27 Oct 2010

Glee visitor numbers fall 11% as visitors stay away by Phillip Voice

Exhibitors at this years Glee must be wondering how low visitor numbers can fall as unaudited figures show that just under eleven percent less people attended the event between 20-22 September 2010, NEC Birmingham.

The show has now seen a fall of 49.5% since its peak in 2003 (source ABC).

Confusingly, and quite worryingly - official Glee media partner - Hort Week, headlined their story 'Glee hails visitor uplift to 13,000'. I might be missing something (perhaps it's an industry code?) but Glee posted 14,617 in 2009 and only 13,050 in 2010 - a fall of just under 11%?

Hort Week will have to explain how it's come to its conclusion because I don't understand it.

Here's the audited* figures from 2003 to date.

2010* 13,050 (unaudited)
2009 14,617 
2008 18,119 
2007 22,202 
2006 24,530 
2005 25,157 
2004 24,761 
2003 25,886

Glee

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27 Sep 2010

Glee is not a landscaping or gardening show

Glee is not a landscaping or gardening show

by 
Philip Voice

RotovatorLet's end it here and now. Glee (that's the garden centre and pet product exhibition at NEC Birmingham and not the popular TV programme of the same name) is not, never was and never will be, a place to promote the world of landscaping and horticulture.

The Emap marketing machine has been allowed to generate whirls of positive spin, unchallenged - but aided and abetted by the trade press - for far too long.

I've not read or heard one positive review from a landscaper or gardener who has attended the show and it proves - to me at least - what Dan Thurlow told me about doing more for our industry was just not true (if I'm wrong here Dan, I'd be happy to be shown otherwise).

Emap have got to be honest with us all, and themselves and return the show to grass roots level and that is, first and foremost, as a pet and garden centre event. I told Emap before, we do not want our exhibitions stands to be tucked away behind the pet stands as an afterthought.

Landscaping and gardening is a serious business and it contributes a great deal of money to the UK economy so it deserves to be treated with more respect.

I did a search on the Glee website using the search words "landscape" or "landscaping" and it returned just 10 results.

I know my comments may stimulate a debate amongst Glee supporters that my intention is just to knock other shows because it's mine and Landscape Juice's intention to run our own event.

Let me dispel any of these thoughts before they grow roots. Yes we are going to put on an industry event for landscapers and gardeners in 2011 - and the integral and peripheral businesses that go hand in hand - but Creating Landscapes (as the show will be named) has grown from need: in a way, I've decided to put my money and reputation where my mouth is and I've spent the last eighteen months or more talking and listening to the industry practitioners who feel left out and neglected.

There just isn't an event for landscapers and gardeners that is centric to their needs - Landscape Juice, in conjunction with our partners - Hale Events - have worked hard to research what has been missing so we can deliver a rich and profitable experience.

As always, I want to hear your comments and if you are a landscaper or gardener and you did think it was worthwhile attending or if you are a an exhibitor who sells to landscapers and gardeners and you feel the show was benefit then please do leave a comment.

If you have a story or event to promote please email: news@HortiTrends.com 

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16 Sep 2010

PECKISH SET TO RUFFLE FEATHERS IN WILD BIRD CATEGORY at Glee-Petindex 2010

PECKISH SET TO RUFFLE FEATHERS IN WILD BIRD CATEGORY

 

 
Westland Horticulture is preparing to launch their first foray into the wild bird care category with their new and innovative brand Peckish.

 

Available throughout retailers across the country from next month, Peckish is one of the most exciting brands to launch at this years’ GLEE.
 
Swooping into stores this September it will be the perfect answer to every bird’s feeding requirements.

Providing ‘What Birds Want’, Peckish will be delivering high quality feed and feeders, giving birds the perfect solution to their all round health with its special ingredients. 

Unique to Peckish and setting it apart from others is the nutritious Calvita supplement combining calcium and specific vitamins to ensure that wild birds receive the best quality food.

The Peckish brand contains a comprehensive range of bird feed including general feed to species specific, there is something for every bird.
 
The products have evolved from extensive research into consumer wants resulting in packaging which is informative, friendly and attractive, appealing to bird feeders throughout the generations.

 

Jen Richardson, Product Manager for Peckish said, “Peckish really does provide the perfect product for all wild birds and we are extremely excited about launching it into the bird care category.
 
It is a simple, engaging and energetic brand which we aim to become the consumer’s number one choice in bird care.”

 

Peckish will be launched at GLEE in September at the NEC in Birmingham, and will be available for buy in selected retailers from the end of August.

 

If you have a story or event to promote please email: news@HortiTrends.com 

Latest Company News, Trends, Courses, Products Services, Suppliers & Jobs in Horticulture & Fresh Produce, Nurseries, Fruit & Vegetable Growers, Landscape, Architecture, Garden Centre, Florists, Sports Turf, Green Keeping & Forestry Sectors.

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16 Sep 2010

Glee Wonderwall Pics

Glee wonderwall pics

Glee Wonderwall

The Glee Wonderwall is the new community lead feature for www.gleebirmingham.com. Hosted 365 days a year there is no better place to see great merchandising ideas from around the UK and overseas.

Get involved

We know that many of you retailers are doing some great things back in store. So why not share your ideas with your peers. Simply take a photo of your great merchandising displays and send them to us at glee@emap.com. We will then upload your image to the Glee Wonderwall with a full accreditation to you and the product you are displaying.  

 

 Barton Grange  Barton Grange 2 Barton Grange 3
Barton GrangeBarton Grange 2Barton Grange 3
 Garsons Esher S  Garsons Esher 2 S Garson Esher 3 S
Garsons Esher Garsons Esher 2Garsons Esher 3
    
PolhillPolhill 2Polhill 3
    
ShootsShoots 2Shoots 3
   
Bybrook BarnGarsons Titchfield Poplars
   
Ruxley Manor Shoots Washington 2Thompsons Canterbury
   
an Hage PeterboroughStewarts Country GardensStewarts Garden Lands
   
Squires badshot leaParadise Park Millbrook Gravesend
   
Millbrook Gravesend 2 Millbrook CrowboroughMillbrook Crowborough 2
    
 Coolings 

 
16 Sep 2010

Irish Companies Exhibiting at Glee 2010

There are a number of progressive companies in the horticulture & Lifestyle sectors who are flying the flag for Ireland in export markets. All are participating at Glee 2010 which expects a large number of visitor's from Ireland who will be looking for new business opportunities. 

  •   Kilfera Pet Products.
  •   Phytoforce Veterinary Herbal Tonics.
  •   McMonagle Stone.
  •   Atacama International.
  •   Celtic Moss.
  •     Porters Christmas Trees.
  •     Westland Unwins.
  • To find out more about these companies and Glee 2010 go to the following link: http://www.gleebirmingham.com/page.cfm/link=323

    GLEE 2010

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