Domination of Dutch continues with FloraHolland Tradepark Bremen Launched in Germany
FloraHolland has brought Tradepark Bremen in Germany into service. The Tradepark is a logistics center which provides supporting facilities and logistics services. It has arisen from an association between FloraHolland and the VGB (Association of Wholesalers in Flower Nursery Products). This is the first time that FloraHolland has opened a logistics support center outside the Netherlands. Tradepark Bremen caters to the increasing international flows in the floriculture industry. Its launch in February gives customers the chance to make use of the services during the busy spring period. The Tradepark will be officially opened later this year.
Opportunities for growers and traders
“Having a logistics support center (hub) will make it possible to organize international flows faster, more efficiently, and thus less expensively,” says Rens Buchwaldt, Logistics, Information Technology & Automation Director at FloraHolland. “The Tradepark makes it possible to do something about the constantly rising costs in the retail chain. At the same time, we hope to extend the assortment with products from northern Germany and to keep the FloraHolland marketplace attractive. By lowering the chain costs and by remaining an attractive marketplace, Dutch exporters will be able to reinforce their position in the chain. This is in the interests of our members, as well as those of the international position of the Dutch floriculture industry.”
By using Tradepark Bremen, exporters can bundle volumes and shorten delivery times to their customers. Local growers who want to deliver their products at Dutch exporters or the auctions can also make use of the Tradepark. Bremen, which is the center of the northern German production area and is surrounded by a large number of producers and customers, is an ideal location for a hub.
“In northern Germany, we're beginning with the launch of a small, initial pilot. Then we will monitor its development. The fact remains that we will have to adjust the logistics in the international floriculture chain to the new and changing market conditions. With the launch of a Tradepark in Bremen, we are taking the first steps towards this, with the goal to reinforce the competitive position of our members,” says Buchwaldt.
Choice in logistics services
Tradepark Bremen is offering various supporting services. Customers can make use of logistical processing operations, a container depot for collecting and returning empty CC-containers, and shuttle services by floriculture transporters to and from the Tradepark.
Further information on Tradepark Bremen can be found at www.tradeparkbremen.de.
-----------------------------------
About FloraHolland
The cooperative flower auction FloraHolland offers growers and customers a network of six national and international marketplaces (Aalsmeer, Naaldwijk, Rijnsburg, Bleiswijk, Eelde, and Veiling Rhein-Maas), a national intermediary organization (FloraHolland Connect) and an internationally active Import department. Veiling Rhein-Maas (Herongen, Germany) is a joint venture between FloraHolland and Landgard. FloraHolland, the world's largest auction organization, processes over 12 billion flowers and plants a year. Annual sales exceed € 4.1 billion. Almost 4,200 employees work at FloraHolland.
Expertise, Practical Know-how, Passion for the Horticulture Fresh Produce & Lifestyle Sectors...
Offices: Suite 5, 64 Dame Street . Dublin 2 . Ireland . Location: Map & Directions



