Florist Ireland :: Latest News, Trends, Courses and Jobs for Florist & Flower Sector :: www.HortiTrends.com :: http://florists.posterous.com Floristry Ireland :: Horticulture Trends Latest News, Trends, Courses, Services, Products, Suppliers & Jobs for Floristry Sector in Ireland: Garden Centre, Landscape, Architecture, Nurseries, Arboriculture, Sports Turf, Greenkeepers & Fresh Produce Sectors posterous.com Mon, 17 Jan 2011 06:15:34 -0800 Architectural Design Competition: PlaySpace in Killybegs, Co. Donegal http://florists.posterous.com/architectural-design-competition-playspace-in http://florists.posterous.com/architectural-design-competition-playspace-in

Donegal County Council Public Art Office in partnership with the Irish Architecture Foundation and the RIAI (Royal Institute of the Architects of Ireland) have launched an architectural competition for the design of a PlaySpace in Killybegs, Co. Donegal.The promoters are seeking to make this one stage architectural competition an exemplar play commission and to this end, the IAF has initiated a detailed and comprehensive consultation process with the children, parents and playground committee in Killybegs.

The PlaySpace is an Architectural Public Art Commission made possible by a partnership funding arrangement utilising the Per Cent for Art Scheme budget, a disability budget and a budget secured by the Killybegs Playground Committee. The competition is open to architects and architect-led design teams. Once a competitor registers to take part in the competition, they have until 21 February 2011 to submit their entries.


Each entry will consist of one A1 size sheet of information. The construction budget for the PlaySpace is €65,000 and a prize fund of €6,000 is available. The winners of the competition will be announced at the end of March 2011.


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Mon, 17 Jan 2011 06:06:35 -0800 Deadline for New ‘Slow Architecture and Sustainability': 30 Jan 2011 http://florists.posterous.com/deadline-for-new-slow-architecture-and-sustai http://florists.posterous.com/deadline-for-new-slow-architecture-and-sustai

Source: ArchitectureNow

SARC – an architectural research collective – is looking for expressions of interest in the participation in a canal-based travelling educational programme on the theme of ‘architecture and sustainability’ to take place on the Barrow navigation, travelling from Monasterevin to Waterford from May to July 2011.
Deadline for New ‘Slow Architecture and Sustainability': 30 Jan 2011

SARC – an architectural research collective – is looking for expressions of interest in the participation in a canal-based travelling educational programme on the theme of ‘architecture and sustainability’ to take place on the Barrow navigation, travelling from Monasterevin to Waterford from May to July 2011.


Selected participants will be asked to develop the theme of Slow – architecture and sustainability in relationship to a project and the process of design. Participants should have the enthusiasm and experience to communicate their project as part of a teaching process to school children.


The notion of Slow Architecture as a design approach for our built environment – an approach based on time for reflection as well as the craft of making – formed the basis of our exhibition on the Grand Canal in 2010. This exhibition engaged with some 300 school children as well as architects and the general public over its two month journey from Shannon to Liffey.


The three pillars of social, environmental and ethical concerns support the slow movement and it is the communication of these values through our built environment to the younger generation that forms the basis for our programme in 2011.


Expressions of Interest should take the form of a written document of not more than 300 words with accompanying illustrations and clearly demonstrate your intended response and method of communicating to a younger generation.


Your document should be sent to SARC c/o Solearth, Daintree Building, 62 Pleasants Place Dublin 8- before 30th January 2011. Further informationwww.slowarchitecture.ie

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Mon, 17 Jan 2011 04:05:21 -0800 Export Performance and Prospects for 2010/2011 http://florists.posterous.com/export-performance-and-prospects-for-20102011 http://florists.posterous.com/export-performance-and-prospects-for-20102011

The value of Irish food and drink exports increased by 11% in 2010 to reach an estimated €7.88bn

The future of the Irish economy has become increasingly dependent on the agri-Export Performance & Prospects 2010/2011 front coverfood sector as the leading indigenous industry. The sector has taken decisive action in response to the challenging market environment with a strong focus on costs combined with investments to broaden the customer and market base served. These developments leave the sector in a stronger position to withstand the pressures created by the ongoing global economic situation and ever volatile exchange rates.

The export performance was boosted by a more stable consumer environment, somewhat reduced exchange rate pressures, improved relative competitiveness of Irish manufacturers and higher global prices for most agricultural commodities. The strength of this performance is highlighted by the fact that during the first nine months of 2010, food and drink exports accounted for 30% of the growth recorded in total merchandise exports. All major categories recorded increased export revenues in 2010 with the strongest growth evident in Dairy, Beverages, Meat and Seafood.

Looking ahead to 2011 the prospects for food and drink exports remain broadly positive, helped by relatively strong global demand for commodity products and a tight supply situation in a number of key product categories.

Click here to view the related press release - "Bord Bia: Irish Food & Drink Key Export Driver as Sales Approach €8 billion"

Download the report in (PDF format):  Export Performance and Prospects for 2010-2011

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Mon, 17 Jan 2011 03:28:56 -0800 Having a Genuine Point of Difference - John Russell http://florists.posterous.com/having-a-genuine-point-of-difference-john-rus http://florists.posterous.com/having-a-genuine-point-of-difference-john-rus

In Italy, garden centres have a simple business motto – “Have a ‘Consuleri’ and a ‘Purple Cow’”. In other words a Consultant or mentor, and a real Point of Difference!

Many garden centres claim a point of difference – in fact I do often get a response when I pose the question. But mostly what I am told are ‘Good Quality’, ‘Good Range’, ‘Friendly, Knowledgeable Staff’. Which garden retailer would survive today without these qualities? These are not so much points of difference as necessities!

A genuine Point of Difference must embody all of the following three aspects:-

  1. Tangible – the point of difference must be clearly obvious to customers, and it must be measurable in a physical financial way. 
  2. Customer benefit – the point of difference must offer a significant benefit to a large number of customers. 
  3. Unique – the point of difference must be something that is significantly different to what competitors are offering.

    If a gardener has a choice of three garden centres to shop in your area why would they choose yours? Many garden centres claim points of difference that are necessities in modern retailing, not genuine points of difference.

    John Russell comments: Often when I am consulting, or running staff training sessions, I ask the staff or garden centre owner ‘What is your Point of Difference?’ – ‘If I drove into town and had a choice of three garden centres to visit why would I choose yours?’
    I expect to be bombarded with lots of reasons and aspects that make the particular outlet different. Instead, I am met by a lot of pondering and head scratching! If the owner and staff don’t know what makes their store special and different, how will their customers, and why will they go there?

Unless all three factors are in place there is little or no point of difference.

So how do we go about making our garden retail outlet different and special? Here are some ideas:-

  1. Make a big promise about something that frustrates customers. A good example of this is SuperQuin supermarkets in Ireland. Customer surveys found huge frustration with queues. Their response was to limit numbers in queues to two, and to limit waiting times. If they failed to achieve this, you got your groceries for free! This was a point of difference that was a) tangible, b) a benefit to the customer, c) unique. It has also been hugely successful!
     
  2. Specialise or become best in town and famous for a major product group or service. Kings Plant Barns in New Zealand were first to have large covered outdoor retail areas and covered drive through shopping – a major customer service which is a) tangible, b) a benefit to the customer, c) unique. 
    Thompson’s Plants Plus in Orange N.S.W. has the best pot and tree selections in the area. 
    In Ireland Garden Works were famous for a customer friendly layout to the garden centre – the plant area was laid out by ‘end use ‘ categories rather than by plant categories. In addition they had numerous ‘end use ‘concept / theme displays.
     
  3. Create a unique loyalty programme. This is not so easy to do in today’s market as there is a plethora of loyalty programmes being offered. Controlling costs of loyalty programmes can also be difficult. Create a programme that is based on added value, that is a) tangible, b) a benefit to the customer, c) unique.  Structure it so that it benefits both retailer and customer.
     
  4. Survey customers to see if you have a point of difference that can be enhanced. Customers have many different reasons to visit your garden centre. For a point of difference to be real it must be a major for most customers
     
  5. Create a strategic alliance with a designer or landscaper in order to offer more than competitors.
     
  6. Implement and advertise your point of difference. Having created a point of difference it is important to implement it with intensity so that it is recognized by all customers. If you are doing things differently and better than everyone else, make a big noise about it – “we have the best range of ----“, “Your only under cover garden centre”, “The ---- experts” etc.  This can be done in a number of ways – signage, information brochures, and advertising. A byline on every press or radio advertisement, every email you send to your customer database, on your Facebook site, on your website, is an excellent way to get across the message that “you are the best”!

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Mon, 17 Jan 2011 03:10:59 -0800 Inside Japan - Rachel Doyle Visits Japanese Garden Centres. http://florists.posterous.com/inside-japan-rachel-doyle-visits-japanese-gar http://florists.posterous.com/inside-japan-rachel-doyle-visits-japanese-gar
The 52nd International Garden Centre Congress was held in Japan in October of this year. This was the first time a congress was held in Asia.
Over 200 delegates from 18 countries attended. On the study tour bus were participants from New Zealand, Poland, Switzerland, England,
Hungry, U.S, Australia & myself from Ireland. It was a lovely group, lots of sharing of information from marketing, to succession planning &
everything in between. The microphone plugged into points along the bus so most people felt comfortable to share & there was no pressure
on anyone.

We flew into Tokyo and our first three days were spent in this area. It is a wonderful country steeped in tradition & culture. We visited vari-
ous gardening related business, garden centres, Japanese traditional gardens, temples and experienced the art of Bonsai from the masters. From
the ultra modern city of Tokyo we visited the Sakata Seed Corporation, a rose nursery & a flower auction.

The garden centres are not as modern as ours & only 1 had a food offering. I was very impressed with their “loos” you washed your hands on
a sink fixed to the toilet cistern & the water was then used to flush the toilet. Mind you the toilet seats were heated & played music! Many gar-
den centres had multi storey car parks, regardless of their size as space is at a premium. There were even multi storey bicycle parks.

My favourite garden was a small centre called Lobelia, it reminded me of Blackwater. They had a staff of ten people & it was a treasure. Lots of
interesting nooks & crannies & excellent quality plants & planted containers. Every inch of space was used to best effect. We had the

opportunity to try our hand at the “ikebana” style of flower arranging & also had a visit to an amazing museum of plants.

Rice is the main crop we saw growing, 10 million tons per year. There were many highlights but the one I will never forget is a visit to a tem-
ple. At 8pm we all went in & the Michael girls were doing their dance. There was a large pond, overhanging trees & strategically placed lighting.
As we entered all 200 delegates went quiet. Regardless of one’s religious beliefs this was a truly spiritual experience, impossible to capture on
camera. Congress is an amazing networking event, meeting wonderful, like minded people. I went to my first congress to Canada in 1995 &
haven’t missed one since. It’s a tax deductible trip.

Congress 2011 will be in the South Tyrol & Lake Garda area of Italy. We have put a ceiling on of 150 delegates & by the end of the Japanese
trip 105 had already registered from 16 countries. The study tour for under 40s will cost about €900. This is for the new generation of garden

centre owners. It will be for 4 days & the young people will be staying in a youth hostel. A pre tour of Tuscany is being considered.

You can visit the homepage on www.igcacongress2011.com for more info, or give me a call in the Arboretum.

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Mon, 17 Jan 2011 03:03:47 -0800 GCAI 2011 Bus Tour http://florists.posterous.com/gcai-2011-bus-tour http://florists.posterous.com/gcai-2011-bus-tour
The GCAI are organising a bus tour of a selection of the best South Western UK garden centres for Spring 2011. Provisional dates are 1st & 2nd March. They plan to visit 6 award winning centres including Frosts, Van Hage, Poplars, RHS Wisley, Haskins & Stewarts Gardenland. Stay for 2 days & 1 overnight. The expected cost is €300 which includes tour guide Ian Boardman, bus, driver, overnight accommodation & dinner but exclude flights (out of & back to Dublin), lunch & drinks. To find out more or to express an interest please email anne@gio.ie

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Wed, 12 Jan 2011 04:06:39 -0800 Cultivate News & Events Digest http://florists.posterous.com/cultivate-news-events-digest http://florists.posterous.com/cultivate-news-events-digest

Collaborative Entrepreneurship and Innovation

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A Weekend Workshop for Change Makers

Saturday & Sunday 22nd - 23rd January 2011 | 09.30 - 17.00 | €175 / Early Bird €150 ends 14th Jan Book Online Here | The Greenhouse, 17 St Andrew St, Dublin 2 | Map | PDF Invite

In these challenging times how can we use collaborative forms of leadership, innovation, fundraising and community building to strengthen our entrepreneurial and change projects?

This workshop introduces:
  • The U-process, offering a set of principles and practices for collectively creating the future that wants to emerge; a breakthrough methodology for collaborative innovation and accessing deeper wisdom
READ MORE...
 

The Economics of Happiness

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happiness-film.jpgWednesday, 2nd February 2011 | 19:30 | €5 | Sugar Club, Lower Lesson Street, Dublin 2 

Cultivate, in association with FEASTA, Grow It Yourself, Transition Towns Ireland and Northern Ireland, Slow Food Ireland, Happenings, Green Works and the International Society for Ecology and Culture present...

A special Dublin screening of The Economics of Happiness. The film will be followed by a panel discussion with the director and special guests including economist Richard Douthwaite of FEASTA, journalist and founder of GIY Mick Kelly, educator Suzie Cahn from Transition Ireland and Northern Ireland and networker Sarah Fleming,  Slow Food International.  Davie Philip, the Community Resilience coordinator from Cultivate, will chair the discussion.

Information from each of the organisations involved (listed above) will be available and the evening will act as an informal social and networking opportunity for those active in building the local economy.

 

What is Second Republic?

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Second Republic is a movement of people who are organising to campaign for the establishment of a National Convention in Ireland. That convention, like one currently running in Iceland, will re-examine every facet of how we organise ourselves as a State.

The current crisis leaves no doubt that our State, as it is currently established, is unfit to properly manage our affairs.  A state that becomes as indebted as Ireland is clearly in need of reform. We want to take this moment and see it not as a time of despair but as an opportunity to rebuild.

Our campaign is one that seeks to put the question of Ireland’s future in the people’s hands. And you can join in too!

Setting the agenda for reform

Second Republic is about setting an agenda, not pushing a particular vision of Ireland. We want to place genuine political reform at the forefront of a national debate and see the People of Ireland decide the shape a reborn Ireland should take.

 

upstart.jpgUpStart is a non-profit arts collective (view an intro video)which aims to put creativity at the centre of public consciousness during the Irish General Election Campaign in 2011. We plan to do this by reinterpreting the spaces commonly used for displaying election campaign posters in Dublin City and are calling on all artists to submit work for this exhibition.

The objectives of UpStart are to encourage a debate on the role of the arts in this state. We hope to highlight the importance of creativity and ingenuity when society is in need of direction and solutions, and to emphasize the value of the arts to public life. We believe that the future development of the country requires a healthy cultivation of the Arts.

We are asking for submissions to this project from the full range of artistic disciplines. Our aim is to receive 500 submissions from writers and visual artists, photographers, painters and graphic designers. These works will be duplicated and 1000 pieces will be printed as election size posters and be erected throughout Dublin city. We are also accepting works from musicians and film makers which will be hosted and exhibited through our website which will be launched on the day of the electoral poster campaign.

UpStart comprises artists and writers from Ireland and abroad and are non-aligned to any political party. UpStart respects and follows Dublin City Council litter regulations and operates within the requirements of Irish law.

 

Green Works - Upskill for the Green Economy

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Free training for jobseekers | green-works.ieGreen Works

Interested?  Please fill-in an Expression of Interest Form Dublin Hub:  Cultivate, The Greenhouse, St Andrew St, Dublin 2 (map) 

Green Works offers courses at Cultivate, both in Dublin and the Eco Village in Cloughjordan, Tipperary, and at our partner hubs in Cork and Sligo (with other locations coming on line soon).  The training is aimed at educating and upskilling the workforce, preparing students for growing opportunities within Ireland’s green economy. Students will benefit from a wide variety of themed courses, FETAC certificates, workshops, work placements, lectures, networking and more.

 

Cultivate Members' Meetings

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Join us for our monthly meetings where we share ideas, watch films, set challenges, and discuss current issues all within the framework of living sustainably and understanding sustainability locally and globally. Our meetings have been running for over three years and bring the Cultivate community together for a bit of mutual appreciation . So do come along!  

Mark your calendars...  The future dates of members' meetings are: 20 December 2010 - 7pm | 24 Jan 2011 – 7pm | 21 Feb 2011 – 7pm | 28 March 2011 - 7pm | 18 April 2011 – 7pm | 30 May 2011 – 7pm | 20 June 2011 – 7pm

All meetings are at The Greenhouse, 17 St Andrew St, Dublin 2 (map)

 
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Tue, 11 Jan 2011 04:43:06 -0800 CABE News UK http://florists.posterous.com/cabe-news-uk http://florists.posterous.com/cabe-news-uk
GreenSpace news
Full green space advocacy document released 
GreenSpace has published an extended version of its Blue Sky Green Space advocacy document, comprehensively highlighting the benefits of parks, drawing from a substantial evidence base.

The well-received executive summary of the document was presented to ministers last year on behalf of GreenLINK to keep green spaces on the political agenda. The paper outlines the many benefits that a diverse range of quality green spaces bring, covering health; communities; economic and environmental value. Blue Sky Green Space is intended to be a collaborative, fluid format - reacting appropriately to the latest research - and will be updated accordingly. More

GreenLINK brings together, at a national level, organisations that are active in the parks and green space sector. Participating organisations include charities and trusts, social enterprises and other non-governmental bodies. The next meeting will take place on 21 January. Please email Sarah Cox at sarahc@green-space.org.uk for more information. 

GreenSpace stepping up social media activity
The new year has signalled the launch of GreenSpace’s new social media action plan. Increased activity on Twitter will allow us to spread information and respond to enquiries as quickly as possible. This feed will be particularly useful for sharing daily news and events that haven’t made it into The Bench. To stay up-to-date with sector news, or to ask us a question, see www.twitter.com/GreenSpaceUK . 

The GreenSpace Community Network will also be looking to engage with the public through Facebook, and is set to unveil its page in the coming weeks. Membership to the Community Network is free to all community groups, with benefits including knowledge sharing and discounts on many GreenSpace offerings. More 

Also in 2011...
GreenSpace will be exhibiting at green and ethical lifestyle show UK Aware on 25-26 March 2011. Our magazine Green Places is a media sponsor of the event. The show is taking place during Climate Week, a national campaign week against climate change, which we are also supporting.

Not a professional but still interested in parks?
The Community Bench is a newsletter dedicated to members of the community who would like to keep up to date with the latest developments affecting their green space. The Community Bench provides updates on news, funding avenues and events, as well as profiling members of community groups across the country to help spread learning and good practise. Sign up here

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Sector news
CABE Space publishes guide to successful green space management
CABE Space has released a new document examining how the organisation and structuring of parks and green space services affects their performance.

'Managing green spaces: seven ingredients for success’ brings together evidence to assist green space managers, corporate decision-makers and advisors in deciding the future of services. It sets out seven ‘ingredients for success. and outlines the resources that green space managers can draw on to describe the critical services that green spaces provide to local communities. A summary of the research is published on the CABE website, and a full version is available here.

Following its loss of funding, CABE's online presence is now an archived version of the organisation's website as of 1 January 2011. Although the site will no longer be updated. the permanent archive, provided by the National Archive, will still be of great value to practitioners in the sector, particularly the technical advice section specifically for green space managers. More 

Parks across the UK receive Lottery cash boost
The Heritage Lottery Fund (HLF) and the Big Lottery Fund (BIG) have announced the latest round of confirmed funding for parks through their joint Parks for People funding programme. Wandle Park in Croydon receives £1.9 million to restore its original Victorian features and The Green in Allerdale, Cumbria has been allocated £1.2 million will partly go towards training for up to 80 new staff. 

HLF has also separately awarded £2.5 million to Aberdeen’s Duthie Park and £820,000 to Cwmdonkin Park in Swansea, while a further 11 parks have received first-round passes. A full list of parks and their planned spending areas are detailed on the HLF website, accompanied by a quote from GreenSpace General and Business Development Manager David Tibbatts praising the continued Lottery funding. More 

Royal approval for the role of parks
The Queen’s Christmas message focused on the value of play and exercise to the nation, particularly recognising the health benefits of such activities as the 2012 Olympics draw nearer. In her address to the nation, the Queen paid tribute to the sport played by those “in the parks of towns and cities and on village greens up and down the country.” These visits, she added, “play a part in providing a different perspective on life.” More 

2011 - International year of forests
The United Nations General Assembly has declared 2011 as the International Year of Forests to raise awareness on sustainable management, conservation and sustainable development of all types of forests. Events taking place throughout the year are designed to raise awareness and promote ‘forests for people’. More 

Parks services recognised in national awards night
The Association for Public Service Excellence (APSE) Performance Networks Awards 2010 were held in December. The awards celebrate the best performers from local councils in frontline public services and those services that have made the most improvement on performance.

Stockton-on-Tees Borough Council was awarded 'top performer' in the parks, open spaces and horticultural services category. 'Most improved performer' in the category was Dumfries and Galloway Council. Both winners were presented their awards by Kirsty Rhind, forum manager of GreenSpace North West, who sponsored the awards category.

APSE’s Performance Networks service hosts the UK’s largest voluntary data benchmarking group for local councils, which helps them to improve value for money and quality in local public services. More 

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Diary dates
For a full list of upcoming events in the sector, visit the GreenSpace sector events page.

20 January 2011
SUDS foundation course
Organiser: CIRIA
Location: London
Contact: www.ciria.org 
A one-day training programme to enable practitioners to efficiently plan, design, construct and manage SUDs schemes.

2 February 2011
Natural Connections: the role of green space in connecting people to their local environment
Organiser: Countryside Recreation Network 
Location: Sheffield
Contact: www.countrysiderecreation.org.uk 
A one-day conference exploring the changes in the concepts of 'natural' and 'outdoors', and what this means for the services that green spaces provide and how it is managed - as a component or urban and rural infrastructure.

10 February 2011
Inspecting Play Areas - cutting the cost
Organiser: London Play 
Location: London
Contact: www.londonplay.org.uk 
A morning seminar showing how significant savings can be made and systems improved by reducing paperwork and having a smarter approach to inspections.

14 February 2011
Green Flag demonstration day
Organiser: GreenSpace East Midlands 
Location: Shipley Country Park, Derbyshire
Contact: www.green-space.org.uk/eastmidlands 
A one-day event to learn about the scheme, its award categories and their criteria, site and assessments, mystery shopper, the scheme timetable and benefits of winning an award. The day will achieve this through presentations, examples, outdoor activities and a site visit.

22 February 2011
Enhancing sites for natural play
Organiser: Environmental Training Network 
Location: Birmingham
Contact: shop.btcv.org.uk 
A one-day course to explore the process of enhancing sites for children’s natural play in parks, country parks, heritage sites, school grounds, play areas and other open spaces. 

23 February 2011
Improving access to paths
Organiser: Paths for All 
Location: West Lothian
Contact: www.pathsforall.org.uk 
A one-day course providing essential information for improving access to paths for everyone in the countryside. Learn to evaluate your own path provision in order to make reasonable adjustments, improving accessibility to a wider range of users.

    


Regards
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Tue, 11 Jan 2011 03:14:42 -0800 Artificial GardenGrass Spoiling the Chickens http://florists.posterous.com/artificial-gardengrass-spoiling-the-chickens http://florists.posterous.com/artificial-gardengrass-spoiling-the-chickens

The Lohmann Brown hens in the first Rondeel poultry house in Barneveld are faring well: courtesy of the artificial grass system of GardenGrass. The success of the initiative prompted the decision to install artificial grass in Rondeel’s second revolutionary poultry farm in Wintelre, in the province of Noord-Brabant (Netherlands).

 

GardenGrass artificial grass for poultry house

The Rondeel facility is a unique housing concept for laying hens. The concept is the culmination of extensive research undertaken at Wageningen University, which set out to explore the options for a sustainable future for laying hen husbandry. The first Rondeel facility was opened in the Dutch town of Barneveld in April 2010. Construction of the second Rondeel facility commenced in September.

In a nutshell, the concept consists of night quarters and day quarters. The night quarters provide for the hen’s primary needs: eating, sleeping, resting and laying eggs. The day quarters are designed to meet the hen’s natural needs such as scratching and dust bathing. The Rondeel facility is the ultimate example of economic and corporate social responsibility: respect for animal welfare, the environment and economic gains.

The role of artificial grass in the Rondeel facility

The aim of the initiators was to introduce a true-to-nature concept into the hens’ day quarters. In other words: to simulate the hens’ natural outdoor environment indoors. Not natural grass, which would have a limited life span, but artificial grass. GardenGrass was the only supplier willing to take up the challenge of fitting the entire Day Quarters out with artificial grass, allowing the hens to move around freely, scratch and peck at the ground.

Initial results are encouraging, suggesting that the intended beneficial effects have been established: healthy, vibrant hens producing a high egg yield. Those positive results provided much of the impetus for introducing the second facility so soon after the first. This Rondeel facility will also be equipped with the GardenGrass system. A sustainable solution for an equally sustainable concept.

News . Advertising . Sales . Marketing . Business Development & Support. 
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Tue, 11 Jan 2011 02:58:12 -0800 Salon Du Vegetal 2011 - New Plant Entries http://florists.posterous.com/salon-du-vegetal-2011-new-plant-entries http://florists.posterous.com/salon-du-vegetal-2011-new-plant-entries

Discover the 47 entries for the novelties competition Innovert®


A new genus, a new cultivar, a marketing concept... The Innovert® competition recognizes new plants and the most significant innovations in the varietal and commercial fields.
Discover the 47 entries for the novelties competition Innovert®.

Discover the products:
Category A - « New plant »
Category B - « Commercial plant innovation »
Category C - « Non plant products »

Download the pictures:
 - one by one, in high definition :
Category A - « New plant » 
Category B - « Commercial plant innovation » 
Category C - « Non plant products »
 - all the pictures classified by category, in high definition:
Category A (Zip 55Mo) - « New plant » 
Category B (Zip 11Mo) - « Commercial plant innovation » 
Category C (Zip 19Mo) - « Non plant products » 

    

News . Advertising . Sales . Marketing . Business Development & Support. 
Expertise, Practical Know-how, Passion for the Horticulture Fresh Produce & Lifestyle Sectors...

Address: Suite 5,  64 Dame Street . Dublin 2 . Ireland . Location: Map & Directions
    
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Fri, 07 Jan 2011 03:21:51 -0800 NEWS - Price Yourself Back into the Market by John Stanley http://florists.posterous.com/news-price-yourself-back-into-the-market-by-j http://florists.posterous.com/news-price-yourself-back-into-the-market-by-j

The downturn in retail sales has resulted in many retailers around the world introducing a discount strategy to try and survive. This strategy is a relatively a short term measure and many retailers were hoping the downturn would be a short lived phenomena. The downturn, in many countries, has been longer than most experts predicted and the discount strategy has now completed its lifecycle. Purchasing at a discounted price has become a norm for many consumers and it is time to break the cycle for many businesses to develop.

To continue a discount retail strategy will result in more retail businesses closing their doors for good and as a result reduce the choice available to the consumer.

So where does the retailer go from here in the pricing game?

1]
  
% Sales

A number of ideas have come to light over the last few months that could help us rethink how we price products and get consumers to start buying again.

The January sales seem to be starting earlier and earlier. I was in Germany in mid December and they had already started in the clothing sector, even before the Christmas rush of shopping. What intrigued me was that it was obvious that a sale was taking place, but it was not obvious how big the sale offer was. Gone were the 50% off, 70% off signs that I discussed on my internet TV program Retail Globe Report in the past twelve months. These were replaced with a
  
“%” signs over products and on promotions. The consumer actually had to look at the individual price signs to gauge the discount. This meant that the retailer could alter the discount as they felt appropriate.

This was a common retail technique across the whole of retailing
  
and was not just the odd store that has taken on this practise. What I liked about the system was that it caught the consumers’ eye, encouraged them into the store and forced them to be more focused on their browse shopping. One store I went into cleverly placed the products. The new ,full priced products were displayed at the front of the store and the biggest discounted sale items were located to the rear of the store.

2] Decoy Pricing

This is a technique that has proved to work in the restaurant industry and I am sure will work for some other retailers. I came across it in a blog by Roger Dooley entitled “Neuro-Menus and Restaurant Psychology”

The principle is that you price an inferior product at a close price point to a genuine great quality product with the aim of boosting sales of the higher priced product. The two products need to be located near to each other to enable the consumer to price compare and they both need to be heavily signed. This system could work where you are offering a small and large version of the same product. Put the price up of the smaller product to make the larger product look more attractive to the consumer.

3] Romance the Sale

This is a technique used by the perfume industry, food retailers and plant sellers.  

It is a simple technique where you literally romance the product in the words you use to promote the product. If you are not sure how the system works, pick up a women’s magazine and look at the words used to promote products in the adverts. As I write this article I have a magazine next to me and the words in the adverts include:

“This season the rules are being rewritten with a trend ... ” what a great way to sell a new product, in this case it was lipstick.

“Feel, Imagine, Enjoy” to sell a perfume.

And

“Splash out on Timeless Treats”  to sell blouses.

How can you develop in-store romance promotions using emotional  selling?

4 ] Priceless Pricing

 Priceless Pricing is another example from the restaurant industry that I have seen used many times in my webinars on my Members Club. The research indicates that if you remove the “$” sign when pricing the average sale goes up. If restaurants price a meal at $14.55 it will sell less that if it was priced at 14.55.  The removal of the  $, £,  or  sign can make a big different to the bottom line.

Take a fresh look at your pricing strategy and consider how you can manipulate it to increase sales. Often the consumer will not notice. I worked with one client in the garden industry where we changed the price based on whether a plant was in flower or not. The consumer expects to pay more when the plant is in flower. Your job is not to disappoint them.

John Stanley is a retail business coach, speaker and author.  He has authored several successful marketing and retail books,  produces a monthly internet TV program Retail Globe Report on retail trends as well as monthly e-training for his Club Members on his website.  As a CSP John is considered one of the top ten percent of speakers in the world.   John Stanley helps retailers: Increase sales per square metre,  increase the average sale per customer, better manage stock, merchandise and display to maximise potential, market more effectively to convert lookers into buyers.  Visit www.johnstanley.com.au  to join his Members Club or for information on how he can help you grow your business or email linda@johnstanley.com.au

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Wed, 05 Jan 2011 10:49:00 -0800 Colour your Life News Letter http://florists.posterous.com/colour-your-life-news-letter http://florists.posterous.com/colour-your-life-news-letter

January 2011
Happy New Year! 

Here we are again, the old year is just a memory and (hopefully) everyone is filled with optimism for 2011. Our mission for the New Year is truly to ‘Colour your Lives’! 

Resources

This means equipping retailers with the tools they need to get even better results in their planterias than they did in 2010. Go online at www.colour-your-life.co.uk to see the new suite of materials plus the full listof promotional themes for the coming year. Materials are available directly from the website, via the on-line poster service or to create directly from the special CD ROM (drop us a line if you need one and we’ll send it out). The flexibility is there so that whatever medium works best for you – you can choose it. For established users, you’ll notice some exciting innovations and improvements, including the possibility to scale your logo to whatever size suits you.

Communication

The digital newsletter has proved to be a fantastic success with more retailers reading and benefiting from it every month. 

Feedback suggests that it is a targeted and efficient way for people to access campaign stories and news – Do you know someone who would benefit from this newsletter ?
 
If you do, contact us on contact@colour-your-life.co.uk and we’ll add them to the list. Also look out for your hard-copy newsletter too. It’s full of good stories and campaign info and will be with you any day now.


January promo – Heavenly heathers

Taking Erica as our plant focus, materials for January highlight the winter beauty of Erica carnea and other winter flowering heaths and heathers, including. ‘Golden Starlet’ (white flowers and yellow to lime green foliage), ‘Myretoun Ruby’ (magenta-crimson flowers), or 'Nathalie' yields (red flowers and dark foliage). 

January is not too early to entice customers out into the planteria, as long as you have some seasonal stunners like this with which to tempt them. And it’s not just the plants that you should promote – the stories can be a great way to grab customers’ attention too. 

Great stories!

All heaths and heathers are an important pollen source for our beleaguered bee population – grow them and do your bit. Erica carnea also harbours a bit of a saucy secret... Let’s just say that it’s got the ‘power’ to see the plants flying through the tills!

So what's the secret?


Play your cards right and get loyalty from your customers!

A well marketed Loyalty or Reward scheme is a great way of engaging with your customers and get them returning to you time and time again!  A recent report by the Maximiles Group found that 60% of consumers believe a reward programme “strengthens their relationship with the brand”.  

Another survey carried out by Loyalty specialist ICLP found that Tesco and Boots topped the poll of retailers shoppers have the strongest relationship with. Both of these retail giants have loyalty schemes which are probably the most popular in the UK.  Stuart Evans, ICLP UK general manager says: “It is clear that customers want something in return for their loyalty. When UK shoppers feel the pinch of the VAT increase next year, this call will surely get louder and go out to more and more top UK brands."


So what can you do to keep your customers?


We don't like to blow our own trumpet....

So we let others do it for us!

Over the last few months we have heard from retailers who find our campaign an asset to their business; this month we hear from Louise Canfield. 

Louise is in charge of POS at a major independent garden centre in Hertfordshire.

 
What does Louise have to say?


 
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Tue, 04 Jan 2011 06:12:56 -0800 Garden and Landscape Design Seminar http://florists.posterous.com/garden-and-landscape-design-seminar http://florists.posterous.com/garden-and-landscape-design-seminar
Garden and Landscape Design Seminar
When:
29 January 2011 
Where:
National Botanic Gardens - Dublin
Category:
Horticulture & Fresh Produce Events Ireland

Description

Inspired: What drives successful design?

Design is borne of many things; Ego, empathy , passion, skill, history, belief, knowledge, vision, bravery, economy and emotion all play their part in stimulating designers to solve problems, satisfy desires and overcome challenges. What drives and constitutes successful design is a somewhat more complex issue. While consensus may be reached on intent, function and aesthetics, the shifting sands of time alter perception, attitude and environment making it an essentially ephemeral agreement; And one which design professionals have debated for eons.

To frame a contemporary vision of what drives successful design, the Garden and Landscape Design Association (GLDA) have enlisted the genius of some of Europe’s most respect design professionals for a day of insight, opinion and debate.
 
Now in its 15th successful year, the GLDA design seminar, which is aptly entitled, Inspired:What drives successful design? Will take place on Saturday 29th of January at the National Botanic Gardens, Glasnevin. The speaker line-up for the eagerly awaited 2011 seminar features multi award-winning design professionals of national and international acclaim, including Tom Stuart-Smith, Róisín Heneghan of Heneghan Peng Architects, Hugh Ryan MGLDA and James Doyle of James Doyle Associates.

As the design calendar event of the year places are already being snapped up. To secure your place at this exciting event you are encouraged to book early. 

For tickets and further information contact the GLDA office on: 01 2940092, info@glda.ie or via www.glda.ie.

This event is proudly supported by Bord Bia, Ireland’s Food Board.

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Expertise, Practical Know-how, Passion for the Horticulture Fresh Produce & Lifestyle Sectors...

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Tue, 04 Jan 2011 04:26:00 -0800 GLDA Ireland http://florists.posterous.com/glda-ireland http://florists.posterous.com/glda-ireland

Who are we?

The GLDA is an association of qualified and experienced garden designers and landscape architects who are also plant experts, which was formed in 1995 to set and maintain the highest professional standards in the field. The founders believed there was a need for a truly professional umbrella organisation, dedicated to the pursuit of excellence, and that such an Association would bring immense benefits and security to the public, the designers and the future of garden-making and landscaping in Ireland.

Before becoming a Full Member, each applicant is rigorously assessed by an external panel of professionals, made up of acknowledged experts from the design, horticultural, and academic sides of the profession.

Objectives
  • To set standards for garden and landscape design.
  • To raise public awareness of garden and landscape designers and the services they have to offer.
  • To liaise with relevant organisations in order to provide comprehensive education and ongoing training for members.
  • To facilitate the exchange of information between members, suppliers and the public.

What The GLDA Does

The faith of those early members was not misplaced. Within a few short years the GLDA has grown to become a dynamic force for good, which is now at the forefront of the revolution in Irish gardening. Through its ongoing training opportunities in drawing and surveying, its practical workshops and field trips, its intelligence gathering network, and most publicly, its highly acclaimed annual international design seminar, the GLDA disseminates new information on methods, techniques and current best practice in landscape design and horticulture, and has created a new demand for improved quality and increased availability of a much wider and more interesting selection of plants.

GLDA Council:
David Shortall - Chairman
Jane McCorkell - Treasurer
Sheena Vernon - Compass Editor
Gary Foran - Hon Secretary
Brian O'Hara
Peter Fitzpatrick (new)
Colm Doyle (new)
Tim Austen (new)

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Tue, 04 Jan 2011 02:29:07 -0800 UK Bee Scientists to Force Killer Mites to Self Destruct http://florists.posterous.com/uk-bee-scientists-to-force-killer-mites-to-se http://florists.posterous.com/uk-bee-scientists-to-force-killer-mites-to-se

Scientists may be able to halt global honey bee losses by forcing the deadly Varroa mite, lethal in the freezing weather, to self destruct.

The blood-sucking Varroa is the biggest killer of honey bees world-wide, having developed resistance to beekeepers’ medication. It is particularly destructive in winter as depleted colonies do not have enough bees huddling together to keep warm.

Now researchers from the Government’s National Bee Unit and Aberdeen University have worked out how to ‘silence’ natural functions in the mites’ genes to make them self destruct.

Bee and varroa mite

Dr. Alan Bowman from the University of Aberdeen said:

“Introducing harmless genetic material encourages the mites’ own immune response to prevent their genes from expressing natural functions. This could make them self destruct. 

“The beauty of this approach is that it is really specific and targets the mites without harming the bees or, indeed, any other animal.”

Dr Giles Budge from National Bee Unit, part of the Food and Environment Research Agency (Fera), said:

“This cutting edge treatment is environmentally-friendly and poses no threat to the bees. With appropriate support from industry and a rigorous approval process, chemical-free medicines could be available in five to ten years.”

Environment Minister Lord Henley said:

“Bees are essential to putting food on our table and worth £200m to Britain every year through pollinating our crops. This excellent work by UK scientists will keep our hives healthy and bees buzzing.”

The process uses the Nobel Prize-winning theory ‘RNA interference’, which controls the flow of genetic information. So far the ‘silencing’ has worked with a neutral Varroa gene, which has no significant effect on the mite. Scientists now need to target a gene with the specific characteristics that are perfect to force the Varroa to self destruct.

Tests by other scientists have shown the treatment can be added to hives in bee feed. The bees move it into food for their young, where the Varroa hides.

Varroa facts

  • The Varroa mite, like a brown crab, is the biggest global killer of honey bees.
  • It originally attacked the Asian honeybee but jumped to the European honeybee, which has a poor natural defence.
  • The mite injects viruses, suppresses the bees’ immune system and feeds on blood.
  • Beekeepers use chemical controls but can never eradicate it and over the past decade the Varroa developed resistance to some medication.
  • If untreated, or given inappropriate chemicals, it can take just 1,000 mites to kill a colony of 50,000 bees.
  • Honey bees are worth £200m to the UK economy a year through pollinating crops
  • The Varroa mite entered the UK in 1992.
  • Honey bee populations have dropped by 23 per cent since 1992, potentially costing the economy millions of pounds.
  • In 1992 there were 23,767 beekeepers and 151,924 colonies. In 2010 there have been 21,000 beekeepers, and 116,500 colonies.
  • In summer an average colony has 30,000 to 50,000 honey bees.
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Expertise, Practical Know-how, Passion for the Horticulture Fresh Produce & Lifestyle Sectors...

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Tue, 04 Jan 2011 02:09:04 -0800 Happy 10th Birthday to Donegan Landscaping http://florists.posterous.com/happy-10th-birthday-to-donegan-landscaping http://florists.posterous.com/happy-10th-birthday-to-donegan-landscaping

Peter Looks Back on his First 10 years!


On January 3rd 2001 I borrowed the tools for my first job and began creating my first garden under the name of Peter Donegan Landscaping Ltd.

I had just returned from Scotland and had rented the front room of the house from were I slept and worked. I was still, by 2 or 3 months, 24 years of age. Not the prettiest start, maybe, but I had to start somewhere….

A friend designed a logo and made me one t-shirt and one fleece jacket. Some headed paper and business cards were made. At the time I borrowed a friends fax line number so ‘I looked more professional’. I also used my folks home address. I bought a second hand computer [that couldn't work the internet] and printer for IR£80 and I was, put in extremely simple terms, in business.

 

I don’t have many images from that or the early years. Digital cameras weren’t out then. I did find this promo flyer that was done in that year and this image from January 2004 is the earliest I know of not on a photo negative.

 

I was trying to think of some firsts/ milestones for this post… 10 years is a long time. These are the few that immediately come to mind….

  • My first garden was created for Mary Stephenson in Howth Co. Dublin. Mary recently helped me organiseThe garden Groups trip to Irelands Eye.
  • The first award I was nominated for was the best new business award in 2001 by The Fingal Chamber of Commerce.
  • The first article printed about Peter Donegan Landscaping Ltd was in March 2004 in the Irish Entrepreneur Magazine entitled ‘Getting Dirty’. It hangs in my bathroom to this day.
  • October 23rd 2004 my first article for The Farmers Journal was published were I continued to write regularly for about 4 years.

But then there’s also some nice reading that tells the story well on the home and about pages.

These words that I have used for many years probably summise what I want to say quite well. Here’s to another 10 years. Thank you.

Whilst I flicked through my diary and realised just how much I actually had done… it should be noted that none of this would make any sense without someone to share the stories, the laughter and equally the tears with. I am forever greatful to the so many great friends and people I have met along this years road. From my heart, thank you.

Did I enjoy it? Every second. Don’t get me wrong… no road is an easy an easy one especially when I work in an industry that is so weather dependant and I am self employed. That is not a complaint…. more an additional reason to appreciate the people who stand tall by my side when times are a little tougher. You were there too when we laugh our socks off.

Go raibh míle maith agaibh. Thank you again, everyone, for everything.

Peter

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Tue, 04 Jan 2011 02:04:57 -0800 Collaborative Entrepreneurship and Innovation http://florists.posterous.com/collaborative-entrepreneurship-and-innovation http://florists.posterous.com/collaborative-entrepreneurship-and-innovation

A Weekend Workshop for Change Makers

ep-flyers.jpg

Saturday & Sunday 22nd - 23rd January 2011 | 09.30 - 17.00 | €175 / Early Bird €150 ends 14th Jan Book Online Here | The Greenhouse, 17 St Andrew St, Dublin 2 | Map | PDF Invite

In these challenging times how can we use collaborative forms of leadership, innovation, fundraising and community building to strengthen our entrepreneurial and change projects?

This workshop introduces:

  • The U-process, offering a set of principles and practices for collectively creating the future that wants to emerge; a breakthrough methodology for collaborative innovation and accessing deeper wisdom
  • How to best use social networking to create business possibilities and to stimulate inspired actions
  • Crowd Funding: Rethinking the way we finance our projects and initiatives, beyond bank loans, through collaborative efforts that make full use of the internet and new social media tools
  • Community Enterprise models that are more than just individuals pursuing their own interests
  • Green Entrepreneurship with a focus on upskilling the workforce for the growing opportunities within Ireland’s Green Economy 

This workshop is highly interactive and features short presentations from leading practitioners. Our learning will grow out of everyone’s contributions and presence. We will
support each other as co-learners. We will learn by observation, through stories from experienced practitioners, through reflecting on our own experience and practice, using interactive processes to build a safe and inspiring learning environment. We invite you to a collective inquiry.

Biographies of Facilitators

Simone Poutnik is a social entrepreneur, designer and facilitator of
collaborative innovation processes. She initiated and co-founded the Hub
Brussels - an inspiring space for people with ideas for a better world and
Natural Innovation, where she works with diverse groups of people from
government, business, non-profit and art organisations on experiential
learning and collaborative innovation for resilient futures.
www.natural-innovation.net

Hendrik Tiesinga designs and facilitates collaborative learning
and innovation processes in the field of sustainability in business and
social innovation. He is a co-founder of Natural Innovation and the Finance
Innovation Lab, a multi-stakeholder collaboration for sustainable
innovation in the financial sector in the UK. His other projects range from
collaborative space design to multi-stakeholder labs on metropolitan
agriculture.
www.natural-innovation.net

Chris Chapman is an experienced facilitator and host who specialises
in creating safe spaces to support deep and transformational work.
He is fascinated with how we blend individual, collective and global agendas
and how we can support the development of leaders fit for the times
we are in.
www.changeexploratory.com

Davie Philip is the Communications Manager at the Green Works
Tipperary Hub and runs the Community Resilience programme at Cultivate.
He lives in the Ecovillage in Cloughjordan and is currently the coordinator
for the Transition Network in Ireland and sits on the board of
Sustainable Energy Authority of Ireland.
www.green-works.ie | www.cultivate.ie

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Tue, 04 Jan 2011 02:00:09 -0800 ‘Your Business, Your Bank’ guide launched http://florists.posterous.com/your-business-your-bank-guide-launched http://florists.posterous.com/your-business-your-bank-guide-launched

A new 17-page guide designed to help small businesses develop better relationships with banks and access credit has been launched.

‘Your Business, Your Bank’  was prepared by the Credit Supply Clearing Group and offers advice for businesses, focusing on relationship-building, ensuring confidence and accessing credit.

Enterprise Minister Batt O’Keeffe welcomed the launch and said…

The guide outlines various funding options open to businesses, provides an insight into what banks are looking for when examining credit applications, imparts information on credit pricing, and reveals practical tips on how to package credit applications

The guide takes into account the significant changes in the economic climate and credit requirements.

Minister O’Keeffe continued…

Before 2008, most credit applications were for loans for new capital investments but the severe economic downturn has brought about a dramatic shift in that trend.

This guide is timely in setting out the funding options for small businesses, outlining how they can access the kind of credit they need, and drawing together multiple stakeholders across Government and the enterprise community towards the common cause of recovery in the domestic economy,

The Credit Supply Clearing Group was setup by the Government in May last year.

The guide will compliment a new standard credit application form created by the Credit Review Office, designed to provide banks with all the information required to assess an credit application.

The following link is to a PDF file   The full guide can be viewed here 200kb pdf

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Tue, 21 Dec 2010 12:46:34 -0800 New Director of the National Botanic Gardens Dublin http://florists.posterous.com/new-director-of-the-national-botanic-gardens http://florists.posterous.com/new-director-of-the-national-botanic-gardens



Dr. Matthew Jebb MA, DPhil (Oxon) has been appointed, by the Office of Public Works, as the new Director of the National Botanic Gardens, and took up the post from the 1st September. A graduate of Oxford University and former researcher at Trinity College, Dr Jebb has lived for over 5 years in Papua New Guinea, and has been Keeper of the Herbarium and Taxonomist (Ainmneoir Plandai) at the National Botanic Gardens since 1998. He has represented Europe as a vice-president on the bureau of the Conference of the Parties to the Convention on Biological Diversity and is currently Chairman of PlantNetwork, the Plant Collections Network of Britain and IrelandSee here for more information on Matthew Jebb. . .

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Tue, 21 Dec 2010 11:38:40 -0800 ITB Horticulture Students Available for Work Experience in 2011 http://florists.posterous.com/itb-horticulture-students-available-for-work http://florists.posterous.com/itb-horticulture-students-available-for-work

As part of the four year programme, they have 2 groups of students going out on placement; 1st years and 2nd years, both are free to start placement immediately following the exams in May (date for 2011 – Thursday 26th May). All placements must be approved by ITB before the student commences any work placement.

 

1st years
 must complete a period of no less than 4 weeks which can be extended until the student is due back to college in Sept.

 

2nd years
 must complete a period of no less than 16 weeks, and again this can be extended until the student is due back to college. Obviously extensions of working periods are in agreement with the student and employer.

They have no requirement that a student needs to be paid during their placement; but we would obviously hope that a student would be offered ‘something’ for their work. Terms should agreed between the student and the employer once the placement is approved by ITB.

 

Considerations for employer:

 

Students are not free labour, they are joining the company to learn, therefore must be supervised by a qualified and experienced horticulturist. The employer benefits by having a part qualified enthusiastic individual as part of their team!

 

There is a small amount of paperwork to be completed by a supervisor and they must make themselves and their student available for visits by the college placement officer, and in the case of second years  students’ their performance is evaluated and marks awarded by a placement supervisor, a task that requires an amount consideration and time.

Contact: michael.hagan@itb.ie

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