GardenGuide - New Consumer Gardening Program Launching Nationally on City Channel in 2011.
A New Consumer Gardening Program Launching Nationally on City Channel in 2011.
Programme Title: GardenGuide
Producer/Promoter: HortiTrends- Joseph Blair
Programme Run-time: March to October 2011

Producer/Promoter: HortiTrends- Joseph Blair
Programme Run-time: March to October 2011
What is GardenGuide?
It is a new consumer focused gardening TV program that is being promoted and shown on the City Channel network and will be running throughout 2011. It will be backed up by the new consumer gardening website www.gardenguide.ie which is currently under construction but will be live before the programme airs.
The programme will be a TV half hour (24 minutes). This breaks down to 4 segments of 6 minutes that will be available for each participant company.
Why Should my company participate? OK. So you know you have a great product or service but you are not connecting with the end user? The Garden Guide format gives you the chance to get in front of a captive audience. You now have their attention! Along with outlining the key benefits of your service or product during your slot you can also launch a strong 'Call to Action' by offering a discount for the product or service you provide during the month that you are being featured on the City Channel network. The offer will also be linked to and cross-promoted on your own website along with the www.gardenguide.ie channel along with over 20 other Social Media channels such as Facebook, Twitter etc.
- Each programme will be shown at least 24 times (including peak viewer times 6pm to 10pm) in the month that you are featured with a new programme coming online each month thus increasing the chances that viewers get to see you product or service featured as viewers will also be clicking in to www.gardenguide.ie to access current programme offers but will also be able to see past GardenGuide features.
- The features will be shot on location, not in studio, and each of the businesses featured will get to keep their footage for their own use such as a corporate DVD to send to potential customers, an about Your Company Video on your website video plus a permanent listing on www.gardenguide.ie (under construction) and www.hortitrends.com
- The point to remember is that they are not just a 6 minute hard selling advertisement. Whatever service or product area your business is in, we will produce a feature focusing on a particular problem your company can solve or a benefit they can deliver to the viewers. You will be presented as the expert in the field and the company able to offer a product or service solution.
- The programme will utilise a presenter in an interview role who will ask you about and highlight the benefits of your product or service you are offering during your feature.
There are still a number of Programme Launch Promotion Slots available as substantial discounts!
Don’t delay call 087 9212044 now to reserve your program slot today.
Email: jblair@HortiTrends.com Web: www.HortiTrends.com
More About City Channel: It launched local television in Dublin in October 2005. The channel is now available in approximately 400,000 homes across Ireland. This coverage is spread across the following regions 225,000 homes in Dublin, 144,000 across Munster and 30,000 in the greater Galway area.
The channel is available on the digital NTL platform in Dublin it currently reaches 57% of all multi-channel TV homes in this region. City Channel network enjoys strong analogue and digital penetration in Munster (Channel South) and Galway reaching over 47% of all Munster multi channel TV homes across the region. The addition of these homes has brought the City Channel network penetration to over 400,000 homes which creates a potential audience base of 1.2m potential viewers daily.
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