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"Operation Chip It" News September, 2010

Andersons Transport: “We plan to use RFID to its full potential!”

There is a great deal of concern about the implementation of RFID in the horticultural industry supply chain. This is understandable as the introduction of new technology or significant change always takes some getting used to in the beginning. However, RFID is widely used already, but we don’t even notice it: At toll roads, in supermarkets, at the airport, in hospitals, etc. Before long RFID will be an integral part of horticultural logistics too.


Andersons Transport

Andersons Transport is a full transport service provider that has been operating in the UK for more than 40 years. They are eagerly awaiting the technology that will allow the horticultural supply chain to advance further. 

“It is clear that the CC Container pool is affected by the intrusion of the counterfeit containers,” says Scott Cumming, Project Manager at Andersons Transport. “Clearing up this problem is something that should be a priority for the industry and resolving it by introducing RFID is in our opinion an added benefit.”

 


Andersons Transport and changes to the industry

“I am convinced that Andersons Transport will benefit significantly from taking a proactive approach in embracing the introduction of RFID technology,” says Scott Cumming. “It is clear that early adopters of the new technology who communicate effectively with their clients will be able to enhance their customer offer, and they will create enhanced benefits to each end of the supply chain.”

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