29 Sep 2010

Colour Your Life October Newsletter

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Colour your Life presents.... October 2010
‘Ever stylish’ with a selection of conifers 

You can generate lots of interest in the planteria in autumn and what better plant group to focus on than conifers? 

They must be the ultimate plant group for year-round appeal. Any weather, any season, almost any soil, they are there delivering structure, style and environmental benefits. 

There is always a demand for conifers because of this. 

But what is the magic recipe to translate that into sales?


It’s as easy as 1,2,3

You can boost plant sales with skilful use of POS, positioning and by highlighting their benefits.

Download your FREE POS now from the Colour your Life website!

Use our tutorial to find out how to personalise your POS by adding your own logo or go straight to the poster service to try it yourself. You can download high resolution images to print yourself or alternatively you can use the poster printing service to have them printed and sent to you at a reasonable cost.


See more...

Style, fun & function

These are key concepts to have in mind. Conifers are so diverse, you can maximise visual value in-store by including varieties with unusually coloured leaves or exciting shapes. Many of the golden conifers available in this country are dwarf varieties which can provide colour and interest in tight spaces, when many other garden plants are dormant. 
Dwarf species, (e.g. Pinus mugo) are full of natural humour. Take ‘Mops’ that almost spherical little tree that works so well in beds and borders, or Pinus pumila (Dwarf Siberian pine). 

And it isn’t just the benefit of what we see, it has been proven scientifically that the needles of conifers trap and neutralise those deadly disease-causing particulates, thereby improving air quality around our homes and workplaces. This is a strong promotional message that will have resonance with today’s customers.

Some more species suggestions for special promotion


Colour your Life makes big splash at GLEE!

Did you make it to the Colour your Life seminar at GLEE on September 22nd? It was great, with retail guruPhil Rogers (IKEA, ASDA and Warner Bros) and Mark Long (Director of PPH UK bureau) offering some great ideas on how to engage with customers, get more out of Colour your Life and benefit from theGreen Community Award.

We had loads of feedback from the floor with some leading retailers including Paul Cooling (Coolings Nurseries) and Neil Gow(Burcot Garden Centre) contributing their thoughts to the session. Gillie Westwood (Chief Executive GCA) commented on the changes in our industry and Steve Fry of Dorset Based Gardens Group spoke on the benefits of being involved in the Green Community Award. Gary Buttle from Ned Yates’ garden centre spoke about the benefits of using Colour your Life POS. If you didn’t make it, don’t worry... 

You can see a copy of Phil's Top Retail Tips by clicking here....


Have you seen the poster service tutorial?

The online poster service is brilliant and we can vouch personally  for the quality of the materials available. Why not have a look at the tutorial film on Youtube? It takes you through the steps to create wonderful POS that will help to boost sales in-store.

Just look at what some campaign users have to say about its benefits:


X Factor - Now plants have their own talent show!

At this year’s Plantarium trade show in Boskoop, organisers trialled a new idea – a catwalk style show for new plants. Run with suitable razamataz (plus some very lovely assistants) the plants strutted their stuff before an admiring, yet critical audience.  Find out what plants stole the show...


If you have a story or event to promote please email: news@HortiTrends.com 

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