28 Jul 2010

Horticulture & Fresh Produce News - HortiFair 2010 - www.HortiTrends.com ((horticulture, Ireland, trade show, plants, holland))

Ewald van Vliet is new chairman of Horti Fair

Ewald van Vliet, the mayor of the horticultural municipality of
Lansingerland, is Marius Varekamp's successor as chairman of the
International Horti Fair.

Another five new board members took office at the same time as Van
Vliet and three board members are continuing their activities. Harm
Maters (chairman Avag), Cees Visser (managing director Visser
International Trade & Engineering) and Igo Janssen (managing director
Horticoop) have been appointed from the trade associations Avag,
Federatie Agrotechniek and VPN respectively, and the representative of
Plantum NL will be announced in September. Also from the sector are
Frank Hendriks (cultivation, managing director Hendriks-Agro), Sander
Kroll (trade, director Ki Plants) and Dick Oosthoek (services,
Rabobank Nederland), who was already member, while Bert Koeze (Royal
Van Zanten) and Jacques Teelen (former director FloraHolland) will
also remain independent members of the board for the time being, in
order to preserve the required continuity.
"The new board meets the requirement to put together a combination of
entrepreneurship and administrative/organizational experience and
strengthens the bond with horticulture,’’ says Wim van der Loo, the
managing director of the Horti Fair.

'Horti Fair is international springboard'

"As far as we are concerned, the Horti Fair is our springboard to
international horticulture,’’ says Rob Sandberg, Managing Director of
De Gier Drive Systems in Wateringen.

The company has decided to take part in this year's Technical Trials
at the Horti Fair (stand 04.0417), in which a number of suppliers
specializing in horticultural technique are organizing their own
'Central Station'. Sandberg explains. "This will be our base for
organizing field trips to the participants and to concrete projects in
practice, so that visitors can see the technical progress with their
own eyes and evaluate the possibilities. Their visit to the Horti Fair
gains extra added value as a result and together we are increasing the
appeal of the exhibition."

De Gier has an international reputation as a supplier of systems for
the control of screens, ventilation and climate control and regularly
introduces new products. "We can often achieve considerable savings on
costs for growers with clever applications of new and/or existing
techniques and the Technical Trials 2010 will allow visitors to the
Horti Fair to experience that," Sandberg confirms.

'Surprisingly many new visitors for Horti Fair

The independent survey commissioned annually by the Horti Fair shows
that around 35% of visitors every year are coming to the Horti Fair
for the first time, which is much higher than many exhibitors expect.

The high proportion of new visitors means there is a good chance of
participants making new contacts and also a good chance of transacting
concrete business as a result. At the same time, 65% of all trade
visitors come for new products and services, 49% to enrich their
overview, and 44% to make new contacts and/or deepen existing contacts
with suppliers and fellow horticultural professionals. All of this
makes the Horti Fair a trade exhibition of excellent quality: click
here for the complete visitor, participant and exhibition profiles for
the Horti Fair.

Use the Internet to increase your participation

The Internet offers you many opportunities to increase the exposure
you have as a participant at the Horti Fair. Use the digital
exhibitors manual and the products and services you are exhibiting at
the trade show in Amsterdam can be registered as quickly as possible,
allowing many (potential) customers to find your company!

Your new products will appear on the internet almost immediately after
you have registered them via that same exhibitors manual. It is also
really easy to add illustrations/pictures as well as clear
descriptions, focusing on the added value of what your innovations
offer your prospects and customers. You can reinforce your
participation in the exhibition at no extra cost thanks to
www.hortifair.com - and these are only two of the options the website
offers you. Full details are contained in the exhibitors manual.

"All market players come to the Horti Fair"

"We meet all our market players at the Horti Fair. And it is also a
trade show that focuses major attention on new products and
services,’’ are the most important reasons given by managing director
Leo Jasper for taking part in the Horti Fair 2010 with the
Penn-Textile Solutions/Contechma combination (stand 04.0122), which is
one of the new participants in the Horti Fair.

Jasper is familiar with the fair as a visitor. "Penn-Textile
Solutions/Contechma will be presenting itself at the Horti Fair as a
service provider with solutions for light and climate management and
we are introducing the revolutionary new Ombra-DLS screen. The new
application of control techniques enables this system to screen with
infinite variability between 20% and 65% shadow. This offers many
benefits to growers that we are looking forward to revealing at the
Horti Fair,’’ announces Jasper.