21 Dec 2010

Agri Aware's Incredible Edibles Wins the Bull!

The 2010 Agricultural Journalism Awards 

The 2010 Agricultural Journalism Awards were presented by the Minister for Agriculture, Fisheries & Food, Mr.Brendan Smith TD, at an awards ceremony in AIB Ballsbridge, Dublin.
Organised by the Guild of Agricultural Journalists of Ireland, in association with AIB, the awards are presented every two years for work of outstanding merit in six different categories with an Overall Winner being chosen from the six category winners. All the entries are judged by an independent panel of judges.
This year the Overall Winner was Agri Aware for its “Incredible Edibles” campaign that targeted primary school children around the country with the objective of increasing the consumption of fruit and vegetables, promoting a balanced diet, and highlighting the role of the farmer in producing quality safe food. 
In 2010, 79% or 2,635 primary schools participated in the programme, and each school received a free growing pack which has everything they need to grow potatoes, strawberries, lettuce, carrots and spinach.


CATEGORY SHORTLISTS AND WINNERS
NATIONAL PRINT
GMO Series, Stephen Cadogan, Farm Examiner 
Money Mentor, Peter Young, Country Living, Irish Farmers Journal 
Family Ties – The Meehans, Maria Moynihan, Country Living, Irish Farmers Journal 
Glanbia Demerger Analysis, Pat O’Keeffe and Liam O’Neill, Irish Farmers Journal


WINNER - GLANBIA DEMERGER ANALYSIS by Pat O’Keeffe and Liam O’Neill


NATIONAL BROADCAST
Tractor Theft, Darragh McCullough, Ear to the Ground (RTE 1) 
Opera Farmer, Helen Carroll, Ear to the Ground (RTE 1) 
Higher Ground, Peter Young & Paul McCarthy, Good Company Productions for RTE 
Flooding, Damien O’Reilly, Countrywide (RTE Radio One)


WINNER - HIGHER GROUND by Peter Young & Paul McCarthy


LOCAL MEDIA

What’s Best for Glanbia Farmer-Suppliers? Sean Keane, Kilkenny People 
Flanders Fields War Harvest, Rodney Magowan, Farm Week 
WHY? Double Misery as John’s Herd is Wiped Out Again! Chris McCullough, Farm Week

 

WINNER - WHY? by Chris McCullough


TECHNICAL COMMUNICATIONS

Agricultural Land Price Survey, Shirley Busteed, Irish Farmers Journal 
Herd Health – Getting to Grips Will Save Money, Riona Sayers, Today’s Farm - Teagasc 
CASH COWS – Milking More Money from Grass, Jack Kennedy, Irish Farmers Journal (DVD)

 

WINNER - LAND PRICE SURVEY by Shirley Busteed


TARGETED COMMUNICATIONS
Standing Their Ground – Farm Women Pension Rights Campaign, Irish Farmers Association 
Incredible Edibles – Schools Growing Vegetables Campaign, Agri Aware


WINNER - INCREDIBLE EDIBLES by Agri Aware


PHOTOGRAPHIC
Here’s Looking At You Kid! (Glanbia SGM), Fergal O’Gorman, Freelance 
The Long Acre, Belmullet, Pat O’Keeffe, Irish Farmers Journal 
Combine Harvesters, Duleek, Chris McCullough, Farm Week
WINNER - COMBINE HARVESTERS by Chris McCullough, Farm Week


OVERALL AWARD 2010 – “THE BULL” TROPHY - INCREDIBLE EDIBLES, Agri Aware


JUDGING PANEL
The members of the judging panel were Conor Brady, Chairman, (former Editor, Irish Times), Frances Ruane (ESRI), Jimmy Brett (Brett Bros.), John Gilliland (former President, UFU), Prof. Paddy Wall (UCD), and Colm Cronin (PR Consultant).


SPECIAL AWARD

A special award for “Communications with the Rural Community” was presented by AIB to veteran journalist, Ray Ryan, who recently retired from the Irish Examiner, for his unique contribution to communications with the farming and rural sectors in Ireland over the last 48 years. Ray spent 10 years with The Kerryman and 38 years with the Cork/Irish Examiner, the last 13 years as Agricultural Correspondent. 

     

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14 Dec 2010

Horticulture Hot Seat CV: Andrew Doyle

Andrew Doyle TD
Agriculture Fisheries & Food

Personal Details

Home Address:
2a, The Lower Mall, Wicklow Town, Wicklow

Leinster House:
Tel: 01 6183611Fax: 01 6184560

Constituency Office Address:
2a, The Lower Mall, Wicklow Town, Wicklow
Tel: 0404-66622, Fax: 0404-66670

Internet:
http://www.andrewdoyle.ie/

E-mail:
andrew.doyle@finegael.ie

Andrew Doyle TD is a Fine Gael General Election candidate for Wicklow.

Andrew was elected to the 30th Dail in May, 2007. He was appointed Spokesperson on Agriculture, Fisheries & Food, July, 2010. 

He was previously Deputy Spokesperson on Agriculture with special responsibility for Food and Horticulture.

After representing East Wicklow on Wicklow County Council since 1999, serving Chairman of the Council in 2005/2006, he was elected to represent Wicklow and East Carlow running on a Team Wicklow campaign with Billy Timmins T.D.

Since he has been elected, Andrew Doyle has been working for Wicklow /East Carlow people on many issues and on problems that effect people all over Ireland. Some of these are:

  • Commuter transport services for Wicklow –N11, trains and buses
  • Special needs children and their education
  • Community based policing and services especially community care 
  • Energy efficiency and microgeneration of electricity
  • Delivery of Best Practice in St.Columcille’s Hospital and a 24 hour A and E service
  • Sheep farming sector development support
  • Development of local food production and processing with traceability for all sectors
  • Campaign for Irish produced food to be labelled clearly
  • Fair trade in grocery retail for the suppliers, buyers and consumers
  • Supports Public Infrastructure Bond for broadband, public infrastructure, education, research and development, public transport
  • New Budgetary procedures for Departments including bidding, and finance following the patient as in new Fair Care Health proposals from Fine Gael
Visit links to recent Fine Gael Policy Documents on
  • Health -Fair Care
  • Third Level Education
  • Local Government Reform
  • New Era –Economic Stimulus Package
  • Public Service Reform
And more.

Andrew Doyle said “These policies clearly demonstrate that Fine Gael is awake to the problems this country faces. We represent the people who have the vision the willingness and the community spirit to drive Ireland back to stability and sustainable prosperity. When this is achieved, we will ensure that greed and self interest are never allowed to destroy the labours of generation”.

    


14 Dec 2010

A Greener Future Event

Transforming Ireland Seminar #27

Date: Thursday, 16 December 2010

Time: 12:30-14:00

Venue: Wood Quay Venue, Dublic City Council Civic Offices, Dublin 2

Topics:

Innovation Fund Ireland - Damien Callaghan, Intel Capital

A Greener Future - Ian Simington, NTR plc

The Seminar will be Chaired by Peter Clinch, Special Advisor to An Taoiseach

 Abstract:

A Greener Future

Ian Simington, Chief Executive of NTR plc’s Solar Division, will present an overview of what NTR plc is doing to ensure a Greener Future. As part of the presentation, Ian will talk about the financing of greentech projects and provide an overview of the work of the NTR Foundation, the philanthropic organisation established by NTR plc to address the challenges posed by climate change, resource sustainability and security of energy supply through the provision of targeted financial and expert support to projects, research and non-governmental organisations.

 

To register for this seminar, please click here

 

This is the last seminar in the current series


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Joseph Blair
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7 Dec 2010

Breaking News - 75million Cuts at Agriculture, Fisheries & Food - Budget 2010

To Come from the Following Areas.
Reduced expenditure on REPS.
Reductions in the Disease Eradication area due to reduced instances of disease in 2010.
Reduced expenditure on ERS due to scheme closure.
Reduction in Intervention costs.
Administrative efficiencies.

(a) 2011 Current savings of €75 million in the Agriculture area are offset by additional timing-related scheme payments of €30 million.

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Joseph Blair
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7 Dec 2010

EnterpriseSTART Programme

If you are currently considering entrepreneurship as a career option, an EnterpriseSTART workshop will help you to understand and evaluate the entrepreneurship process and what it involves. 

Each workshop is targeted at individuals with a business idea that has the potential to be scaled up significantly within three years and be export driven. 

Participants will have the opportunity for one-to-one consultation with Enterprise Ireland staff regarding individual needs. The workshops are practical, interactive and thought provoking. Participants will be provided with comprehensive information to understand the business development process including the key success factors and potential pitfalls as well as an outline of financial supports available from Enterprise Ireland and the County Enterprise Boards

The next EnterpriseSTART workshops in your region are listed below:

 EnterpriseSTART workshops 2010

 

Region

Date & Venue

Contact

Application Form | Flyer

Dublin & Mid-East1-2 February, 2011
Enterprise Ireland, Dublin
Envelop iconEva Murdoch

 

 

3 Dec 2010

How Do I Source Horticulture News in Ireland?

The answer is....with great difficulty. This is an email that I sent to Stiofan Nutty and Minister Cuffe. It is not a criticism of them personally but is more of an appeal to help me. Read on.......

Thanks also for the update for the 
Horticulture Action Group. I will let people know the postponement by posting it on www.HortiTrends.com It is going to be important for the group to communicate on a regular basis what they are trying to achieve so that all stakeholders in horticulture can get behind them. Is the action group a closed shop or can others get involved? I would be interested and willing to give time. Have the likes of Pat Fitzgerald been asked to participate as if its exports that will help save this country then he is a very valuable asset to have. What about the new and young guy's from Freestyle Nurseries. Peter Donegan who has a lot to say and has new ideas about our sector. Some new blood and thinking from all interested sectors will be of great benefit to this new action group.

On a separate note.

I am constantly begging for news and information. I think I know and you think you know that the staff in the Horticulture department of Bord Bia are busy but there is a negative perception out there towards many civil servants at the moment that they are doing nothing. I am providing an opportunity to communicate with the people that they serve. At the moment there are not so many news outlets interested so why not use us? It costs nothing. As it was recently pointed out in a blog by Peter Donegan that the last horticulture newsletter sent out was in early 2009 http://blog.doneganlandscaping.com/2010/11/17/bord-bia-promote/. Why just one? It might also take pressure of everyone as now their achievements are being recognised and reported. If its any consolation Bord Bia may be bad but Teagasc are worse in communicating outputs and deliverables. I have even considered the freedom of information act to see how I can get news of these guys. On the other hand I have Dutch and UK organisations showering me with news and information they want us to publish. Do the Dutch know something we don't? 

Maybe a Wikileaks for Horticulture might be a good thing! Anyway thats my rant, my frustration as a new business start-up. I won't have to march this week as I have got that of my chest but I am going to stick at this until the very end because the system and the people have to change at every level including me and how I communicate with users of the website. No more holding back on information or being afraid to be skeptical or critical of the status quo. I have been at a conference recently where members of the audience are rolling the eyes in their head as the usual speel is given out by those charged with the development of our sector. You might share this email with others as if it inspires them to justify themselves then that is a good thing just as long as they also provide me with some useful news or information about what they have done for horticulture in Ireland this week or this month and then I will publish it. The civil servants need to realise that one way to serve the people who still manage to make a living out of horticulture is by communicating with them. 

Up Horticulture and Up Ireland!

    



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Joseph Blair
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1 Dec 2010

Glee 2011 Bookings Strong

86% of exhibitors in the Landscaping section in Hall 4 of Glee have booked again for 2011. So have over 70% of the garden care sector in Hall 5. Overall, with 320 companies already promising to return, the number of stands for 2011 is already at a level not reached until April this year.

This September there was empty space at the back of the Halls, despite being a bigger show than the low of 2009. To use space more efficiently in 2011, Pet Index will move into Hall 5 and run on the same Monday, Tuesday, Wednesday as the main show. This will also make it easier for garden centre buyers to incorporate pets into their schedule of visits.

Outdoor Living will occupy Hall 3a and part of Hall 4. There will be no Hall 3. New show director Nick Davison is confident that despite fewer Halls the 2011 show will be considerably bigger given the number of bookings already received.

Glee Nursery is also set for a new image. The organisers are planning an area that will be benched like the plant sales area in a garden centre. Nurseries will be able to book by bench, eliminating the cost of building a stand. All exhibitors will need to do is bring the plants.

Regards
Joseph Blair
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1 Dec 2010

Is Horticulture Getting Its Share of Online Sales?

Irish to spend €172 each online on gifts this Christmas - Visa Europe

Irish to spend €172 each online on gifts this Christmas - Visa Europe


The research finds that more than 94pc plan to buy some Christmas gifts online this year with men likely to spend more (€192) online than women (€162).Irish consumers are set to spend a total of €356m online on gifts in the run up to Christmas with an average spend of €172 per shopper, according to research from Visa Europe.

According to Visa Europe, the majority of Irish shoppers (85pc) believe they can save an average of 18pc on Christmas gifts by purchasing them over the internet instead of on the High Street. Three quarters (74pc) of people believe that shopping online is a safe and secure way of shopping and two thirds (66pc) turn to the internet because of the protection that paying with cards gives them compared to cash.

Today is set to be the busiest ever day for online shopping across Europe, according to analysis by Visa Europe. For the previous two years, the busiest online shopping day has always been the Monday closest to the start of December and this year it falls on 29 November.  In 2009, the peak in online spending occurred on Monday 30 November and in 2008 it was Monday 1 December, according to Visa’s analysis.

Visa Europe is predicting it will handle over 6.6m transactions across Europe during Mega Monday alone or 4,500 every minute. Transactions are forecast to peak in the lunch hour between1pm and 2pm and a second peak is expected around 7pm.

“Shopping online is now a natural part of the gift-buying process for consumers and a key part of Christmas sales strategy for retailers,” said Dr Steve Perry, commercial director, Visa Europe. “The combination of salaries being paid and people taking delivery times into consideration should combine to deliver a record day for internet shopping.”

On the High Street, the last Friday or Saturday before Christmas is usually the busiest shopping day but with Christmas falling on a Saturday this year, Visa Europe predicts the busiest day will be Thursday 23 December.

Regards
Joseph Blair
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1 Dec 2010

Seventh Annual Sustainable Energy Awards

All sectors of economy recognised at Seventh Annual Sustainable Energy Awards 

Companies across all sectors of the economy were recognised for their efforts in energy management at the Sustainable Energy Authority of Ireland’s (SEAI) seventh annualSustainable Energy Awards in Dublin  (25th November 2010). Award winners included Irish-owned retailer Musgraves, multinationals Radisson Blu Hotel and Spa, Cork and IFSC-based international bank Citi, family run business Matthews Coach Hire, research institute Tyndalland energy services company, Crowley Carbon Ltd

Sponsored by ESB, the Sustainable Energy Awards highlight excellence in business energy management and this year included entries from over 100 organisations. Top prize on the night, ‘Energy Manager of the Year’, went to Brian Scannell of the Musgrave Group, which launched a five-year sustainability strategy across its business in 2007 that has since delivered over 3GWh in energy savings, equivalent to 5% year on year savings. 

Winners included: 
Crowley Carbon Ltd, which received the new ‘Sustainable Energy Innovation Award’ for the adoption of an iPhone app Danú, a smart analytical tool that helps businesses to carry out a comprehensive energy audit. The tool was demonstrated in Corrib Oil and led to energy savings of 30% equivalent to €120,000. 

Tyndall National Institute, winner of the ‘Renewable Energy Systems Award’ for its new research building which is heated entirely by heat generated from its data servers, saving 12% on energy costs. 

Citi, winner of the ‘Energy Awareness Award’ for a sustained energy awareness programme which resulted in reducing utility costs by almost €350,000 over the last year alone. 
Radisson Blu Hotel and Spa, which was awarded the ‘Energy Management Award, Small to Medium User’ for achieving energy savings of almost 30% in the last three years, equivalent to €250,000, by following no-and low- cost energy saving initiatives involving all staff. 
Matthews Coach Hire, which won the ‘Energy Efficiency Award, Small to Medium User’, for implementing a fuel efficiency project that has generated a 6% saving in fuel usage throughout its fleet of private coaches, commuter and tour party buses. 

In total, the project entries this year demonstrated energy savings of over €17 million, with an additional €40 million in projected cost savings identified over the next three years. 2010 is the first year in which an award in the area of Sustainable Energy Innovation was offered, with significant interest generated from a number of companies in that category. 

Congratulating the 2010 award winners Mr Eamon Ryan, T.D., Minister for Communications, Energy and Natural Resources, said: “The message that genuine cost savings are achievable from increased energy efficiency is starting to resonate with companies of all sizes. We are seeing the results with the winners of this year’s Energy Awards driving genuine savings of an average of 15-20% across their businesses. These are very tangible and real savings, and must serve as an inspiration for other companies.Companies have very clearly taken up the challenge to reduce their energy costs, and it is very encouraging to see such a wide range of entries this year.“ 

Commenting on the Awards announcement, Professor Owen Lewis, CEO, SEAI said: “What is most encouraging from this year’s Awards is the evidence that employees and individuals in business are now really embracing the efficiency agenda and driving change throughout Irish industry. A culture change is taking place across Irish businesses. We too often think that our individual efforts are futile in the bigger picture, but all we have to do is look at the collective efforts of entrants to this year’s Awards who have achieved energy savings of over €17 million. Individuals have made these savings happen and they should be commended.” 

Brid Horan, Executive Director, ESB Services and Energy Solutions, said: “Awards like tonight, demonstrate the confidence that still exists in this country where we have strong entrepreneurs and a well educated workforce who have the resilience and determination to shape a better future and actively look for continuous improvement.” 

Full list of 2010 Sustainable Energy Award winners: 

Energy Efficiency Award, Small/Medium User: Louth County Council – Garrett Shine Architects 

Energy Management Award, Small/Medium User: Radisson Blu Hotel & Spa, Cork 

Energy Efficiency Award, Major User: Matthews Coach Hire Ltd. 

Integrated Energy Management Award, Major User: Cordis Cashel (a Johnson & Johnson Company) 

Energy Manager of Year Award, Major User: Brian Scannell, Musgrave Group 

Renewable Energy Systems Award: Tyndall National Institute 

Energy Awareness Award: Citi 

Sustainable Energy Innovation Award: Crowley Carbon Ltd. 

Regards
Joseph Blair
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1 Dec 2010

Composition of Horticulture Action Group

Minister Cuffe Announces Composition of Horticulture Action Group

The Minister of State for Horticulture, Ciarán Cuffe TD, has announced the establishment of a Horticulture Action Group to oversee the implementation of the relevant recommendations relating to Horticulture in the Food Harvest 2020 Report.

Membership of the Group, representing the various sectors of the horticulture industry, comprises:

Mr Kieran Dunne, Nursery Stock producer
Ms Caroline Keeling, Wholesaler and Protected Crop producer
Mr John Hogan, Field Vegetable producer
Ms Lavinia Walsh, Mushroom producer
Mr Maurice Whelton, Potato producer
Mr Mike Neary, An Bord Bia
Mr Jim O'Mahony, Teagasc and
Mr Gabriel Roe, Department of Agriculture, Fisheries and Food

The remit of the Group is to focus in specific terms on the implementation of the particular recommendations in the 2020 Report relating to Horticulture and to also consider other general farm and agriculture industry level recommendations. The Group will report back to the High Level Implementation Group, which has been set up under the overall chairmanship of the Minister for Agriculture, Fisheries and Food Brendan Smith TD.

The Minister stated that: "the Horticultural industry has considerable potential to develop but is also facing significant challenges and that he looked forward to the Group progressing the implementation of the 2020 Food Harvest Report".

Minister Cuffe will inaugurate the first meeting of the Group on 2 December 2010.

    



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Joseph Blair
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1 Dec 2010

Belleek Forest Enhancements

Minister of State Connick opens Enhanced Forest Recreational Facilities at Belleek Forest, Co. Mayo

Seán Connick TD, Minister of State at the Department of Agriculture, Fisheries and Food with responsibility for forestry, today opened enhanced forest recreational facilities at Belleek Wood, Ballina, Co Mayo, which were developed under the NeighbourWood Scheme operated by his Department.

He warmly congratulated Coillte for developing the facilities, in partnership with the Belleek Enhancement Committee and Mayo County Council, at the Forest including a wheelchair friendly route which stretches along the main walking path of this wonderful local amenity at Belleek Forest.

Minister of State Connick commented "This project was approved for funding under the NeighbourWood Scheme administered by my Department.  This scheme is aimed at promoting the development, through local partnerships, of attractive 'close-to-home' woodlands for public use and enjoyment.  The Belleek Enhancement Committee is a perfect example of the concept of 'development through local partnerships' as I understand that it works to ensure that Belleek Woods meets the recreation needs of the wider local community".  Referring to the development of the wheelchair accessible walk, he added, "In this, the 50th year of the Irish Wheelchair Association, today's opening of a completely wheelchair accessible forest walk here in Belleek Wood is a fitting way to celebrate it."

The Minister of State also noted the measures taken in Belleek Wood to halt the decline in the native red squirrel population, such as the preservation of red squirrel habitats and the diversity of trees in Belleek thus providing a nature reserve for the red squirrel.

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Joseph Blair
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1 Dec 2010

An tSli Glas Could Create 10,000 Jobs

An tSli Glas could create 10,000 jobs 
SourceBusiness World
---------------------------------------------------
Over 10,000 jobs could be created over the next five years from the An tSli Glas (The Green Way) project - the country's first green economic zone, according to a spokesman for the organisation. 

An tSli Glas -The Green Way is a green economic corridor initiated by a powerful alliance of businesses, academic institutions and local authorities including Ballymun Regeneration, Dublin Airport Authority, Dublin City University, Dublin Institute of Technology, Fingal County Council, Dublin City Council and North Dublin Chamber. The goal is to position Ireland as a centre of Cleantech innovation and enterprise which will link business to investors and develop trade partnerships with other major international green corridors. 

"Ireland is extremely well placed to become a global innovation hub. Against the backdrop of the serious economic and financial crisis, and the implementation of austerity measures in many countries, I am more convinced than ever that innovation is the key to a stable European economy, to growth and job creation," said European Commissioner for Research, Innovation and Science, Maire Geoghegan-Quinn. 

She spoke at a reception hosted by Professor Brian MacCraith, President of Dublin City University, one of the academic institutions involved in the tSli-Ghlas partnership which also includes Ballymun Regeneration, Dublin Airport Authority, Dublin Institute of Technology, Fingal County Council, Dublin City Council and North Dublin Chamber. 

The Commissioner continued: "Ireland has the second largest goods trade surplus in the entire EU. And Irish exports are growing - in the third quarter of this year, overall exports showed an annual rise of around 10 per cent. Irish people are among the most resourceful, dynamic and creative in the world". 

"I am confident "the Commissioner continued, "that Ireland will recover its fighting spirit and seek out and capitalise on opportunities to build a new economy. An economy built on innovation." 

Tony Boyle, Chairman of the Steering Committee for the An tSli Ghlas -The Green Way said: "The overall potential of the Green Way, which builds on our existing assets and infrastructure, is that it can assist in the transformation of our economy. It will, and has already started to, create jobs in the Cleantech sector, which is the largest job and wealth creation opportunity of the 21st century". 

Recruitment is underway for a CEO and Operations Director. 

Regards
Joseph Blair
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1 Dec 2010

Ireland's Landscaping Industry is an Economic Lifesaver

Landscaping in Northern Ireland and the Irish Republic was "vibrant and vital" to horticulture and the Emerald Isle, said agriculture minister Michelle Gildernew, speaking at the recent annual awards of the Association of Landscape Contractors of Ireland.

"In spite of the pressure of the recession, the role of the sector in creating useable and uplifting public spaces should not be underestimated," said Gildernew. "There are many challenges, but there is a lot to be positive about."

The overall winner, awarded the Bog Oak trophy, was Peter O'Brien & Sons, which landscaped the Point Village commercial and residential development in Dublin. Portadown-based Clive Richardson won praise for a sports pitch at Croke Park, and Landscape Centre at Ballyclare won plaudits for its walled garden at Bangor Castle.

The awards were presented by Association of Landscape Contractors of Ireland chair Steven Thompson.

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Joseph Blair
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30 Nov 2010

2011 Exhibitor List

Regards
Joseph Blair
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27 Nov 2010

Grow Your Brand at Bloom 2011

Grow Your Brand at Bloom 2011

Grow Your Brand at Bloom 2011

Thursday 21st October, 2010:
 Bloom, Ireland's largest garden and food festival, brought to you by Bord Bia, is currently calling for sponsors for next year's show which takes place in the Phoenix Park from 2nd June - 6th June. This unique horticultural and culinary experience, which is now entering its fifth year, is offering tailor made sponsorship packages to best match organisations marketing strategy and budget.

The colourful feel-good festival attracts widespread public attention before, during and after the event and offers potential businesses the opportunity to showcase and grow their brand by interacting with 60,000 visitors over the four days. Visitors to Bloom can enjoy a range of spectacular showgardens, amazing floral displays, a large scale artisan farmers market, live cookery and craft demonstrations, free gardening advice plus dedicated children's activities.

Speaking about the opportunities available to businesses, Gary Graham, Bloom Show Manager, Bord Bia said, "We are very excited about Bloom 2011. The beauty of Bloom is that it allows organisations to interact with potential customers and key stakeholders in a unique environment. Over the past few years we have worked closely with over 30 key sponsors, from many diverse areas where we developed individual packages tailored to suit the specific requirements and budgets of each brand. We are encouraging all companies to consider Bloom as part of their planning for marketing activities in 2011".

For organisations interested in getting involved in Bloom 2011 the following demographics and visitor responses from the 2010 show are worth noting -

  • 60,129 people in attendance
  • 57% of these were from outside Dublin
  • 30,000 people spent more than four hours at the event
  • 99% of people rated the event as very worthwhile or worthwhile
  • 84% indicated that they had purchased a product or service at the event
  • 81% indicated that they would visit the event again in 2011

Commenting on the benefits of sponsoring the event, Donal Moulton, Marketing Manager Origo said: "BOSCH has been involved with Bloom since the beginning and without a doubt it is the most successful show that we participate in. Our BOSCH cooking demonstrations and BOSCH garden displays provide us with an opportunity to meet with our customers and showcase BOSCH products. We are always encouraged by the magnificent reception we receive from our customers and event organisers. We look forward to continuing our association with Bloom which is an event we cannot afford to miss".

For further information on tailoring a package to suit your business, contact Bloom's sponsorship team today garret.buckley@eventhaus.ie01 8460020 or Paul.gallagher@eventhaus.ie01 8460020.

17 Nov 2010

Westland Horticulture to hold Masterclass for Retail Garden Staff in Dublin - February 2011

Westland Horticulture’s masterclasses are aimed at garden retail staff, and experienced speakers will provide information to boost the skills and confidence of staff.

The master classes will cover the follwing categories:

  • Developments and Trends in the market place.
  • Customer engagement.
  • How to maximise sales and product knowledge
  • The Future Foundation will provide information on trends and Westland Horticulture’s technical team will provide information on specific products to enable retail staff to pass this on to their customers. Westland Horticulture head of marketing Keith Nicholson said:  "The 2011 Westland Masterclasses are a must for all garden retail staff, as one of the leading companies within this area we will be using our knowledge along with those from outside professional organisations to reinvigorate gardening within centres across the UK."

    Westland Masterclass Date - Dublin: City West Hotel – 3rd February 2011.

    The classes are free of charge and restricted to 30 delegates per course.  A refundable booking fee of £35 is required. 
    To book your place email Nicola Bacon on nbacon@westlandhorticulture.com

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