25 Aug 2010

Colour your Life Newsletter

Horticulture & Fresh produce News Ireland www.HortiTrends.com

 

 

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Colour your Life trade newsletter- helping your business grow! September 2010
‘Bumper harvest’, with soft fruit including Rubus and Ribes 

Everyone knows the value of eating plenty of fresh fruit - what about getting some of it from your own garden! The boom in growing edible plants is set to continue and it’s easy to see why. What could be better than picking your own fruit that you’ve watched maturing over the weeks?


Be a real-food facilitator!

Take the chance to show to customers how easy it is and how much fun it can be to grow some of yourown. 

Try organising a soft fruit weekend with experts on hand (what about the WI?) to advise on the arts of jam making. Home grown fruit can also make an important contribution to a healthy diet.

Sign up for regular campaign updates on Twitter and Facebook or go to www.colour-your-life.co.uk for info, materials and ideas this autumn.

Plant choices ...


Retail results

In a garden centre in Holland an exciting trial is taking place. It revolves around the concept ‘what happens to sales when you make use of Colour your Life materials to their best potential?’ And the results are impressive! 

For the June roses promotion, on a ‘this year/last year’ comparison, look at the results: 

Climbing roses: 2009: 86 pcs / 67 customers, 2010: 105 pcs / 79 customers
Grafted roses: 2009: 2 pcs / 2 customers, 2010: 59 pcs / 58 customers

This centre increased turnover by 30% in this month alone.
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The evidence is clear – investing  effort in POS = direct benefits in sales. 


Coming to GLEE this year?

If you are (and it promises to be a superb show this year), make sure you attend our seminar on 22 September at 10.00am with retail guru  Phil Rogers . Phil has over 30 years retail and talent management experience with giants such as Ikea and Asda.  He will be giving top tips on how to grow sales in your planteria! 
Email contact@colour-your-life.co.uk to register for the seminar – If you are one of the first 50 registrations, you will receive a free voucher to use on the Luma poster service site. Vouchers will be given when you arrive at the seminar. 

For more information contact Mark or Samantha on 01480 860426


What else will we be talking about?

Bumper Harvest tie-up with Garden Organic One-Pot-Pledge

Colour your Life is delighted to be working with Garden Organic in September to link ‘Bumper Harvest’ with their One-Pot-Pledge - a big push to get people who have never grown anything before, growing and eating their own produce. Launched earlier this year, it has been endorsed by some big names from Jamie Oliver, Bill Oddie and Jerry Hall to gardening champion Alys Fowler. 

Some big commercial names from horticulture are backing the campaign, as you will see on the website www.onepotpledge.org

September’s promotion is a great fit for the One-pot-pledge because some varieties of Rubus are so well suited to container growing and soft fruit like this is a great way in for novices to the world of grow-your-own. This is the time of year to promote all kinds of edibles, so why not give it special emphasis in the planteria this month. With two major campaigns pushing on the door too, what is there to lose?