5 Jan 2011

Colour your Life News Letter


January 2011
Happy New Year! 

Here we are again, the old year is just a memory and (hopefully) everyone is filled with optimism for 2011. Our mission for the New Year is truly to ‘Colour your Lives’! 

Resources

This means equipping retailers with the tools they need to get even better results in their planterias than they did in 2010. Go online at www.colour-your-life.co.uk to see the new suite of materials plus the full listof promotional themes for the coming year. Materials are available directly from the website, via the on-line poster service or to create directly from the special CD ROM (drop us a line if you need one and we’ll send it out). The flexibility is there so that whatever medium works best for you – you can choose it. For established users, you’ll notice some exciting innovations and improvements, including the possibility to scale your logo to whatever size suits you.

Communication

The digital newsletter has proved to be a fantastic success with more retailers reading and benefiting from it every month. 

Feedback suggests that it is a targeted and efficient way for people to access campaign stories and news – Do you know someone who would benefit from this newsletter ?
 
If you do, contact us on contact@colour-your-life.co.uk and we’ll add them to the list. Also look out for your hard-copy newsletter too. It’s full of good stories and campaign info and will be with you any day now.


January promo – Heavenly heathers

Taking Erica as our plant focus, materials for January highlight the winter beauty of Erica carnea and other winter flowering heaths and heathers, including. ‘Golden Starlet’ (white flowers and yellow to lime green foliage), ‘Myretoun Ruby’ (magenta-crimson flowers), or 'Nathalie' yields (red flowers and dark foliage). 

January is not too early to entice customers out into the planteria, as long as you have some seasonal stunners like this with which to tempt them. And it’s not just the plants that you should promote – the stories can be a great way to grab customers’ attention too. 

Great stories!

All heaths and heathers are an important pollen source for our beleaguered bee population – grow them and do your bit. Erica carnea also harbours a bit of a saucy secret... Let’s just say that it’s got the ‘power’ to see the plants flying through the tills!

So what's the secret?


Play your cards right and get loyalty from your customers!

A well marketed Loyalty or Reward scheme is a great way of engaging with your customers and get them returning to you time and time again!  A recent report by the Maximiles Group found that 60% of consumers believe a reward programme “strengthens their relationship with the brand”.  

Another survey carried out by Loyalty specialist ICLP found that Tesco and Boots topped the poll of retailers shoppers have the strongest relationship with. Both of these retail giants have loyalty schemes which are probably the most popular in the UK.  Stuart Evans, ICLP UK general manager says: “It is clear that customers want something in return for their loyalty. When UK shoppers feel the pinch of the VAT increase next year, this call will surely get louder and go out to more and more top UK brands."


So what can you do to keep your customers?


We don't like to blow our own trumpet....

So we let others do it for us!

Over the last few months we have heard from retailers who find our campaign an asset to their business; this month we hear from Louise Canfield. 

Louise is in charge of POS at a major independent garden centre in Hertfordshire.

 
What does Louise have to say?


 
News . Advertising . Sales . Marketing . Business Development & Support. 
Expertise, Practical Know-how, Passion for the Horticulture Fresh Produce & Lifestyle Sectors...

Address: Suite 5,  64 Dame Street . Dublin 2 . Ireland . Location: Map & Directions
    
Mobile: 353 (0)87.9212044  

Email: jblair@hortitrends.com