29 Sep 2010

HortiFair News 2010

New products, new philosophy'

"Where we are concerned, the Horti Fair is the trade show for introducing new products and communicating our new philosophy. This is very visible in the new logo in a clear and fresh shade of blue, instead of the familiar 31-year old green logo. 
And we will be pleased to explain the change on the stand,’’ says Ruud van Gils from Saint-Gobain Cultilène (stand 02.0206).

'Cultilène cares' is the substrate supplier's philosophy. ,,We supply not just substrate products but services as well, besides assisting our customers in choosing the best growth medium. With respect for our living environment, naturally. Because all our products are made from natural raw materials and contribute to the use of less water, energy and nutrients," explains Van Gils. As well as the new philosophy and new products, the Cultilène stand will also be showcasing the X-fibre technique. Cultilène is the sole substrate supplier that uses this technique to produce an optimum imitation of the natural root environment for plants.

lijntje

House of Software: third successful edition on its way

For the third year in succession, the House of Software will be one of the extra attractions at the trade exhibition for professional (greenhouse) horticulture.Participants in this pavilion represent all links in the chain from breeder through retailer. This special interest pavilion (stand 01.0428) provides visitors with a complete and future-focused picture of the latest developments in software for greenhouse horticulture.

 

The Horti Fair internetcafé is part of this pavilion, where participants also introduce new products and services, such as the low threshold step-up to software updates from Sercom. New products and services from other participants like Distel Software, Florecom, Hawe Systems Europe, SDF Tuinbouwautomatisering and Wevab have not yet been announced. Discussions are still in progress with a number of sector colleagues concerning their participation in the Horti Fair House of Software. 

The oldest of the companies has been specializing in horticulture for no less than fifty years and they are all presenting a wide range of products: advice/communications, automation, control systems, certification, internal transport and delivery systems, logistical systems (software), management software, software applications for horticulture, and registration programs.

lijntje

Opening and Happy Hour: 12 October

Participants at and associates of the Horti Fair will shortly be receiving their invitations for the official opening of the Horti Fair from 09.00 to 10.00 hours on Tuesday 12 October in the Horti Fair Stage in hall 6 of the Amsterdam RAI. The opening will be performed by Ewald van Vliet, the new chairman of the International Horti Fair, who will discuss the added value of the trade show supported by horticulture in a period of ongoing internationalization, virtualization and changing competition.

The second theme of the opening is 'Innovation', in the context of which the prestigious Horti Fair Innovation Award will be presented to one of the participants nominated for this prize.

The first day of the Horti Fair will be brought to a close with exhibitors, guests and associates during a Happy Hour that starts at 18.00 hours (walk-in 17.30 hours) on Tuesday 12 October. 

If you have a story or event to promote please email: news@HortiTrends.com 

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