Agri Aware's Incredible Edibles Wins the Bull!
The 2010 Agricultural Journalism Awards were presented by the Minister for Agriculture, Fisheries & Food, Mr.Brendan Smith TD, at an awards ceremony in AIB Ballsbridge, Dublin.
Organised by the Guild of Agricultural Journalists of Ireland, in association with AIB, the awards are presented every two years for work of outstanding merit in six different categories with an Overall Winner being chosen from the six category winners. All the entries are judged by an independent panel of judges.
This year the Overall Winner was Agri Aware for its “Incredible Edibles” campaign that targeted primary school children around the country with the objective of increasing the consumption of fruit and vegetables, promoting a balanced diet, and highlighting the role of the farmer in producing quality safe food.
In 2010, 79% or 2,635 primary schools participated in the programme, and each school received a free growing pack which has everything they need to grow potatoes, strawberries, lettuce, carrots and spinach.
CATEGORY SHORTLISTS AND WINNERS
NATIONAL PRINT
GMO Series, Stephen Cadogan, Farm Examiner
Money Mentor, Peter Young, Country Living, Irish Farmers Journal
Family Ties – The Meehans, Maria Moynihan, Country Living, Irish Farmers Journal
Glanbia Demerger Analysis, Pat O’Keeffe and Liam O’Neill, Irish Farmers Journal
WINNER - GLANBIA DEMERGER ANALYSIS by Pat O’Keeffe and Liam O’Neill
NATIONAL BROADCAST
Tractor Theft, Darragh McCullough, Ear to the Ground (RTE 1)
Opera Farmer, Helen Carroll, Ear to the Ground (RTE 1)
Higher Ground, Peter Young & Paul McCarthy, Good Company Productions for RTE
Flooding, Damien O’Reilly, Countrywide (RTE Radio One)
WINNER - HIGHER GROUND by Peter Young & Paul McCarthy
LOCAL MEDIA
What’s Best for Glanbia Farmer-Suppliers? Sean Keane, Kilkenny People
Flanders Fields War Harvest, Rodney Magowan, Farm Week
WHY? Double Misery as John’s Herd is Wiped Out Again! Chris McCullough, Farm Week
WINNER - WHY? by Chris McCullough
TECHNICAL COMMUNICATIONS
Agricultural Land Price Survey, Shirley Busteed, Irish Farmers Journal
Herd Health – Getting to Grips Will Save Money, Riona Sayers, Today’s Farm - Teagasc
CASH COWS – Milking More Money from Grass, Jack Kennedy, Irish Farmers Journal (DVD)
WINNER - LAND PRICE SURVEY by Shirley Busteed
TARGETED COMMUNICATIONS
Standing Their Ground – Farm Women Pension Rights Campaign, Irish Farmers Association
Incredible Edibles – Schools Growing Vegetables Campaign, Agri Aware
WINNER - INCREDIBLE EDIBLES by Agri Aware
PHOTOGRAPHIC
Here’s Looking At You Kid! (Glanbia SGM), Fergal O’Gorman, Freelance
The Long Acre, Belmullet, Pat O’Keeffe, Irish Farmers Journal
Combine Harvesters, Duleek, Chris McCullough, Farm Week
WINNER - COMBINE HARVESTERS by Chris McCullough, Farm Week
OVERALL AWARD 2010 – “THE BULL” TROPHY - INCREDIBLE EDIBLES, Agri Aware
JUDGING PANEL
The members of the judging panel were Conor Brady, Chairman, (former Editor, Irish Times), Frances Ruane (ESRI), Jimmy Brett (Brett Bros.), John Gilliland (former President, UFU), Prof. Paddy Wall (UCD), and Colm Cronin (PR Consultant).
SPECIAL AWARD
A special award for “Communications with the Rural Community” was presented by AIB to veteran journalist, Ray Ryan, who recently retired from the Irish Examiner, for his unique contribution to communications with the farming and rural sectors in Ireland over the last 48 years. Ray spent 10 years with The Kerryman and 38 years with the Cork/Irish Examiner, the last 13 years as Agricultural Correspondent.
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