2 Feb 2011

International HortiWeek 2011

All activities during the International HortiWeek: 3 trade fairs, numerous events, Technical Trials and the international horticultural symposium, take place in that same week. The Horti Fair is the starting point for the international visitor on a "tour of horticulture," rightly enabling everyone to be a host. This new strategy will put an end to the fragmentation in floriculture, but will also create a strong 'magic' around horticultural Holland, allowing us to take pride in horticulture once more.

lijntje

Data on 30,000 visitors available

The visitor is what it is all about and the Horti Fair is growing in the direction of 30,000 visitors. Maintaining and making contacts are important reasons why you should take part in the event. A professional visitor registration system is being introduced in 2011 and the data in the visitor records will be available to the exhibitors, increasing your commercial result from the exhibition.

What are the advantages for you as an exhibitor?

  • Overview of all visitor details (provided they have given permission for this);
  • Monitoring and recognizability of the visitors to your own stand;
  • Higher commercial return from the trade show. Registration makes things easier for visitors as well, with fast recognition by exhibitors being only one example.

lijntje

From square to cubic metres

Growers already cultivate in multiple tiers and already think in cubic metres, which are also the basic unit for the Horti Fair. The exhibition floor is one of the means of communication for exhibitors. The Horti Fair also facilitates networking, meetings and symposiums for exhibitors, for example. Everything really revolves around people, the exchange of knowledge and networking. This extra dimension is the shift, as it were, from square to cubic metres for the trade show.

lijntje

The horticultural powerhouse: Greenhouse construction, genetics and breeding

Dutch horticulture continues to be unique in its combination of breeding, greenhouse construction and genetics and this is obvious on the exhibition floor, as well as in all the activities at and around the event. Taking part as an exhibitor at the Horti Fair not only brings a stronger international presence, but local attention as well.

New varieties: the heart of floriculture

A wide range is vitally important for floricultural trade. The annual introduction of almost one thousand wonderful new products is the heart of floriculture. The quality judging events underline the importance of these innovations and the wide range available, reinforcing international competitive power accordingly.

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