27 Oct 2010

New UK Landscaping Trade Show for 2011

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....a step closer to launch

As a landscaping and gardening industry analyst, I've been appalled in recent years at the way the landscaping and horticulture industry has largely ignored the end user when organising trade events.

The emphasis has always seemed to have been on the product or services supplier's relationship with the ultimate buyer, and the practitioner - the guys and girls who use machinery and products, day in and day out - too often referred to as 'tyre kickers', are all but forgotten in the development and sales process.

It's time that practitioners' experience knowledge is fed back into development and fine tuning of equipment and machinery because they are the ones who get to know, warts and all, how a piece of equipment feels and responds handles or how a product works, during the course of their work.

The day has arrived whereby the practitioner, rightly, is becoming recognised as the driver of the landscape and garden industry - their opinion, views and advice should be ignored at peril.

Managers have had their time and not made a difference: how can someone who sits at a desk all day possibly know what machine to buy when they are not out in the fields and dealing with conditions underfoot? It's all well and good acting as a middleman and feeding information back to developers but as always, something will always get lost in translation.

Machinery, equipment, product developers and manufacturers should have the opportunity to talk directly with the practitioner: The Landscape Juice Network was the first ever landscape and horticulture professional trade network to bring together everyone from the landscaping and garden world and now we are close to launch of our brand new industry Trade Show called Creating Landscapes.

I guess it's a case, proverbially at least, of putting my money where my mouth is.

If you are a product, equipment, machinery or plant supplier, why not come over and participate in landscaping and gardening's specialist industry event?

I'm delighted to welcome Stephen Ingram to the Landscape Juice Network as part of the Creating Landscapes' team.

Stephen is an independent exhibition and event organiser having previously worked within the event market and have organised the likes of The Royal Smithfield Show, The CLA Game Fair, The National Amateur Gardening Show and The Royal Bath & West of England Show.

For further details, you can email Stephen directly at stephen@hale-events.com Keep an eye out for the official launch.


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