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Grow Your Brand at Bloom 2011

Grow Your Brand at Bloom 2011

Thursday 21st October, 2010:
 Bloom, Ireland's largest garden and food festival, brought to you by Bord Bia, is currently calling for sponsors for next year's show which takes place in the Phoenix Park from 2nd June - 6th June. This unique horticultural and culinary experience, which is now entering its fifth year, is offering tailor made sponsorship packages to best match organisations marketing strategy and budget.

The colourful feel-good festival attracts widespread public attention before, during and after the event and offers potential businesses the opportunity to showcase and grow their brand by interacting with 60,000 visitors over the four days. Visitors to Bloom can enjoy a range of spectacular showgardens, amazing floral displays, a large scale artisan farmers market, live cookery and craft demonstrations, free gardening advice plus dedicated children's activities.

Speaking about the opportunities available to businesses, Gary Graham, Bloom Show Manager, Bord Bia said, "We are very excited about Bloom 2011. The beauty of Bloom is that it allows organisations to interact with potential customers and key stakeholders in a unique environment. Over the past few years we have worked closely with over 30 key sponsors, from many diverse areas where we developed individual packages tailored to suit the specific requirements and budgets of each brand. We are encouraging all companies to consider Bloom as part of their planning for marketing activities in 2011".

For organisations interested in getting involved in Bloom 2011 the following demographics and visitor responses from the 2010 show are worth noting -

  • 60,129 people in attendance
  • 57% of these were from outside Dublin
  • 30,000 people spent more than four hours at the event
  • 99% of people rated the event as very worthwhile or worthwhile
  • 84% indicated that they had purchased a product or service at the event
  • 81% indicated that they would visit the event again in 2011

Commenting on the benefits of sponsoring the event, Donal Moulton, Marketing Manager Origo said: "BOSCH has been involved with Bloom since the beginning and without a doubt it is the most successful show that we participate in. Our BOSCH cooking demonstrations and BOSCH garden displays provide us with an opportunity to meet with our customers and showcase BOSCH products. We are always encouraged by the magnificent reception we receive from our customers and event organisers. We look forward to continuing our association with Bloom which is an event we cannot afford to miss".

For further information on tailoring a package to suit your business, contact Bloom's sponsorship team today garret.buckley@eventhaus.ie01 8460020 or Paul.gallagher@eventhaus.ie01 8460020.

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