Demonstrating the bringing together of knowledge and skills from the wider course is achieved through a major written submission as a thesis, a presentation of the project to an expert panel and a practical demonstration of the creative solutions implemented. As the project is a year‐long effort, this module represents the final stages of the overall project and contributes to the new venture development efforts.
Aboriculture 2: This module enhances the student’s depth of understanding of the science of arboriculture. The student will integrate their knowledge of the plant physiology of trees with the ability to manage Ireland’s reserves of forest, woodland and urban trees. Student will learn to make decisions and work with stakeholders on the survival or otherwise of areas of the national tree stock drawing on elements of their scientific and technical expertise.
New Venture Finance: This module requires the student to explain the relationship between and interpret the balance sheet, profit and loss account and cash‐flow. Understand the key the techniques in managing working capital, know the appropriate sources of funding for a given investment proposal, prepare a basic set of financial projections for inclusion in a business plan, understand the linkages between marketing and production decisions and financial performance of the enterprise.
Legal, IP & Commercialisation: This module provides students with an in‐depth understanding and appreciation of the Irish legal system, the legal responsibilities and opportunities for those in business and how the law facilitates entrepreneurship. The module also explores the creation, capture and exploitation of intellectual property as well as contract law, tort, business forms and the sources of law.
Elective Module: From: Horticultural Business Management ; Human Resources, Landscape Design 2, Golf Course Design 7 Management, advanced Plant Pathology, Plant Treatment Regulation, Advanced Soli Science and Chemistry, Diffusion of Innovation, Universal Design for Amenities, Genetics and plant Breeding, Environmental Indicators, Synthetic Sport Surfaces, Historical Parks & Gardens, Horticulture Therapy.
To learn more click here - http://www.itb.ie/StudyatITB/bn419.html


