18 Jun 2010

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  • HortiWork - Marketing Co-ordinator for The Orchard - News from www.HortiTrends.com 

    Marketing Co-ordinator - The Orchard

    History of Orchard Home and Garden

    Early History of the Site
    The current Orchard Home and Garden site was once part of the vast St. Wolstan’s estate. It’s thought the estate spanned 5,000 acres (2,000 ha) stretching from Celbridge to Straffan in the 1700’s.The following is an extract from a “History of St Wolstan’s”:

    ' Dr. Robert Clayton, Bishop of Clogher, bought St Wolstan’s in 1752AD. He had the architect Joshua Allen improve the house. When Dr. Clayton died his niece Anne, who was married to Dr. Thomas Bernard, Bishop of Killaloe, inherited the property. Dr. Bernard lent the house from 1787 to 1790 to the Lord Lieutenant of Ireland, The Marquis of Buckingham. During these years, the garden wall, with its unique heating system was built.”

    Originally, the site was a 5 acre (2 ha) walled Victorian Orchard which provided fresh fruit and vegetables for the larger houses on the estate. The wall, which still surrounds the entire site, is brick built and incorporates an ingenious system for protect susceptible fruit from damaging late spring frosts. A number of hearths are located along the wall. When there was a danger of frost, fires were lit in these hearths. The hot air from the fires flowed through special air cavities that travel through the centre of the entire wall. As a result the bricks in the wall became heated and this heat radiated out over the Orchard fending off the threatening frost.

    Current History of the Site
    Mr Gerry Dooley (Managing Director of Orchard Home and Garden) purchased the site in July 1983. The walled garden had been neglected by the previous owner whose parents had bought the site in 1939. By 1983 the walled garden was overgrown with bushes, brambles and trees. Mr Dooley cultivated the land and strawberries were grown for 3 years. 

    By 1987 Mr Dooley decided to begin trading as a garden centre, namely “The Orchard Garden Centre”. The site was cleared leaving a gardener’s house with conservatory, a small bungalow and tomato house, which subsequently functioned as the first shop. The business prospered through the 1990’s and into the early years of the new millennia. It became increasingly apparent that the first ‘Tomato House’ shop could not meet the expectations of customers so a major redevelopment of the site commenced in 2004. The redevelopment facilitated the gradual transfer of the trading premises to its new state of the art showrooms, which was officially opened by Charlie Dimmock on Sunday October 1st  2006

    Job description
    The 
Marketing coordinator will be involved and responsible for the execution of the marketing plan of 
The Orchard. You work as integral part of the Operations team. This role is full time / part-time with normal working hours, but a level of flexibility is expected. 

Day to Day responsibility:
  • Building relationships and maximising performance with advertising agency, PR 
    company and design and print companies. 
  • Answering day to day marketing enquiries
  • Planning and executing marketing promotions
  • Planning and specifying new and existing marketing collateral
  • Negotiation of deals, promotions and incentives with affiliates media partners
  • Managing and maintaining up to date mailing lists
  • Research and develop new marketing methods and promotions
  • Industry:
    Position Type:Full Time Temporary
    Position Reports To: General Manager
    Salary:25000 to 30000
    Location: Cellbridge Klidare
    Travel Required:0% of the time (approximate)
    Starts On: 1-Jun-10

    Job Requirements

    Experience
    Requirements / Skills: 
    • Preferably 2-3 years experience in similar role
    • Excellent MS Office Skills – Word, Excel, web experiences, Powerpoint etc.
    • Proven ability in using initiative and making decisions within tight deadlines
    • Target and goal orientated individual with an ability to work under pressure
    • Excellent ability to work well within a small team environment
    • Communicating with target audiences and managing customer relationships
    • Sourcing advertising opportunities and placing adverts in the press(local,regional, national and specialist publications) or on the radio (depending on the organisation and the campaign)
    • Managing the production of marketing materials, including leaflets, posters, flyers, newsletters and e-newsletters
    • Writing and proofreading copy
    • liaising with designers and printers
    • Organising photo shoots;
    • Arranging for the effective distribution of marketing materials
    • Maintaining and updating customer databases
    • Organising and attending events such as conferences, seminars, receptions and exhibitions;
    • Sourcing and securing sponsorship
    • Contributing to and developing marketing plans and strategies
    • Managing the marketing budget
    • Evaluating marketing campaigns
    • Monitoring competitor activity
    • Supporting the Owner and the General Manager and other colleagues.
    • Independently working and pro active
    • Maintaining and updating the Orchard website.

    Education Required:Marketing diploma or degree
    Fields of Expertise: Marketing, Advertsing, PR, web

    How to Apply

    Please email your CV to jeroenp@ucdirect.ie

    Company Information

    The Orchard
    Dublin road
    CelbridgeKildare

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  • sap 

    Sap Trees Sorbus aria Majestica 16-18cm girth

    from YouTube - saptrees's Channel by saptrees

    A close up of the Sorbus aria Majestica 16-18cm girth from Ireland`s largest tree nursery Sap nurseries. tel: 00353 52 7442222
    From: saptrees
    Views: 106
        
    ratings

    Permalink

  • Date for Diary Trade Event B2C - Autumn Ideal Home Show - News from www.HortiTrends.com 

    Ideal Home Show


    Date: Thursday October 21, 2010 - Monday October 25, 2010

    Venue: Hall 8C

    Organiser's Contact Details: 
    SDL Exhibitions Limited 
    18 Main Street 
    Rathfarnham 
    Dublin 14

    Tel: + 353 (0)1 490 0600 
    Email: info@sdlexpo.com 
    Web: http://www.sdlexpo.com

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  • RDS Horticulture Student of the Year 2010 - www.HortiTrends.com 

    RDS Horticulture Student of the Year 2010

    James Sherlock from Skerries, Co. Dublin is the 2010 RDS Horticulture
    Student of the Year. James was presented with his award by Minister of State for Sustainable
    Transport, Horticulture, Planning and Heritage, Ciaran Cuffe TD, at a special ceremony in the
    RDS. He was awarded a beautiful RDS perpetual trophy, an RDS Silver Medal and a cheque for
    €2,500.

    James, who is in the third year of his bachelor of science in horticulture at the College of
    Amenity Horticulture, National Botanic Gardens, Glasnevin, Dublin, plans to use the prize
    money to complete the fourth year of his studies. James hopes that on completion of his studies
    he will have the skills, knowledge and experience to apply to local government for an advisory
    position and one day realise his career goal of becoming a parks superintendent.
    James has a love and interest in the outdoors in his blood. Generations of his family have
    farmed their own land in Rush and Skerries, Co. Dublin and James grew up spending his
    summers working alongside his grandfather learning what can be produced from the land and
    all aspects of both horticulture and agriculture.

    Runner up, in a very close contest was James Cuffey of the College of Agriculture, Food and
    Rural Enterprise, Greenmount, Co. Antrim. James is the recipient of an RDS Certificate of Merit
    and a cheque for €1,000.

    Each year all four colleges of horticulture in Ireland nominate their two best final year students
    to compete for this award. From the eight nominees, selection is based on their career to date,
    knowledge of horticulture and plans for the nominees’ future careers.

    The enthusiasm and commitment of past horticulture students has contributed to an enormous
    improvement in the quality of life for people all over Ireland. The Irish horticultural sector is
    worth more than €300 million to the economy and there are over 10,000 employed in the
    Horticulture industry full time. 

    Minister of State, Ciaran Cuffe, commended the RDS on their
    work supporting an industry that contributes greatly to the quality of life of the people all over
    Ireland, and continues to make a very significant contribution to the Irish economy.
    Anne James, Principal of the Judging Panel, described the finalists as a growing number of very
    talented young people opting for a career in the rapidly expanding amenity horticulture area.

    The RDS Horticulture Student of the Year is part of the RDS Foundation’s agriculture
    programme which aims to inform, debate and promote excellence in agricultural and rural
    development as well as recognising and rewarding the professional development of young
    practitioners and supporting developmental projects in agriculture and rural life.

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  • Garden Centre News - Diary Dates - The Autumn Gift Fair - News from www.HortiTrends.com 

    The Autumn Gift Fair

    Date: Sunday August 22, 2010 - Wednesday August 25, 2010

    Venue: Hall 8C

    Organiser's Contact Details: 
    Expo Exhibitions 
    4th Floor, Building 2 
    The Courtyard 
    Carmenhall Road 
    Sandyford 
    Dublin 18

    Tel: +353 (0) 1 295 8181 
    Email: info@expo-events.com 
    Fax: +353 (0) 1 295 8187 
    Web: http://www.expo-events.com

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  • www.HortiTrends.com News Call - Send us your Latest Company News to news@HortiTrends.com 

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