30 Nov 2010

Bloom 2011 Dates for the Diary

Bloom 2011 runs from Thursday the 2nd of June to Monday the 6th of June 2011 in the Phoenix Park in Dublin, Ireland.

You can add any of the days to your diary by clicking the relevant link in the table below.

We look forward to seeing you there.


Day Date Times Add
Thursday 02/06/201110:00 - 18:00 Add to calendar
Friday 03/06/2011 10:00 - 18:00 Add to calendar
Saturday 04/06/201110:00 - 18:00 Add to calendar
Sunday 05/06/2011 10:00 - 18:00 Add to calendar
Monday 06/06/201110:00 - 18:00 Add to calendar

Regards
Joseph Blair
www.HortiTrends.com
HorticultureTrends
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30 Nov 2010

Bloom 2010 Facts & Figures

Attendance

  • Total: 60,129
  • Thursday: 8,385
  • Friday: 11,124
  • Saturday: 15,280
  • Sunday: 11,618
  • Monday: 13,722

Visitor Demographics

  • Male: 41%
  • Female: 59%
  • Accompanied by children: 27%
  • Average number of children: 2.3

Age Profile

  • 25 - 35: 9%
  • 35 - 45: 24%
  • 45 - 55: 34%
  • 55 - 65: 22%
  • 65+: 11%

Socio-Economic Classification

  • ABC 1s: 81%

Respondents Traveled From

  • Dublin: 43%
  • Rest of Leinster: 31%
  • Connaught: 5%
  • Munster: 13%
  • Ulster: 2%
  • International: 6%

Booking Practices

  • 32% of attendants booked in advance to attend the show (17% in 2009).

Key Metrics

  • 99% of respondents found their visit either worthwhile or very worthwhile
  • Over 72% were able to recall sponsors associated with the show
  • 75% of respondents spent over 3 hours at the show
  • 84% of respondents purchased at the show
  • 63% of respondents indicated they would purchase as a result of their visit
  • 81% of respondents rated the showgardens as good/excellent
  • 91% of respondents rated the floral display marquee as good/excellent
  • 81% of respondents said they would return again in 2011
  • 11% indicated that they "maybe would" return again in 2011.


You can register your interest in sponsorship using this form or by calling Paul Gallagher in EventHaus on +353 (0)1 846 0020

Regards
Joseph Blair
www.HortiTrends.com
HorticultureTrends
News . Advertising . Sales . Marketing . Business Development & Support. 
Expertise, Practical Know-how, Passion for the Horticulture Fresh Produce & Lifestyle Sectors...

Address: Suite 5,  64 Dame Street . Dublin 2 . Ireland . Location: Map & Directions
    
Mobile: 353 (0)87.9212044  

Email: jblair@hortitrends.com     
27 Nov 2010

Grow Your Brand at Bloom 2011

Grow Your Brand at Bloom 2011

Grow Your Brand at Bloom 2011

Thursday 21st October, 2010:
 Bloom, Ireland's largest garden and food festival, brought to you by Bord Bia, is currently calling for sponsors for next year's show which takes place in the Phoenix Park from 2nd June - 6th June. This unique horticultural and culinary experience, which is now entering its fifth year, is offering tailor made sponsorship packages to best match organisations marketing strategy and budget.

The colourful feel-good festival attracts widespread public attention before, during and after the event and offers potential businesses the opportunity to showcase and grow their brand by interacting with 60,000 visitors over the four days. Visitors to Bloom can enjoy a range of spectacular showgardens, amazing floral displays, a large scale artisan farmers market, live cookery and craft demonstrations, free gardening advice plus dedicated children's activities.

Speaking about the opportunities available to businesses, Gary Graham, Bloom Show Manager, Bord Bia said, "We are very excited about Bloom 2011. The beauty of Bloom is that it allows organisations to interact with potential customers and key stakeholders in a unique environment. Over the past few years we have worked closely with over 30 key sponsors, from many diverse areas where we developed individual packages tailored to suit the specific requirements and budgets of each brand. We are encouraging all companies to consider Bloom as part of their planning for marketing activities in 2011".

For organisations interested in getting involved in Bloom 2011 the following demographics and visitor responses from the 2010 show are worth noting -

  • 60,129 people in attendance
  • 57% of these were from outside Dublin
  • 30,000 people spent more than four hours at the event
  • 99% of people rated the event as very worthwhile or worthwhile
  • 84% indicated that they had purchased a product or service at the event
  • 81% indicated that they would visit the event again in 2011

Commenting on the benefits of sponsoring the event, Donal Moulton, Marketing Manager Origo said: "BOSCH has been involved with Bloom since the beginning and without a doubt it is the most successful show that we participate in. Our BOSCH cooking demonstrations and BOSCH garden displays provide us with an opportunity to meet with our customers and showcase BOSCH products. We are always encouraged by the magnificent reception we receive from our customers and event organisers. We look forward to continuing our association with Bloom which is an event we cannot afford to miss".

For further information on tailoring a package to suit your business, contact Bloom's sponsorship team today garret.buckley@eventhaus.ie01 8460020 or Paul.gallagher@eventhaus.ie01 8460020.

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