Organic Promotion Launched In UK
Organic Promotion Launched In UK
The UK Organic Trade Board (OTB) is to launch a £2million campaign following its successful application to the EU for matching funding for the £1 million it has raised from the organic business world. The OTB was set up by the organic industry to develop, promote and support organic trade. One of its key objectives is to double the value of the market for organic products in the UK within the period 2008 to 2013.
A website www.whyiloveorganic.co.uk is already in operation and the main campaign will start in September, with press ads running towards the end of the year in conjunction with PR and digital promotion.
A modest growth in the organic market is expected in 2010 following a fall in sales in 2009. Huw Bowles, Chairman of the OTB, said the campaign would “give us a great chance for growth in all organic sectors so sales start to increase again. We’re not forcing consumers to subscribe to all the benefits we mention, but simply consider making the switch if they haven’t already.”


