Preview looks successfully ahead to Horti Fair 2010
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International Horti Fair 2010
Preview looks successfully ahead to Horti Fair 2010
Aalsmeer, 30 august 2010 - New products and services, doing concrete business and exchanging professional knowledge: that is what the coming Horti Fair is all about,’’ concluded international journalists during the trade press and new products preview for the Horti Fair 2010. Twenty participants presented a selection of their new products to give the representatives of the horticultural media an early look ahead to the international horticultural exhibition being held in Amsterdam from 12 to 15 October inclusive. Wim van der Loo, the managing director of the Horti Fair described the highlights of the coming show, like the Horti Fair Stage.
Journalists working for trade publications in the Netherlands, Denmark, Germany, Finland, Austria, Italy, Spain, France, Belgium and Great Britain, as well as for international titles - 23 of them in total - came along to the preview on 24 August. Demokwekerij Westland, the leading innovation centre in greenhouse horticulture, was the appropriate location for the preview, where one of the premieres was the introduction of the www.technicaltrials.nl website. Technical Trials (stand no. 04.0417) is one of the new pavilions at the Horti Fair and is based on an alliance of leading technical producers. The Central Station run by the participants is the pick-up point at the Horti Fair, where visitors to the show receive information from and about the 17 participating companies that can be visited during the Horti Fair. The Horti Fair Stage in hall 6 of the Amsterdam RAI exhibition complex is the new events platform.
Photo: The Horti Fair trade press preview attracted a large delegation of international horticultural journalists.
Innovation programme
The preview, which the Horti Fair organizes every year specially for the trade press, is part of the innovation programme of the exhibition. Managing director Wim van der Loo emphasized that the Horti Fair ,,is organized from, for and by horticulture. This enables us as a trade show to focus a lot of attention on innovation, quality improvement and the stimulation of the exchange of knowledge. Through the eight special exhibition pavilions, the twenty Breakfast Briefings under the auspices of Syntens, and the exhibition theme of 'Earning sustainably'. One of the other highlights again is the presentation of the Innovation Award’’. This prestigious award (in partnership with Reed Business) is separate from the preview, incidentally, because all new products at the fair that have been registered in time are eligible to compete for the Award.
New
Frans van Zaal Totaal Techniek in De Kwakel (stand no. 01.0118) is introducing a Submersion System at the Horti Fair 2010.This is a new way of supplying water, in which the pots hang in containers that are submerged from below. The system is integrated into the mobile internal transport system. Crea-Tech from Ter Aar has developed a delivery system in which a robot sorts, bunches and places flowers in an auction container at a work station. The products arrive in the rack according to colour, variety and date.
WPS Hortisystems in De Lier (stand no. 04.0417) is introducing Kit Internal Transport: container systems and conveyer belts in the form of assembly kits that enable growers to take their first steps towards automation less expensively by doing the installation themselves. Plant Handling Robots is a series of robotics for pot plants and other products.
Philips Lighting B.V. in Eindhoven (stand no. 04.0502) has developed the Greenpower LED interlighting module DR/B, a lighting system placed between plant rows to provide the crop with light and heat, resulting in savings on energy and increased production. The Master Greenpower Plus 1000W EL has been improved and gives 4% more growth light throughout its lifetime as a result.
In addition to various biological pest control agents like Macro-Mite, Citripar, Natufly, Capsanem and Aphipar-m, Koppert Biological Systems from Berkel and Rodenrijs (stand no. 04.0314) is also introducing the Distribug, a blower which the roller tables with pot plants move under and Rollerfix, which simplifies hanging up sticky ribbons (Rollertraps) in crops.
More possibilities
Vertical crop protection in the right dosage and at the right place, with biological agents such as Enzicur from Koppert and UV-C from Clean Light, and chemical crop protection: this can be done with the Klimrek Rail from Klimrek Producten BV in Pijnacker (stand no. 04.0128). The possibilities also include a longer raising period and (emergency) greenhouse roof repairs. Another new product is the corrosion-free heating system, the Klimrek Heat Buffer, which requires no expansion provision.
Hoogendoorn Growth Management from Vlaardingen (stand no. 04.0220) is showing three new products in the AVAG Market.Hoogendoorn Webinars make it possible for a number of people to follow training courses and demonstrations at the same time, online and interactively. iSii+Aquabalance is a set of scales for weighing substrate, which helps to adjust irrigation with precision to the needs of the plants. Also new is that the iSii+Remote Server Edition remote control from Hoogendoorn has now been made suitable for companies that use a server network with Thin Clients, WiFi or smartphones.
The HortiMax CropView from HortiMax in Pijnacker (stand no. 01.0517) makes it possible to monitor crop development in detail and make any necessary changes 24 hours a day, by means of a Nikon photographic system integrated into the climate computer. This can be done via the computer, in the greenhouse, but remotely as well. The zoom lens means that everything can be monitored in high resolution down to the most minor details. The first contracts will be concluded at the Horti Fair.
Attention grabber
The new HortiTop, developed in partnership with Slingerland Potgrond, is an attention grabber on the stand of Horticoop from Bleiswijk (stand no. 02.0102). It comprises Herbaedeck, a specially selected quality bark, HerbaedeckHechter, a biological gel that fixes the bark onto the pot and remains effective for 12 months, and a gel machine to apply the gel. This means labour savings, improved quality and better presentation.
Container Centralen Nederland from Hoofddorp (stand no. 03.0119) is presenting the new CC Euro Trolley for visitors to the Horti Fair. The trolley has been specially developed for retail outlets and is low noise due to its soft rubber suspension damping and the use of plastic shelves, for which old crates are reused. Two trays with pot plants fit onto the shelves of the roller containers and the deck also has two RFID tags for the purposes of registration and traceability.
Chrysal International BV in Naarden (stand no. 01.0441) is introducing a number of new products at the trade show in Amsterdam, including the world premiere of the Fairtrade Liquid Flower Food (with Max Havelaar certification mark) for roses and mixed bouquets. It is only permitted to attach the flower food to Fairtrade flowers. Also new are Chrysal Food Drops, a pack containing six portions that are sufficient to provide one year of care for orchids and green plants, and the improvedChrysal Clear Universal Powder Sachets that will give flowers and bouquets a vase life of more than seven days.
Introduction of partnership
BVB Substrates from De Lier (stand no. 02.0110) is announcing a partnership with Royal Philips Electronics for the purposes of research into the best combination of LED lighting and substrates. One new product is BVB Allure, a bark-free substrate for orchids using Gambit, which is a cork mixture with high structure stability. There are five different types. BVB Sublime for growing tomatoes, cucumbers and bell peppers is made of polyurethane using a new technology that has been developed in alliance with growers and can result in between 5 and 7% higher yield.
AVO Anthurium Vogels in Wateringen (stand no. 01.0446) is introducing Anthurium Andreanum AVO® Rosalie for pot cultivation; pot size 15-21 cm, and bears large red flowers (7-10 cm) with a green edge. AVO® Pink Christina is a new cut flower cultivar in a lasting dusty pink colour with a long plant life cycle for the consumer and high production for the grower. The company will be celebrating the 75th anniversary of its formation during the Horti Fair and will also be presenting its new house style.
Anthura B.V. from Bleiswijk (stand no. 01.0330) is introducing its Phalaenopsis (for pot cultivation) Anthura Luzern at the Horti Fair; new in Anthurium cut flower cultivation is the Bellanca®, as well as the Fire XL® and Zafira®. Matiz® and Piccolo® are being introduced in Anthurium pot cultivation. Also new is the concept of a ready-made solo Anthurium bouquet in a vase, which is being presented for the retail trade at the Horti Fair.
There proved to be great interest on the part of the journalists during the preview for the Horti Fair Career Plaza (stand no. 03.0302), the House of Technology & Innovation (stand no. 04.0226), House of Quality (stand nos. 01.0126, 01.0228, 05.0102 and 05.0202), House of Software (stand no. 01.0428), the Breeders' Market (stand no. 01.0440) and the Horti Business Game (stand no. 01.0121), as well as in the exhibition theme of 'Earning Sustainably'.
Extensive service for trade visitors
All new products at the Horti Fair can be identified by the special Horti Fair New logo on the stands, on the official exhibition floorplans and the new products route, as well as being shown in advance on the new website at www.hortifair.com.
An additional feature of the website at www.hortifair.com this year is a search and find function at product level and there is also a HortiVisit e-mail newsletter every Wednesday, specially for trade visitors (www.hortifair.com/hortivisit). Shuttles bring visitors safely, swiftly and comfortably to the Horti Fair from horticultural areas (www.hortifair.com/route). Admission costs € 40.00 at the ticket office, but is free of charge for trade visitors, who receive tickets from participants or online (www.hortifair.com/tickets). In 2010 the International Horti Fair is being held in the Amsterdam RAI from 12 to 15 October inclusive and is open every day from 10.00 to 19.00 hours. Take a look at www.hortifair.com for an up-to-the-minute impression of the most intensively visited trade event for professional horticulture.


