17 Jan 2011

Inside Japan - Rachel Doyle Visits Japanese Garden Centres.

The 52nd International Garden Centre Congress was held in Japan in October of this year. This was the first time a congress was held in Asia.
Over 200 delegates from 18 countries attended. On the study tour bus were participants from New Zealand, Poland, Switzerland, England,
Hungry, U.S, Australia & myself from Ireland. It was a lovely group, lots of sharing of information from marketing, to succession planning &
everything in between. The microphone plugged into points along the bus so most people felt comfortable to share & there was no pressure
on anyone.

We flew into Tokyo and our first three days were spent in this area. It is a wonderful country steeped in tradition & culture. We visited vari-
ous gardening related business, garden centres, Japanese traditional gardens, temples and experienced the art of Bonsai from the masters. From
the ultra modern city of Tokyo we visited the Sakata Seed Corporation, a rose nursery & a flower auction.

The garden centres are not as modern as ours & only 1 had a food offering. I was very impressed with their “loos” you washed your hands on
a sink fixed to the toilet cistern & the water was then used to flush the toilet. Mind you the toilet seats were heated & played music! Many gar-
den centres had multi storey car parks, regardless of their size as space is at a premium. There were even multi storey bicycle parks.

My favourite garden was a small centre called Lobelia, it reminded me of Blackwater. They had a staff of ten people & it was a treasure. Lots of
interesting nooks & crannies & excellent quality plants & planted containers. Every inch of space was used to best effect. We had the

opportunity to try our hand at the “ikebana” style of flower arranging & also had a visit to an amazing museum of plants.

Rice is the main crop we saw growing, 10 million tons per year. There were many highlights but the one I will never forget is a visit to a tem-
ple. At 8pm we all went in & the Michael girls were doing their dance. There was a large pond, overhanging trees & strategically placed lighting.
As we entered all 200 delegates went quiet. Regardless of one’s religious beliefs this was a truly spiritual experience, impossible to capture on
camera. Congress is an amazing networking event, meeting wonderful, like minded people. I went to my first congress to Canada in 1995 &
haven’t missed one since. It’s a tax deductible trip.

Congress 2011 will be in the South Tyrol & Lake Garda area of Italy. We have put a ceiling on of 150 delegates & by the end of the Japanese
trip 105 had already registered from 16 countries. The study tour for under 40s will cost about €900. This is for the new generation of garden

centre owners. It will be for 4 days & the young people will be staying in a youth hostel. A pre tour of Tuscany is being considered.

You can visit the homepage on www.igcacongress2011.com for more info, or give me a call in the Arboretum.

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17 Jan 2011

GCAI 2011 Bus Tour

The GCAI are organising a bus tour of a selection of the best South Western UK garden centres for Spring 2011. Provisional dates are 1st & 2nd March. They plan to visit 6 award winning centres including Frosts, Van Hage, Poplars, RHS Wisley, Haskins & Stewarts Gardenland. Stay for 2 days & 1 overnight. The expected cost is €300 which includes tour guide Ian Boardman, bus, driver, overnight accommodation & dinner but exclude flights (out of & back to Dublin), lunch & drinks. To find out more or to express an interest please email anne@gio.ie

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12 Jan 2011

Cultivate News & Events Digest

Collaborative Entrepreneurship and Innovation

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A Weekend Workshop for Change Makers

Saturday & Sunday 22nd - 23rd January 2011 | 09.30 - 17.00 | €175 / Early Bird €150 ends 14th Jan Book Online Here | The Greenhouse, 17 St Andrew St, Dublin 2 | Map | PDF Invite

In these challenging times how can we use collaborative forms of leadership, innovation, fundraising and community building to strengthen our entrepreneurial and change projects?

This workshop introduces:
  • The U-process, offering a set of principles and practices for collectively creating the future that wants to emerge; a breakthrough methodology for collaborative innovation and accessing deeper wisdom
READ MORE...
 

The Economics of Happiness

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happiness-film.jpgWednesday, 2nd February 2011 | 19:30 | €5 | Sugar Club, Lower Lesson Street, Dublin 2 

Cultivate, in association with FEASTA, Grow It Yourself, Transition Towns Ireland and Northern Ireland, Slow Food Ireland, Happenings, Green Works and the International Society for Ecology and Culture present...

A special Dublin screening of The Economics of Happiness. The film will be followed by a panel discussion with the director and special guests including economist Richard Douthwaite of FEASTA, journalist and founder of GIY Mick Kelly, educator Suzie Cahn from Transition Ireland and Northern Ireland and networker Sarah Fleming,  Slow Food International.  Davie Philip, the Community Resilience coordinator from Cultivate, will chair the discussion.

Information from each of the organisations involved (listed above) will be available and the evening will act as an informal social and networking opportunity for those active in building the local economy.

 

What is Second Republic?

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Second Republic is a movement of people who are organising to campaign for the establishment of a National Convention in Ireland. That convention, like one currently running in Iceland, will re-examine every facet of how we organise ourselves as a State.

The current crisis leaves no doubt that our State, as it is currently established, is unfit to properly manage our affairs.  A state that becomes as indebted as Ireland is clearly in need of reform. We want to take this moment and see it not as a time of despair but as an opportunity to rebuild.

Our campaign is one that seeks to put the question of Ireland’s future in the people’s hands. And you can join in too!

Setting the agenda for reform

Second Republic is about setting an agenda, not pushing a particular vision of Ireland. We want to place genuine political reform at the forefront of a national debate and see the People of Ireland decide the shape a reborn Ireland should take.

 

upstart.jpgUpStart is a non-profit arts collective (view an intro video)which aims to put creativity at the centre of public consciousness during the Irish General Election Campaign in 2011. We plan to do this by reinterpreting the spaces commonly used for displaying election campaign posters in Dublin City and are calling on all artists to submit work for this exhibition.

The objectives of UpStart are to encourage a debate on the role of the arts in this state. We hope to highlight the importance of creativity and ingenuity when society is in need of direction and solutions, and to emphasize the value of the arts to public life. We believe that the future development of the country requires a healthy cultivation of the Arts.

We are asking for submissions to this project from the full range of artistic disciplines. Our aim is to receive 500 submissions from writers and visual artists, photographers, painters and graphic designers. These works will be duplicated and 1000 pieces will be printed as election size posters and be erected throughout Dublin city. We are also accepting works from musicians and film makers which will be hosted and exhibited through our website which will be launched on the day of the electoral poster campaign.

UpStart comprises artists and writers from Ireland and abroad and are non-aligned to any political party. UpStart respects and follows Dublin City Council litter regulations and operates within the requirements of Irish law.

 

Green Works - Upskill for the Green Economy

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Free training for jobseekers | green-works.ieGreen Works

Interested?  Please fill-in an Expression of Interest Form Dublin Hub:  Cultivate, The Greenhouse, St Andrew St, Dublin 2 (map) 

Green Works offers courses at Cultivate, both in Dublin and the Eco Village in Cloughjordan, Tipperary, and at our partner hubs in Cork and Sligo (with other locations coming on line soon).  The training is aimed at educating and upskilling the workforce, preparing students for growing opportunities within Ireland’s green economy. Students will benefit from a wide variety of themed courses, FETAC certificates, workshops, work placements, lectures, networking and more.

 

Cultivate Members' Meetings

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Join us for our monthly meetings where we share ideas, watch films, set challenges, and discuss current issues all within the framework of living sustainably and understanding sustainability locally and globally. Our meetings have been running for over three years and bring the Cultivate community together for a bit of mutual appreciation . So do come along!  

Mark your calendars...  The future dates of members' meetings are: 20 December 2010 - 7pm | 24 Jan 2011 – 7pm | 21 Feb 2011 – 7pm | 28 March 2011 - 7pm | 18 April 2011 – 7pm | 30 May 2011 – 7pm | 20 June 2011 – 7pm

All meetings are at The Greenhouse, 17 St Andrew St, Dublin 2 (map)

 
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11 Jan 2011

CABE News UK

GreenSpace news
Full green space advocacy document released 
GreenSpace has published an extended version of its Blue Sky Green Space advocacy document, comprehensively highlighting the benefits of parks, drawing from a substantial evidence base.

The well-received executive summary of the document was presented to ministers last year on behalf of GreenLINK to keep green spaces on the political agenda. The paper outlines the many benefits that a diverse range of quality green spaces bring, covering health; communities; economic and environmental value. Blue Sky Green Space is intended to be a collaborative, fluid format - reacting appropriately to the latest research - and will be updated accordingly. More

GreenLINK brings together, at a national level, organisations that are active in the parks and green space sector. Participating organisations include charities and trusts, social enterprises and other non-governmental bodies. The next meeting will take place on 21 January. Please email Sarah Cox at sarahc@green-space.org.uk for more information. 

GreenSpace stepping up social media activity
The new year has signalled the launch of GreenSpace’s new social media action plan. Increased activity on Twitter will allow us to spread information and respond to enquiries as quickly as possible. This feed will be particularly useful for sharing daily news and events that haven’t made it into The Bench. To stay up-to-date with sector news, or to ask us a question, see www.twitter.com/GreenSpaceUK . 

The GreenSpace Community Network will also be looking to engage with the public through Facebook, and is set to unveil its page in the coming weeks. Membership to the Community Network is free to all community groups, with benefits including knowledge sharing and discounts on many GreenSpace offerings. More 

Also in 2011...
GreenSpace will be exhibiting at green and ethical lifestyle show UK Aware on 25-26 March 2011. Our magazine Green Places is a media sponsor of the event. The show is taking place during Climate Week, a national campaign week against climate change, which we are also supporting.

Not a professional but still interested in parks?
The Community Bench is a newsletter dedicated to members of the community who would like to keep up to date with the latest developments affecting their green space. The Community Bench provides updates on news, funding avenues and events, as well as profiling members of community groups across the country to help spread learning and good practise. Sign up here

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Sector news
CABE Space publishes guide to successful green space management
CABE Space has released a new document examining how the organisation and structuring of parks and green space services affects their performance.

'Managing green spaces: seven ingredients for success’ brings together evidence to assist green space managers, corporate decision-makers and advisors in deciding the future of services. It sets out seven ‘ingredients for success. and outlines the resources that green space managers can draw on to describe the critical services that green spaces provide to local communities. A summary of the research is published on the CABE website, and a full version is available here.

Following its loss of funding, CABE's online presence is now an archived version of the organisation's website as of 1 January 2011. Although the site will no longer be updated. the permanent archive, provided by the National Archive, will still be of great value to practitioners in the sector, particularly the technical advice section specifically for green space managers. More 

Parks across the UK receive Lottery cash boost
The Heritage Lottery Fund (HLF) and the Big Lottery Fund (BIG) have announced the latest round of confirmed funding for parks through their joint Parks for People funding programme. Wandle Park in Croydon receives £1.9 million to restore its original Victorian features and The Green in Allerdale, Cumbria has been allocated £1.2 million will partly go towards training for up to 80 new staff. 

HLF has also separately awarded £2.5 million to Aberdeen’s Duthie Park and £820,000 to Cwmdonkin Park in Swansea, while a further 11 parks have received first-round passes. A full list of parks and their planned spending areas are detailed on the HLF website, accompanied by a quote from GreenSpace General and Business Development Manager David Tibbatts praising the continued Lottery funding. More 

Royal approval for the role of parks
The Queen’s Christmas message focused on the value of play and exercise to the nation, particularly recognising the health benefits of such activities as the 2012 Olympics draw nearer. In her address to the nation, the Queen paid tribute to the sport played by those “in the parks of towns and cities and on village greens up and down the country.” These visits, she added, “play a part in providing a different perspective on life.” More 

2011 - International year of forests
The United Nations General Assembly has declared 2011 as the International Year of Forests to raise awareness on sustainable management, conservation and sustainable development of all types of forests. Events taking place throughout the year are designed to raise awareness and promote ‘forests for people’. More 

Parks services recognised in national awards night
The Association for Public Service Excellence (APSE) Performance Networks Awards 2010 were held in December. The awards celebrate the best performers from local councils in frontline public services and those services that have made the most improvement on performance.

Stockton-on-Tees Borough Council was awarded 'top performer' in the parks, open spaces and horticultural services category. 'Most improved performer' in the category was Dumfries and Galloway Council. Both winners were presented their awards by Kirsty Rhind, forum manager of GreenSpace North West, who sponsored the awards category.

APSE’s Performance Networks service hosts the UK’s largest voluntary data benchmarking group for local councils, which helps them to improve value for money and quality in local public services. More 

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Diary dates
For a full list of upcoming events in the sector, visit the GreenSpace sector events page.

20 January 2011
SUDS foundation course
Organiser: CIRIA
Location: London
Contact: www.ciria.org 
A one-day training programme to enable practitioners to efficiently plan, design, construct and manage SUDs schemes.

2 February 2011
Natural Connections: the role of green space in connecting people to their local environment
Organiser: Countryside Recreation Network 
Location: Sheffield
Contact: www.countrysiderecreation.org.uk 
A one-day conference exploring the changes in the concepts of 'natural' and 'outdoors', and what this means for the services that green spaces provide and how it is managed - as a component or urban and rural infrastructure.

10 February 2011
Inspecting Play Areas - cutting the cost
Organiser: London Play 
Location: London
Contact: www.londonplay.org.uk 
A morning seminar showing how significant savings can be made and systems improved by reducing paperwork and having a smarter approach to inspections.

14 February 2011
Green Flag demonstration day
Organiser: GreenSpace East Midlands 
Location: Shipley Country Park, Derbyshire
Contact: www.green-space.org.uk/eastmidlands 
A one-day event to learn about the scheme, its award categories and their criteria, site and assessments, mystery shopper, the scheme timetable and benefits of winning an award. The day will achieve this through presentations, examples, outdoor activities and a site visit.

22 February 2011
Enhancing sites for natural play
Organiser: Environmental Training Network 
Location: Birmingham
Contact: shop.btcv.org.uk 
A one-day course to explore the process of enhancing sites for children’s natural play in parks, country parks, heritage sites, school grounds, play areas and other open spaces. 

23 February 2011
Improving access to paths
Organiser: Paths for All 
Location: West Lothian
Contact: www.pathsforall.org.uk 
A one-day course providing essential information for improving access to paths for everyone in the countryside. Learn to evaluate your own path provision in order to make reasonable adjustments, improving accessibility to a wider range of users.

    


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11 Jan 2011

Artificial GardenGrass Spoiling the Chickens

The Lohmann Brown hens in the first Rondeel poultry house in Barneveld are faring well: courtesy of the artificial grass system of GardenGrass. The success of the initiative prompted the decision to install artificial grass in Rondeel’s second revolutionary poultry farm in Wintelre, in the province of Noord-Brabant (Netherlands).

 

GardenGrass artificial grass for poultry house

The Rondeel facility is a unique housing concept for laying hens. The concept is the culmination of extensive research undertaken at Wageningen University, which set out to explore the options for a sustainable future for laying hen husbandry. The first Rondeel facility was opened in the Dutch town of Barneveld in April 2010. Construction of the second Rondeel facility commenced in September.

In a nutshell, the concept consists of night quarters and day quarters. The night quarters provide for the hen’s primary needs: eating, sleeping, resting and laying eggs. The day quarters are designed to meet the hen’s natural needs such as scratching and dust bathing. The Rondeel facility is the ultimate example of economic and corporate social responsibility: respect for animal welfare, the environment and economic gains.

The role of artificial grass in the Rondeel facility

The aim of the initiators was to introduce a true-to-nature concept into the hens’ day quarters. In other words: to simulate the hens’ natural outdoor environment indoors. Not natural grass, which would have a limited life span, but artificial grass. GardenGrass was the only supplier willing to take up the challenge of fitting the entire Day Quarters out with artificial grass, allowing the hens to move around freely, scratch and peck at the ground.

Initial results are encouraging, suggesting that the intended beneficial effects have been established: healthy, vibrant hens producing a high egg yield. Those positive results provided much of the impetus for introducing the second facility so soon after the first. This Rondeel facility will also be equipped with the GardenGrass system. A sustainable solution for an equally sustainable concept.

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7 Jan 2011

NEWS - Price Yourself Back into the Market by John Stanley

The downturn in retail sales has resulted in many retailers around the world introducing a discount strategy to try and survive. This strategy is a relatively a short term measure and many retailers were hoping the downturn would be a short lived phenomena. The downturn, in many countries, has been longer than most experts predicted and the discount strategy has now completed its lifecycle. Purchasing at a discounted price has become a norm for many consumers and it is time to break the cycle for many businesses to develop.

To continue a discount retail strategy will result in more retail businesses closing their doors for good and as a result reduce the choice available to the consumer.

So where does the retailer go from here in the pricing game?

1]
  
% Sales

A number of ideas have come to light over the last few months that could help us rethink how we price products and get consumers to start buying again.

The January sales seem to be starting earlier and earlier. I was in Germany in mid December and they had already started in the clothing sector, even before the Christmas rush of shopping. What intrigued me was that it was obvious that a sale was taking place, but it was not obvious how big the sale offer was. Gone were the 50% off, 70% off signs that I discussed on my internet TV program Retail Globe Report in the past twelve months. These were replaced with a
  
“%” signs over products and on promotions. The consumer actually had to look at the individual price signs to gauge the discount. This meant that the retailer could alter the discount as they felt appropriate.

This was a common retail technique across the whole of retailing
  
and was not just the odd store that has taken on this practise. What I liked about the system was that it caught the consumers’ eye, encouraged them into the store and forced them to be more focused on their browse shopping. One store I went into cleverly placed the products. The new ,full priced products were displayed at the front of the store and the biggest discounted sale items were located to the rear of the store.

2] Decoy Pricing

This is a technique that has proved to work in the restaurant industry and I am sure will work for some other retailers. I came across it in a blog by Roger Dooley entitled “Neuro-Menus and Restaurant Psychology”

The principle is that you price an inferior product at a close price point to a genuine great quality product with the aim of boosting sales of the higher priced product. The two products need to be located near to each other to enable the consumer to price compare and they both need to be heavily signed. This system could work where you are offering a small and large version of the same product. Put the price up of the smaller product to make the larger product look more attractive to the consumer.

3] Romance the Sale

This is a technique used by the perfume industry, food retailers and plant sellers.  

It is a simple technique where you literally romance the product in the words you use to promote the product. If you are not sure how the system works, pick up a women’s magazine and look at the words used to promote products in the adverts. As I write this article I have a magazine next to me and the words in the adverts include:

“This season the rules are being rewritten with a trend ... ” what a great way to sell a new product, in this case it was lipstick.

“Feel, Imagine, Enjoy” to sell a perfume.

And

“Splash out on Timeless Treats”  to sell blouses.

How can you develop in-store romance promotions using emotional  selling?

4 ] Priceless Pricing

 Priceless Pricing is another example from the restaurant industry that I have seen used many times in my webinars on my Members Club. The research indicates that if you remove the “$” sign when pricing the average sale goes up. If restaurants price a meal at $14.55 it will sell less that if it was priced at 14.55.  The removal of the  $, £,  or  sign can make a big different to the bottom line.

Take a fresh look at your pricing strategy and consider how you can manipulate it to increase sales. Often the consumer will not notice. I worked with one client in the garden industry where we changed the price based on whether a plant was in flower or not. The consumer expects to pay more when the plant is in flower. Your job is not to disappoint them.

John Stanley is a retail business coach, speaker and author.  He has authored several successful marketing and retail books,  produces a monthly internet TV program Retail Globe Report on retail trends as well as monthly e-training for his Club Members on his website.  As a CSP John is considered one of the top ten percent of speakers in the world.   John Stanley helps retailers: Increase sales per square metre,  increase the average sale per customer, better manage stock, merchandise and display to maximise potential, market more effectively to convert lookers into buyers.  Visit www.johnstanley.com.au  to join his Members Club or for information on how he can help you grow your business or email linda@johnstanley.com.au

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5 Jan 2011

Colour your Life News Letter


January 2011
Happy New Year! 

Here we are again, the old year is just a memory and (hopefully) everyone is filled with optimism for 2011. Our mission for the New Year is truly to ‘Colour your Lives’! 

Resources

This means equipping retailers with the tools they need to get even better results in their planterias than they did in 2010. Go online at www.colour-your-life.co.uk to see the new suite of materials plus the full listof promotional themes for the coming year. Materials are available directly from the website, via the on-line poster service or to create directly from the special CD ROM (drop us a line if you need one and we’ll send it out). The flexibility is there so that whatever medium works best for you – you can choose it. For established users, you’ll notice some exciting innovations and improvements, including the possibility to scale your logo to whatever size suits you.

Communication

The digital newsletter has proved to be a fantastic success with more retailers reading and benefiting from it every month. 

Feedback suggests that it is a targeted and efficient way for people to access campaign stories and news – Do you know someone who would benefit from this newsletter ?
 
If you do, contact us on contact@colour-your-life.co.uk and we’ll add them to the list. Also look out for your hard-copy newsletter too. It’s full of good stories and campaign info and will be with you any day now.


January promo – Heavenly heathers

Taking Erica as our plant focus, materials for January highlight the winter beauty of Erica carnea and other winter flowering heaths and heathers, including. ‘Golden Starlet’ (white flowers and yellow to lime green foliage), ‘Myretoun Ruby’ (magenta-crimson flowers), or 'Nathalie' yields (red flowers and dark foliage). 

January is not too early to entice customers out into the planteria, as long as you have some seasonal stunners like this with which to tempt them. And it’s not just the plants that you should promote – the stories can be a great way to grab customers’ attention too. 

Great stories!

All heaths and heathers are an important pollen source for our beleaguered bee population – grow them and do your bit. Erica carnea also harbours a bit of a saucy secret... Let’s just say that it’s got the ‘power’ to see the plants flying through the tills!

So what's the secret?


Play your cards right and get loyalty from your customers!

A well marketed Loyalty or Reward scheme is a great way of engaging with your customers and get them returning to you time and time again!  A recent report by the Maximiles Group found that 60% of consumers believe a reward programme “strengthens their relationship with the brand”.  

Another survey carried out by Loyalty specialist ICLP found that Tesco and Boots topped the poll of retailers shoppers have the strongest relationship with. Both of these retail giants have loyalty schemes which are probably the most popular in the UK.  Stuart Evans, ICLP UK general manager says: “It is clear that customers want something in return for their loyalty. When UK shoppers feel the pinch of the VAT increase next year, this call will surely get louder and go out to more and more top UK brands."


So what can you do to keep your customers?


We don't like to blow our own trumpet....

So we let others do it for us!

Over the last few months we have heard from retailers who find our campaign an asset to their business; this month we hear from Louise Canfield. 

Louise is in charge of POS at a major independent garden centre in Hertfordshire.

 
What does Louise have to say?


 
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4 Jan 2011

Garden and Landscape Design Seminar

Garden and Landscape Design Seminar
When:
29 January 2011 
Where:
National Botanic Gardens - Dublin
Category:
Horticulture & Fresh Produce Events Ireland

Description

Inspired: What drives successful design?

Design is borne of many things; Ego, empathy , passion, skill, history, belief, knowledge, vision, bravery, economy and emotion all play their part in stimulating designers to solve problems, satisfy desires and overcome challenges. What drives and constitutes successful design is a somewhat more complex issue. While consensus may be reached on intent, function and aesthetics, the shifting sands of time alter perception, attitude and environment making it an essentially ephemeral agreement; And one which design professionals have debated for eons.

To frame a contemporary vision of what drives successful design, the Garden and Landscape Design Association (GLDA) have enlisted the genius of some of Europe’s most respect design professionals for a day of insight, opinion and debate.
 
Now in its 15th successful year, the GLDA design seminar, which is aptly entitled, Inspired:What drives successful design? Will take place on Saturday 29th of January at the National Botanic Gardens, Glasnevin. The speaker line-up for the eagerly awaited 2011 seminar features multi award-winning design professionals of national and international acclaim, including Tom Stuart-Smith, Róisín Heneghan of Heneghan Peng Architects, Hugh Ryan MGLDA and James Doyle of James Doyle Associates.

As the design calendar event of the year places are already being snapped up. To secure your place at this exciting event you are encouraged to book early. 

For tickets and further information contact the GLDA office on: 01 2940092, info@glda.ie or via www.glda.ie.

This event is proudly supported by Bord Bia, Ireland’s Food Board.

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4 Jan 2011

GLDA Ireland

Who are we?

The GLDA is an association of qualified and experienced garden designers and landscape architects who are also plant experts, which was formed in 1995 to set and maintain the highest professional standards in the field. The founders believed there was a need for a truly professional umbrella organisation, dedicated to the pursuit of excellence, and that such an Association would bring immense benefits and security to the public, the designers and the future of garden-making and landscaping in Ireland.

Before becoming a Full Member, each applicant is rigorously assessed by an external panel of professionals, made up of acknowledged experts from the design, horticultural, and academic sides of the profession.

Objectives
  • To set standards for garden and landscape design.
  • To raise public awareness of garden and landscape designers and the services they have to offer.
  • To liaise with relevant organisations in order to provide comprehensive education and ongoing training for members.
  • To facilitate the exchange of information between members, suppliers and the public.

What The GLDA Does

The faith of those early members was not misplaced. Within a few short years the GLDA has grown to become a dynamic force for good, which is now at the forefront of the revolution in Irish gardening. Through its ongoing training opportunities in drawing and surveying, its practical workshops and field trips, its intelligence gathering network, and most publicly, its highly acclaimed annual international design seminar, the GLDA disseminates new information on methods, techniques and current best practice in landscape design and horticulture, and has created a new demand for improved quality and increased availability of a much wider and more interesting selection of plants.

GLDA Council:
David Shortall - Chairman
Jane McCorkell - Treasurer
Sheena Vernon - Compass Editor
Gary Foran - Hon Secretary
Brian O'Hara
Peter Fitzpatrick (new)
Colm Doyle (new)
Tim Austen (new)

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4 Jan 2011

UK Bee Scientists to Force Killer Mites to Self Destruct

Scientists may be able to halt global honey bee losses by forcing the deadly Varroa mite, lethal in the freezing weather, to self destruct.

The blood-sucking Varroa is the biggest killer of honey bees world-wide, having developed resistance to beekeepers’ medication. It is particularly destructive in winter as depleted colonies do not have enough bees huddling together to keep warm.

Now researchers from the Government’s National Bee Unit and Aberdeen University have worked out how to ‘silence’ natural functions in the mites’ genes to make them self destruct.

Bee and varroa mite

Dr. Alan Bowman from the University of Aberdeen said:

“Introducing harmless genetic material encourages the mites’ own immune response to prevent their genes from expressing natural functions. This could make them self destruct. 

“The beauty of this approach is that it is really specific and targets the mites without harming the bees or, indeed, any other animal.”

Dr Giles Budge from National Bee Unit, part of the Food and Environment Research Agency (Fera), said:

“This cutting edge treatment is environmentally-friendly and poses no threat to the bees. With appropriate support from industry and a rigorous approval process, chemical-free medicines could be available in five to ten years.”

Environment Minister Lord Henley said:

“Bees are essential to putting food on our table and worth £200m to Britain every year through pollinating our crops. This excellent work by UK scientists will keep our hives healthy and bees buzzing.”

The process uses the Nobel Prize-winning theory ‘RNA interference’, which controls the flow of genetic information. So far the ‘silencing’ has worked with a neutral Varroa gene, which has no significant effect on the mite. Scientists now need to target a gene with the specific characteristics that are perfect to force the Varroa to self destruct.

Tests by other scientists have shown the treatment can be added to hives in bee feed. The bees move it into food for their young, where the Varroa hides.

Varroa facts

  • The Varroa mite, like a brown crab, is the biggest global killer of honey bees.
  • It originally attacked the Asian honeybee but jumped to the European honeybee, which has a poor natural defence.
  • The mite injects viruses, suppresses the bees’ immune system and feeds on blood.
  • Beekeepers use chemical controls but can never eradicate it and over the past decade the Varroa developed resistance to some medication.
  • If untreated, or given inappropriate chemicals, it can take just 1,000 mites to kill a colony of 50,000 bees.
  • Honey bees are worth £200m to the UK economy a year through pollinating crops
  • The Varroa mite entered the UK in 1992.
  • Honey bee populations have dropped by 23 per cent since 1992, potentially costing the economy millions of pounds.
  • In 1992 there were 23,767 beekeepers and 151,924 colonies. In 2010 there have been 21,000 beekeepers, and 116,500 colonies.
  • In summer an average colony has 30,000 to 50,000 honey bees.
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4 Jan 2011

Happy 10th Birthday to Donegan Landscaping

Peter Looks Back on his First 10 years!


On January 3rd 2001 I borrowed the tools for my first job and began creating my first garden under the name of Peter Donegan Landscaping Ltd.

I had just returned from Scotland and had rented the front room of the house from were I slept and worked. I was still, by 2 or 3 months, 24 years of age. Not the prettiest start, maybe, but I had to start somewhere….

A friend designed a logo and made me one t-shirt and one fleece jacket. Some headed paper and business cards were made. At the time I borrowed a friends fax line number so ‘I looked more professional’. I also used my folks home address. I bought a second hand computer [that couldn't work the internet] and printer for IR£80 and I was, put in extremely simple terms, in business.

 

I don’t have many images from that or the early years. Digital cameras weren’t out then. I did find this promo flyer that was done in that year and this image from January 2004 is the earliest I know of not on a photo negative.

 

I was trying to think of some firsts/ milestones for this post… 10 years is a long time. These are the few that immediately come to mind….

  • My first garden was created for Mary Stephenson in Howth Co. Dublin. Mary recently helped me organiseThe garden Groups trip to Irelands Eye.
  • The first award I was nominated for was the best new business award in 2001 by The Fingal Chamber of Commerce.
  • The first article printed about Peter Donegan Landscaping Ltd was in March 2004 in the Irish Entrepreneur Magazine entitled ‘Getting Dirty’. It hangs in my bathroom to this day.
  • October 23rd 2004 my first article for The Farmers Journal was published were I continued to write regularly for about 4 years.

But then there’s also some nice reading that tells the story well on the home and about pages.

These words that I have used for many years probably summise what I want to say quite well. Here’s to another 10 years. Thank you.

Whilst I flicked through my diary and realised just how much I actually had done… it should be noted that none of this would make any sense without someone to share the stories, the laughter and equally the tears with. I am forever greatful to the so many great friends and people I have met along this years road. From my heart, thank you.

Did I enjoy it? Every second. Don’t get me wrong… no road is an easy an easy one especially when I work in an industry that is so weather dependant and I am self employed. That is not a complaint…. more an additional reason to appreciate the people who stand tall by my side when times are a little tougher. You were there too when we laugh our socks off.

Go raibh míle maith agaibh. Thank you again, everyone, for everything.

Peter

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4 Jan 2011

Collaborative Entrepreneurship and Innovation

A Weekend Workshop for Change Makers

ep-flyers.jpg

Saturday & Sunday 22nd - 23rd January 2011 | 09.30 - 17.00 | €175 / Early Bird €150 ends 14th Jan Book Online Here | The Greenhouse, 17 St Andrew St, Dublin 2 | Map | PDF Invite

In these challenging times how can we use collaborative forms of leadership, innovation, fundraising and community building to strengthen our entrepreneurial and change projects?

This workshop introduces:

  • The U-process, offering a set of principles and practices for collectively creating the future that wants to emerge; a breakthrough methodology for collaborative innovation and accessing deeper wisdom
  • How to best use social networking to create business possibilities and to stimulate inspired actions
  • Crowd Funding: Rethinking the way we finance our projects and initiatives, beyond bank loans, through collaborative efforts that make full use of the internet and new social media tools
  • Community Enterprise models that are more than just individuals pursuing their own interests
  • Green Entrepreneurship with a focus on upskilling the workforce for the growing opportunities within Ireland’s Green Economy 

This workshop is highly interactive and features short presentations from leading practitioners. Our learning will grow out of everyone’s contributions and presence. We will
support each other as co-learners. We will learn by observation, through stories from experienced practitioners, through reflecting on our own experience and practice, using interactive processes to build a safe and inspiring learning environment. We invite you to a collective inquiry.

Biographies of Facilitators

Simone Poutnik is a social entrepreneur, designer and facilitator of
collaborative innovation processes. She initiated and co-founded the Hub
Brussels - an inspiring space for people with ideas for a better world and
Natural Innovation, where she works with diverse groups of people from
government, business, non-profit and art organisations on experiential
learning and collaborative innovation for resilient futures.
www.natural-innovation.net

Hendrik Tiesinga designs and facilitates collaborative learning
and innovation processes in the field of sustainability in business and
social innovation. He is a co-founder of Natural Innovation and the Finance
Innovation Lab, a multi-stakeholder collaboration for sustainable
innovation in the financial sector in the UK. His other projects range from
collaborative space design to multi-stakeholder labs on metropolitan
agriculture.
www.natural-innovation.net

Chris Chapman is an experienced facilitator and host who specialises
in creating safe spaces to support deep and transformational work.
He is fascinated with how we blend individual, collective and global agendas
and how we can support the development of leaders fit for the times
we are in.
www.changeexploratory.com

Davie Philip is the Communications Manager at the Green Works
Tipperary Hub and runs the Community Resilience programme at Cultivate.
He lives in the Ecovillage in Cloughjordan and is currently the coordinator
for the Transition Network in Ireland and sits on the board of
Sustainable Energy Authority of Ireland.
www.green-works.ie | www.cultivate.ie

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4 Jan 2011

‘Your Business, Your Bank’ guide launched

A new 17-page guide designed to help small businesses develop better relationships with banks and access credit has been launched.

‘Your Business, Your Bank’  was prepared by the Credit Supply Clearing Group and offers advice for businesses, focusing on relationship-building, ensuring confidence and accessing credit.

Enterprise Minister Batt O’Keeffe welcomed the launch and said…

The guide outlines various funding options open to businesses, provides an insight into what banks are looking for when examining credit applications, imparts information on credit pricing, and reveals practical tips on how to package credit applications

The guide takes into account the significant changes in the economic climate and credit requirements.

Minister O’Keeffe continued…

Before 2008, most credit applications were for loans for new capital investments but the severe economic downturn has brought about a dramatic shift in that trend.

This guide is timely in setting out the funding options for small businesses, outlining how they can access the kind of credit they need, and drawing together multiple stakeholders across Government and the enterprise community towards the common cause of recovery in the domestic economy,

The Credit Supply Clearing Group was setup by the Government in May last year.

The guide will compliment a new standard credit application form created by the Credit Review Office, designed to provide banks with all the information required to assess an credit application.

The following link is to a PDF file   The full guide can be viewed here 200kb pdf

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21 Dec 2010

ITB Horticulture Students Available for Work Experience in 2011

As part of the four year programme, they have 2 groups of students going out on placement; 1st years and 2nd years, both are free to start placement immediately following the exams in May (date for 2011 – Thursday 26th May). All placements must be approved by ITB before the student commences any work placement.

 

1st years
 must complete a period of no less than 4 weeks which can be extended until the student is due back to college in Sept.

 

2nd years
 must complete a period of no less than 16 weeks, and again this can be extended until the student is due back to college. Obviously extensions of working periods are in agreement with the student and employer.

They have no requirement that a student needs to be paid during their placement; but we would obviously hope that a student would be offered ‘something’ for their work. Terms should agreed between the student and the employer once the placement is approved by ITB.

 

Considerations for employer:

 

Students are not free labour, they are joining the company to learn, therefore must be supervised by a qualified and experienced horticulturist. The employer benefits by having a part qualified enthusiastic individual as part of their team!

 

There is a small amount of paperwork to be completed by a supervisor and they must make themselves and their student available for visits by the college placement officer, and in the case of second years  students’ their performance is evaluated and marks awarded by a placement supervisor, a task that requires an amount consideration and time.

Contact: michael.hagan@itb.ie

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21 Dec 2010

TCD Botanical Society Event

The talk will be held on Thursday December 16th in the Botany Lecture Theatre, Botany Building, Trinity College Dublin from 7pm – 8pmHere’s a link to the Facebook event page.

“Carey has a point to make and, with the help of maps, old paintings, and much time digging around in libraries both here and in England, he argues his case as tenaciously as a woodland Richard Dawkins. In a nutshell, he doesn’t swallow the old ideological chestnut which insists that Ireland was always completely covered in forests until our nasty English neighbours came in and cut it all down. “I wanted to find out how much woodland was actually there,” he says. “It has been grossly overstated because of the way we’ve been taught history, and because the experts disagree big-time on it”

It promises to be a great talk!!

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21 Dec 2010

A Brief History of the Trinity College Botanic Garden

Trinity College initiated a physic garden on the main College campus in 1687 to provide plant material to support the teaching of medicine. By 1773 this garden had become derelict, and was partly used to dump offal from the Anatomy Department! There was a short-lived attempt to establish a garden in Harolds Cross to the south west of the campus, but by 1806 the College Physic garden was finally abandoned and a Botanic Garden established in an area of land leased in Ballsbridge. Over the next one hundred years this garden developed considerably, and held an important and varied collection of plants. Notable curators of this Garden include J. T. Mackay, credited with producing the first flora of Ireland, and F. W. Burbidge, who was well known for his exploration of the Kinabalu region of what is now Sabah and for his work on collection and hybridisation of Narcissus.

The Garden celebrated the tercentenary of the College in 1892 with the presentation of a massive specimen of the tree fern Todea barbara, a gift from the Royal Botanic Garden Melbourne. A cutting of this plant still thrives in the present Garden. The position of Curator was abandoned after the death of Burbidge, and as a result the Gardens ceased to develop. This was partly redressed with the appointment of an assistant curator in 1950. In 1965 a plan was put before the College Board to relocate the Gardens at Trinity Hall, an accommodation complex in Dartry. This move was approved, giving the Gardens better long-term security as the Trinity Hall site is free hold. The move was completed over 1966 and 1967; two modern hotel complexes now stand on the former Ballsbridge Garden. Many important plant specimens were transferred to Dartry, including a 25 foot tall Ginkgo and various cycads.

Since the move to Dartry, the development of a new botanic garden has proceeded steadily. An important development was the establishment of a position of Administrator in 1981 (now Curator/Administrator). Over the past ten years the gardens has developed an international reputation for plant conservation work, and supports a diversity of research projects ranging from low temperature tolerance to the effects of elevated carbon dioxide on growth of grasses. The Garden celebrated the College quatercentenary with the gift of another tree fern from Australia; this time the Royal Botanic Garden Sydney presented a fine specimen of Cyathea australis.

A more detailed history may be found in The Story of the Botanic Gardens of Trinity College 1687 to 1987 by Peter Wyse Jackson, published privately in 1987. An edited version was published as The Botanic Garden of Trinity College Dublin 1687 to 1987 in the Botanical Journal of the Linnean Society (1987), vol 95 pp 301-311.

Curators Date Appointed James Townsend Mackay 1802 John Bain 1862 Michael Dowd 1875 Frederick Moore 1877 Frederick W. Burbidge 1879 S.G. Wild 1905 R. Byrne 1949 D. McKennedy 1960 Peter S. Wyse Jackson 1981** Stephen Waldren 1990 ** Post re-established as Garden Administrator in 1981 (Curator/Administrator from 1994)Directors Date Appointed Henry H. Dixon 1905 David A. Webb 1950 William A. Watts 1966* David H.S. Richardson 1980 David W. Jeffrey 1992 John A.N. Parnell 2002 Mike B. Jones 2005 * During some of the period up to 1980, D.W. Jeffrey was appointed Acting-Director

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21 Dec 2010

Agri Aware's Incredible Edibles Wins the Bull!

The 2010 Agricultural Journalism Awards 

The 2010 Agricultural Journalism Awards were presented by the Minister for Agriculture, Fisheries & Food, Mr.Brendan Smith TD, at an awards ceremony in AIB Ballsbridge, Dublin.
Organised by the Guild of Agricultural Journalists of Ireland, in association with AIB, the awards are presented every two years for work of outstanding merit in six different categories with an Overall Winner being chosen from the six category winners. All the entries are judged by an independent panel of judges.
This year the Overall Winner was Agri Aware for its “Incredible Edibles” campaign that targeted primary school children around the country with the objective of increasing the consumption of fruit and vegetables, promoting a balanced diet, and highlighting the role of the farmer in producing quality safe food. 
In 2010, 79% or 2,635 primary schools participated in the programme, and each school received a free growing pack which has everything they need to grow potatoes, strawberries, lettuce, carrots and spinach.


CATEGORY SHORTLISTS AND WINNERS
NATIONAL PRINT
GMO Series, Stephen Cadogan, Farm Examiner 
Money Mentor, Peter Young, Country Living, Irish Farmers Journal 
Family Ties – The Meehans, Maria Moynihan, Country Living, Irish Farmers Journal 
Glanbia Demerger Analysis, Pat O’Keeffe and Liam O’Neill, Irish Farmers Journal


WINNER - GLANBIA DEMERGER ANALYSIS by Pat O’Keeffe and Liam O’Neill


NATIONAL BROADCAST
Tractor Theft, Darragh McCullough, Ear to the Ground (RTE 1) 
Opera Farmer, Helen Carroll, Ear to the Ground (RTE 1) 
Higher Ground, Peter Young & Paul McCarthy, Good Company Productions for RTE 
Flooding, Damien O’Reilly, Countrywide (RTE Radio One)


WINNER - HIGHER GROUND by Peter Young & Paul McCarthy


LOCAL MEDIA

What’s Best for Glanbia Farmer-Suppliers? Sean Keane, Kilkenny People 
Flanders Fields War Harvest, Rodney Magowan, Farm Week 
WHY? Double Misery as John’s Herd is Wiped Out Again! Chris McCullough, Farm Week

 

WINNER - WHY? by Chris McCullough


TECHNICAL COMMUNICATIONS

Agricultural Land Price Survey, Shirley Busteed, Irish Farmers Journal 
Herd Health – Getting to Grips Will Save Money, Riona Sayers, Today’s Farm - Teagasc 
CASH COWS – Milking More Money from Grass, Jack Kennedy, Irish Farmers Journal (DVD)

 

WINNER - LAND PRICE SURVEY by Shirley Busteed


TARGETED COMMUNICATIONS
Standing Their Ground – Farm Women Pension Rights Campaign, Irish Farmers Association 
Incredible Edibles – Schools Growing Vegetables Campaign, Agri Aware


WINNER - INCREDIBLE EDIBLES by Agri Aware


PHOTOGRAPHIC
Here’s Looking At You Kid! (Glanbia SGM), Fergal O’Gorman, Freelance 
The Long Acre, Belmullet, Pat O’Keeffe, Irish Farmers Journal 
Combine Harvesters, Duleek, Chris McCullough, Farm Week
WINNER - COMBINE HARVESTERS by Chris McCullough, Farm Week


OVERALL AWARD 2010 – “THE BULL” TROPHY - INCREDIBLE EDIBLES, Agri Aware


JUDGING PANEL
The members of the judging panel were Conor Brady, Chairman, (former Editor, Irish Times), Frances Ruane (ESRI), Jimmy Brett (Brett Bros.), John Gilliland (former President, UFU), Prof. Paddy Wall (UCD), and Colm Cronin (PR Consultant).


SPECIAL AWARD

A special award for “Communications with the Rural Community” was presented by AIB to veteran journalist, Ray Ryan, who recently retired from the Irish Examiner, for his unique contribution to communications with the farming and rural sectors in Ireland over the last 48 years. Ray spent 10 years with The Kerryman and 38 years with the Cork/Irish Examiner, the last 13 years as Agricultural Correspondent. 

     

Regards
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21 Dec 2010

Horticulture Hot Seat? Martin Ferris TD Sinn Fein Policy.

Agriculture & Rural Regeneration

There is a pressing need to formulate a strategy on farming and the wider issue of rural development. Such a strategy needs to be built up and developed by the communities directly affected by rural under-development. We believe that its core objective should be to break the cumulative cycle that starts with population decline, leading to a reduced demand for services, which leads to fewer employment opportunities and ultimately migration out of rural areas.

Throughout Ireland there are communities fighting their way out of this cycle with little or no aid from central government. These communities have often formed their own new co-operatives, local currency networks, social enterprise and development projects. They have started organic farming projects, agri-tourism initiatives and other diversified agricultural businesses.

These communities need proper funding and resources from central government. They need local government structures that can adapt to their needs.

Sinn Féin believes that the core objectives of any rural development programme should be:

  • Creating a co-ordinated programme that links agriculture, enterprise, environment, culture, health and education and social services strategies into a comprehensive integrated rural development project;
  • Keeping the maximum number of people on the land and preserving the social fabric of rural life;
  • Creating the conditions where rural communities themselves can rebuild their local economies;
  • Ensuring that everyone has a dignified standard of living, access to proper education, housing and health resources.

Sinn Féin also proposes:

Real reform of the CAP

Its original objectives were to maintain the maximum amount of farmers on the land while ensuring a proper standard of living for farmers and fair prices to consumers. This has not been delivered. The CAP funding mechanisms must be changed to help small farmers.

A funding initiative to promote organic farming in Ireland

Organic farming becomes commercially viable on a much smaller acreage than current farming. Such a programme will promote rural repopulation and could be vital element in breaking the current cycle of rural under-development.

Support for other projects

Other projects such as encouraging co-operative agricultural projects and broadleaf forestry projects should be vigorously promoted and supported.

Matching funds for rural enterprise projects

The bulk of funding for economic development currently goes to foreign export-orientated companies. Sinn Féin believes there should be equity in the allocation of funding for enterprise projects. Funding for indigenous enterprise projects have been cut in recent years.

Ending discrimination against local enterprise projects

There is also another level of discrimination in domestic funding mechanisms. Enterprise Ireland, the agency responsible for developing indigenous business, currently favours aiding businesses with export potential, overlooking the community and social enterprise sector. Sinn Féin believes that this form of economic discrimination should end.

An increase in Leader funds

The success of rural development projects under the EU Leader Programme is well recognised. However, such community-orientated funds only account for 7 per cent of the funding coming into the island over the next seven years. Sinn Féin believes that Leader funds are a vital part of any rural regeneration programme and should be the substantial part of EU funding flowing to rural areas.

A national conference

The crisis in rural Ireland is one that must be acted on now. Central government in Ireland should be prevailed upon to hold a national conference that could formulate a strategy to promote rural development in Ireland. Such a conference would have to be organised on a bottom-up participatory basis and not be solely representative of the vested interests that dominate agri-business and rural policies today.

The North-South Ministerial Conference (NSMC) has a role to play in organising this initiative. There is a pressing need for the formulation of policies on branding an all-Ireland national beef and dairy herd as well as making Ireland a centre for organic food within the EU.

These steps should be the beginning of a wider process of developing an all-Ireland strategy on agriculture.

EU funds

The EU must recognise the island as one economic unit when it comes to the allocation of EU funds and the application of policy. A crucial aspect of this would have to be a recognition of the need to recognise, through funding and policy formulation, the special needs of the Border regions to have their agricultural economies fully integrated.

EU programmes such as Leader should be administered immediately on an all-Ireland basis.

Organic food and the GM issue

There is a clear need for an integrated approach to organic farming throughout the island.

The island as a whole should be declared a GM-free zone. Not only would this be a major boost for the quality of food products being sold to Irish consumers but it would also help hugely the marketing of Irish food produce internationally. Again the NSMC has a clear role to play here.

Farmers markets and the co-operative principle

Planning law should include the need for farmers’ markets in new retail developments. Specific funding should be allocated to set up and fund such markets which must be run on the co-operative principle by the local communities in which those markets are sited.

Bringing quality back into Irish farming

There is a need to bring quality back into the Irish farm sector right from the decisions being made by the individual farmers, the food processors and abattoirs right down to the supermarkets and exporters.

We need an island wide code of principles for farm practices and commercial food processing. BSE and other diseases have been created not by chance but by the commercialisation of farming.

Sinn Féin Oireachtas Report on Future of Farming and Fishing in the West PDF documents

I am delighted to be able to present this report to the Committee. It is the fruit of much work in consultation with a wide range of people involved in the farming and fishing sector. As such it represents an accurate picture of both the current state of the rural…Read more

“Awakening the West - Overcoming Social and Economic Inequality” PDF documents

Download a PDF of Sinn Féin's “Awakening the West - Overcoming Social and Economic Inequality”. Read more

HorticultureTrends
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21 Dec 2010

Who's Next In the Horticulture Hot Seat? Martin Ferris TD

Martin Ferris TD

Martin Ferris TD profile pictureMartin Ferris TD Phone: (01) 6184248
Email: martin.ferris@oireachtas.ie

Martin Ferris is Sinn Féín TD for Kerry North and party spokesperson on Agriculture and Rural Development, Environment and Local Government and Communications Energy & Natural Resources. He has been outspoken in highlighting the need for a co-ordinated strategy to re-build rural communities which have become depopulated over the last decade due to a lack of government strategy and the ongoing withdrawl of essential services.

He was elected to Kerry County Council and Tralee UDC in 1999 and to Leinster House for the constituency of Kerry North in 2002 and again in 2007. As the party's EU candidate for Munster in 1999 he received almost 30,000 votes. He is playing a key role in the development of the party across the country.

Martin was part of the Sinn Féin negotiating team and participates in party delegations which meet with the Irish and British governments. He has travelled extensively in support of the peace process.

Martin Ferris is married with six children. He has been an active republican since 1970 and was jailed for his political beliefs in the 1980s.

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21 Dec 2010

Horticulture Hot Seat - Sean Sherlock TD

Below are a number of links to questions asked by Sean Sherlock along with other policy material.

Agri-Food sector
As Spokesperson, we have drafted a Discussion Paper on the future of the Agri-Food sector
BUDGET 2011 - A BREAKDOWN FOR THE FARMING COMMUNITY

No Change in Payment Level for Main Agriculture Schemes

The key schemes in relation to agriculture have seen no reduction in their rates. This means that for 2011, farmers participating in the Disadvantaged Area Scheme, REPS 4, AEOS and the Suckler Cow Welfare Scheme will receive the same rate of payments as 2010. While this may be taken as a positive, it should be noted that payment rates under these schemes have seen substantial cuts already and farmers are getting lower rates than they did in 2008.

NUMBER OF SFP STILL AWAITING APPROVAL 2010
To ask the Minister for Agriculture, Fisheries and Food the number of single farm payment applications for 2010 still awaiting approval; and if he will make a statement on the matter
HARVEST 2020 IMPLEMENTATION
To ask the Minister for Agriculture, Fisheries and Food the recommendations from the food harvest 2010 report that will be prioritised for implementation in 2011; and if he will make a statement on the matter
AQUACULTURE LICENSES
To ask the Minister for Agriculture, Fisheries and Food the number of outstanding applications for aquaculture licences; and if he will make a statement on the matter
STRATEGIES FOR EXPANSION OF AGRICULTURE
To ask the Minister for Agriculture, Fisheries and Food the strategies he has in place to encourage the expansion of agriculture between now and 2020; and if he will make a statement on the matter
FARM ASSIST FIGURES

To ask the Minister for Social Protection if he will provide a breakdown per county of the number of farming families in receipt of farm assist for the years 2008, 2009 and to date in 2010; and if he will make a statement on the matter.

IMPORTED BEEF & LAMB FIGURES
To ask the Minister for Agriculture, Fisheries and Food the quantity of beef and lamb imported in 2009 and to date in 2010; and if he will make a statement on the matter
COMMON AGRICULTURAL POLICY
To ask the Minister for Agriculture, Fisheries and Food the response and submissions he will make to the European Commission following the recently published discussion document on Common Agricultural Policy reform from the Commission entitled ‘The CAP towards 2020: Meeting the food, natural resources and territorial challenges of the future; his response to the report and when he expects to communicate his proposals to the EU Commission; and if he will make a statement on the matter
BEEF CARCASSES CLASSIFICATION

To ask the Minister for Agriculture, Fisheries and Food the measures he has taken to improve farmer confidence in the beef carcase classification system; his views on whether these machines are being operated correctly at all times; the deficiencies that have been found by his inspectors in the past; and if he will make a statement on the matter

COST OF VETERINARY MEDICINES
To ask the Minister for Agriculture, Fisheries and Food the measures he is taking to reduce the cost of veterinary medicines which are considerably more expensive than in Northern Ireland; and if he will make a statement on the matter
NITRATES WORKING GROUP

To ask the Minister for Agriculture, Fisheries and Food his plans to establish a nitrates working group with Teagasc to identify solutions for the pigs and poultry sectors once the present arrangement changes in 2013; and if he will make a statement on the matter

DAIRY HYGIENE SCHEME
To ask the Minister for Agriculture, Fisheries and Food when the dairy hygiene scheme will be introduced; and if he will make a statement on the matter
GRANT AID UNDER REPS TO ORGANIC FARMERS
To ask the Minister for Agriculture, Fisheries and Food the number of applications pending for grant aid under the REP scheme to organic farmers; and if he will make a statement on the matter

     

News . Advertising . Sales . Marketing . Business Development & Support. 
Expertise, Practical Know-how, Passion for the Horticulture Fresh Produce & Lifestyle Sectors...

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21 Dec 2010

Who's Next In the Horticulture Hot Seat? Sean Sherlock

Following on the 'Horticulture Hot Seat Series' we look at the background of opposition spokespersons on Agri/Hort. It is now that our sector should be contacting and questioning any of these potential candidates in order to influence policy. Highlight the sector problems now. Call him! Also check out the last profile on Andrew Doyle Fine Gael. Next in line is Martin Ferris of Sinn Fein. These are extraordinary times so you never know!

Sean Sherlock TD Labour - Biography.

Constituency:

Cork East

Euro Electoral Region:
Ireland South

Electoral Status:
Sean is currently a sitting TD for Cork East .

Address:
Davis Lane
Mallow
Co. Cork

Tel:
Phone: 022 53523
Fax: 022 57761
087-7402057

Email:
sean.sherlock@oir.ie

Website:
http://seansherlock.ie

Political Career:

  • Elected to the Dail, May 2007
  • First Co-opted to Mallow Town Council and Cork County Council in September 2003.
  • Elected to MTC and CCC June 2004.
  • 2004 Mayor of Mallow Town Council.

Occupation:

  • Full Time Public Representative

Memberships:

  • Blackwater Kayaking Club
  • Mallow Rugby Club
  • County Cork VEC
  • Mountaineering Club of Ireland

Other Interests:

  • Former Assistant to Proinsias De Rossa MEP

Birth Details:

  • 6/12/1972

Education:

  • Patrician Academy Mallow
  • College of Commerce, Cork
  • UCG, BA Economic and Politics
     


Regards
News . Advertising . Sales . Marketing . Business Development & Support. 
Expertise, Practical Know-how, Passion for the Horticulture Fresh Produce & Lifestyle Sectors...

Address: Suite 5,  64 Dame Street . Dublin 2 . Ireland . Location: Map & Directions
    
Mobile: 353 (0)87.9212044  

Email: jblair@hortitrends.com     

14 Dec 2010

Horticulture Hot Seat CV: Andrew Doyle

Andrew Doyle TD
Agriculture Fisheries & Food

Personal Details

Home Address:
2a, The Lower Mall, Wicklow Town, Wicklow

Leinster House:
Tel: 01 6183611Fax: 01 6184560

Constituency Office Address:
2a, The Lower Mall, Wicklow Town, Wicklow
Tel: 0404-66622, Fax: 0404-66670

Internet:
http://www.andrewdoyle.ie/

E-mail:
andrew.doyle@finegael.ie

Andrew Doyle TD is a Fine Gael General Election candidate for Wicklow.

Andrew was elected to the 30th Dail in May, 2007. He was appointed Spokesperson on Agriculture, Fisheries & Food, July, 2010. 

He was previously Deputy Spokesperson on Agriculture with special responsibility for Food and Horticulture.

After representing East Wicklow on Wicklow County Council since 1999, serving Chairman of the Council in 2005/2006, he was elected to represent Wicklow and East Carlow running on a Team Wicklow campaign with Billy Timmins T.D.

Since he has been elected, Andrew Doyle has been working for Wicklow /East Carlow people on many issues and on problems that effect people all over Ireland. Some of these are:

  • Commuter transport services for Wicklow –N11, trains and buses
  • Special needs children and their education
  • Community based policing and services especially community care 
  • Energy efficiency and microgeneration of electricity
  • Delivery of Best Practice in St.Columcille’s Hospital and a 24 hour A and E service
  • Sheep farming sector development support
  • Development of local food production and processing with traceability for all sectors
  • Campaign for Irish produced food to be labelled clearly
  • Fair trade in grocery retail for the suppliers, buyers and consumers
  • Supports Public Infrastructure Bond for broadband, public infrastructure, education, research and development, public transport
  • New Budgetary procedures for Departments including bidding, and finance following the patient as in new Fair Care Health proposals from Fine Gael
Visit links to recent Fine Gael Policy Documents on
  • Health -Fair Care
  • Third Level Education
  • Local Government Reform
  • New Era –Economic Stimulus Package
  • Public Service Reform
And more.

Andrew Doyle said “These policies clearly demonstrate that Fine Gael is awake to the problems this country faces. We represent the people who have the vision the willingness and the community spirit to drive Ireland back to stability and sustainable prosperity. When this is achieved, we will ensure that greed and self interest are never allowed to destroy the labours of generation”.

    


14 Dec 2010

Who's Next in the Horticulture Hot Seat? Andrew Doyle TD?

In the lead up to the next general election we will be looking at the background to potential candidates for the Agriculture/Horticulture Hot seat.

Here are some recent press statements and responses from Andrew Doyle TD Fine Gael Spokeperson  for Agriculture, Fisheries & Food.


Supermarket €500k demand from Irish food suppliers shows Govt should accept FG Fair Trade Laws – Doyle


Supermarket €500k demand from Irish food suppliers shows Govt should accept FG Fair Trade Laws – Doyle

Further confirmation today that retailers are demanding sums of hello money of up to €500,000 from Irish suppliers is a clear signal that Fine Gael’s Fair Trade Bill should be accepted by Government and implemented without further delay, according to the party’s Spokesperson on Food & Horticulture, Andrew Doyle TD.

“The contention of three suppliers that they are paying six figure sums to have their products stocked on supermarket shelves backs up many anonymous reports that Fine Gael has received from anxious suppliers in recent months about unfair trading practices in the retail sector.

Fine Gael’s Fair Trade Bill, published last August, not only outlaws illegal practices such as hello money but also provides for the disclosure of supermarket profits and a transparent statement of supply clearly showing agreements between suppliers and retailers.

“The Government has dragged its feet on this issue and has failed to date to introduce the code of conduct or establish the ombudsman promised to regulate the sector.

“There are 200,000 jobs dependent on tackling this issue and making sure producers have access to a fair trading environment. Ministers for Agriculture, Fisheries and Food and Enterprise Trade and Employment need to take it seriously and put party politics aside to accept the Fine Gael proposals.”
________________________________________________________________________________________________________________________________

Irish grown food supplies in jeopardy from supermarket price war, FG survey shows – Doyle


Irish grown food supplies in jeopardy from supermarket price war, FG survey shows – Doyle

Fine Gael Food & Horticulture Spokesperson, Andrew Doyle TD, today (Thursday) released the results of a survey (available by clicking here) responded to by 30 Irish food growers showing suppliers are being squeezed to breaking point by supermarkets while consumers are still being ripped off by massive margins on their shopping.

“My survey shows the balance of power has swung decisively towards supermarkets which control 88% of the fresh food market. Growers are squeezed to breaking point. Many are no longer getting the price they need to cover their costs and are suffering from the low prices on offer from supermarkets as well as demands for extra payments to benefit supermarkets’ margins. Consumers rightfully want good value and look for the cheapest price but if the result is putting local growers out of business the end result with be an importers monopoly with consumers paying an unfair burden of the cost.

“My survey revealed that the kind of payments and practices affecting fresh food suppliers include:

• Box rebates, or 2.5% to 5% rebates to buyer after every monthly payment to grower.
• Payments to cover special offers, from 10% to 30%.
• Personal payments and payments in kind to buyers, ‘Christmas money’ to buyers.
• Lump sum payment for two year contract.
• Long credit terms for buyer from four to 11 months.
• Cost of last minute cancellation of contract borne by grower.

“Abusive trading practices have been stopped by the Fair Trade movement in Africa and India – why can’t we do it in Ireland? We have to face the prospect that Irish growers and producers could be wiped out. The Government is failing to regulate the sector. First and foremost, they should adopt the Fine Gael Fair Trade Bill which has now been published for seven months. Two hundred thousand jobs depend on their willingness to put party politics aside and act to create a fair trading environment.”
End
_____________________________________________________________________________________________________________________________
 

“Time to reveal the facts on levels of retail profiteering” says FG Food Spokesperson


“Time to reveal the facts on levels of retail profiteering” says FG Food Spokesperson

Andrew Doyle TD, Fine Gael Spokesman on Food has called on the Government to back a Fine Gael Private Members’ Bill which provides a mechanism to unlock the secret profits earned by the large retail grocery giants in Ireland. Deputy Doyle was speaking after the Farming Conference yesterday in the context of renewed criticism for the low or even negative margins for grocery suppliers and the rip-off prices for consumers.

“There is no doubt that the large supermarkets have demanded huge reductions in prices from suppliers of food products especially fresh food. These reductions have not been fully passed on to the consumer. The example of the 34% drop in farm gate prices for milk last year while the price of a litre of milk in the supermarket only dropped 3% in the same period shows the bulk of the profit being taken by the supermarket at the expense of the supplier and producer and also the consumer.

“As over 77% of the grocery retail sector in Ireland is controlled by three multinational supermarkets, there is an obvious risk of unfair trade practices. There have been many stories of abusive trading practices – told in confidence. However unless supermarket profit levels are publicised, we are not in any position to decide whether people here are being ripped off or not.

“It is a matter of particular interest that many of the retail chains go to inordinate lengths to conceal details of their profit and turnover.

“We recently saw a report of one of the major retailers taking a High Court action against the Central Statistics Office over an attempt to find out greater detail of the retailer’s turnover and operations. It is in the public interest that there should be full and complete details about the turnover of these companies being made public. The UK is considering obligatory disclosure and the EU Commissioner for Agriculture has promised action.

Fine Gael has addressed this matter head on through our Food (Fair Trade and Information) Private Members Bill published in August. Under the Fine Gael proposal, the Competition Authority would be obliged to carry out an annual review of competition in the retail grocery sector and use its statutory powers to seek details of turnover and profitability from any retailer with more than five stores operating in the Irish market.

“In the run up to the busy Christmas season it is important that the Government does not drift on this issue. I call on the Government now to accept the Food (Fair Trade and Information) Bill now and to implement it without further delay to ensure greater price transparency for consumers and suppliers in Ireland.”

    


Regards
Joseph Blair
www.HortiTrends.com
HorticultureTrends
News . Advertising . Sales . Marketing . Business Development & Support. 
Expertise, Practical Know-how, Passion for the Horticulture Fresh Produce & Lifestyle Sectors...

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14 Dec 2010

A Greener Future Event

Transforming Ireland Seminar #27

Date: Thursday, 16 December 2010

Time: 12:30-14:00

Venue: Wood Quay Venue, Dublic City Council Civic Offices, Dublin 2

Topics:

Innovation Fund Ireland - Damien Callaghan, Intel Capital

A Greener Future - Ian Simington, NTR plc

The Seminar will be Chaired by Peter Clinch, Special Advisor to An Taoiseach

 Abstract:

A Greener Future

Ian Simington, Chief Executive of NTR plc’s Solar Division, will present an overview of what NTR plc is doing to ensure a Greener Future. As part of the presentation, Ian will talk about the financing of greentech projects and provide an overview of the work of the NTR Foundation, the philanthropic organisation established by NTR plc to address the challenges posed by climate change, resource sustainability and security of energy supply through the provision of targeted financial and expert support to projects, research and non-governmental organisations.

 

To register for this seminar, please click here

 

This is the last seminar in the current series


Regards
Joseph Blair
www.HortiTrends.com
HorticultureTrends
News . Advertising . Sales . Marketing . Business Development & Support. 
Expertise, Practical Know-how, Passion for the Horticulture Fresh Produce & Lifestyle Sectors...

Address: Suite 5,  64 Dame Street . Dublin 2 . Ireland . Location: Map & Directions
    
Mobile: 353 (0)87.9212044  

Email: jblair@hortitrends.com     
14 Dec 2010

John Stanley asks "Is It Time to Get Back to Nature?"

John Stanley

As a consumer a walk down many High Streets of the world has become a bit of a drudge. Your walk can take you past retailers who are doing the same thing in the same way as they have done for a number of years. The result of this is that many consumers are now talking about buying online, it is more convenient and less hassle and then gives them time to enjoy different experiences.

Consumers are asking for an “added value experience “ rather than be offered more “stuff’ At the same time they are losing touch with nature since urban dwellers now make up 50% of the global population and that growth increase by 80 million a year.

An urban consumer ,who is out of touch with the nature and is looking for value experiences provides retailers with new marketing opportunities.

Retailers in Belgium are known for being a bit for edgy in their merchandising and display techniques They are bolder than retailers in other countries and it is a delight to walk down the Kammenstraat in Antwerpen. This is a street that is a bit more quirky in an already quirky retail environment.

Firstly one passes  “Fish and Chips” a clothes fashion store aimed at Generation Y, this is the only store I know that decorates its front window with graffiti and then sells tins of spray paint next to the counter as an impulse purchase when buying clothing. Over the road from this store is “All Saints” the UK clothing store that has some of the best theatre merchandising I am aware of in the clothing industry.

Further down the street you come to the newly opened Eilean Nature Shop .This store originated as concept developed by naturalist s and artists Robert and Angela Parkin form the UK.  They found it difficult to develop the idea of a flagship store in the UK and hence went into partnership with Johan Van Wambeke and his family in Belgium to open their first store in Belgium.

This is no ordinary store, it is a store focused on bringing nature to the urban consumer.

The retailer has joined forces with Natuurpunt, the Belgium conservation group who have over 100,000 members in the Flanders area of the country.

The 450 square metres store has a number of clear objectives

1 To introduce urban consumers to the nature issues that affect them and the local community, for example the organisation is trying to reintroduce the otter back into the Belgium countryside .

2 To provide the consumer with added value products that are Fair trade and from a know “natural “ source. This allows the store to become a story teller and not just another product retailer.

3 To provide an educational platform for the consumer to become more aware of their natural environment.

The store design provides a natural setting in the city. The store layout is set in a forest with a dry watercourse and islands display area. The categories on display include toys for children, grow it yourself, outdoor clothing, artwork from famous local artists on nature themes and natural cosmetics.

To take a virtual tour of the store log onto my member site www.johnstanley.com.au .  I have featured it in our December Retail World TV report on retail trends.

The consumer is looking for a new experience and the aim of the Nature Store is to provide a space where they can linger longer. Does it work? When customers walk in and you cans see them take a breath and slow down form the trudge of walking down the High Street.

Expect to see nature shops become more common on the High Street of the future.

    

Regards
Joseph Blair
www.HortiTrends.com
HorticultureTrends
News . Advertising . Sales . Marketing . Business Development & Support. 
Expertise, Practical Know-how, Passion for the Horticulture Fresh Produce & Lifestyle Sectors...

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8 Dec 2010

Replantable Christmas trees are festive success story.

Rebecca Smithers.
http://m.guardian.co.uk/money/2010/dec/08/replantable-christmas-trees-festive-success-story?cat=money&type=article

Potted and replantable Christmas trees have proved to be a 'surprise hit' say retailers

Potted and replantable Christmas trees have surprised retailers with their popularity with consumers this year.

Shoppers are showing their green credentials this year by creating a record demand for ecologically sound, replantable Christmas trees. The trees, which have roots and can be grown in the garden or in tubs ready for following Christmases, present a viable alternative to the annual hassle of getting rid of a Christmas tree.

Tesco says demand for the "green" trees – available in its stores in three sizes – have been the "surprise hit" this year. Its most popular so far is a miniature version that is about 50cm high, comes fitted with lights and costs £10. The other varieties are 2-3ft and 3ft plus high.

Tesco horticulture buyer Shama Mehan said: : "The miniature tree with lights has become a surprise hit with shoppers and we've already sold tens of thousands of them. We initially trialled them last year and they were snapped up very quickly but this year their popularity has exceeded all our expectations and we have had to order more – and we're still only in the first week of December."

The miniature trees are a variety called Picea, which originally come from Scandinavia but were grown in Holland. Its 3ft high trees are a variety called Nordman Fir while the 2-3ft ones are a variety called Blue Spruce. Both come in one-foot-high pots.

Tesco said the huge demand echoes a major trend in the last year for plants with sales now growing twice the rate as for flowers. Every Christmas over six million real Christmas trees are sold in the UK, but many of which are grown in European countries: resulting in environmental costs created by the transport required to import them to the UK.

B&Q is also reporting strong sales of its potted Christmas trees, which range in size from 40cm to 140cm. This year it has also introduced the smaller Grow Your Own tree for £6.98, saying it marked the start of a new trend for families to buy more than one type of tree.

Annette Hill, assistant buyer in horticulture at B&Q said: "There appears to be a growing trend for households displaying more than one tree, giving parents and kids a chance to stamp their mark. We're also seeing more people than ever buying Grow Your Own trees, especially families with young children, who want to start a tradition so the kids can see their tree grow over the years. When Christmas is over they can put the tree outside in the garden and bring them back inside the following year."

To ensure the survival of a pot-grown tree indoors, you need to give it plenty of water about twice a week and make sure it is not placed too near a fire or radiator. Decorate with only small lights to reduce the heat exposure.

You'll be saving yourself money over the years as they grow. But just be aware that they can grow as much as two feet in a year and once they get much bigger than 5ft they can become difficult to handle. The British Christmas Tree Growers' Association has some handy tips.

Also remember to reintroduce it to the cold outside gradually after Christmas so it does not get a nasty shock. If you are keeping it in a pot outside, rather than in the soil, repot it in a bigger tub each spring so its roots have space to grow.

Homebase also sells live trees, starting at 1.5ft in height and available in Norway Spruce, Fraser Fir, and Nordman Fir. Prices range from £7.99 for the 1.5ft Norway Spruce to £69.99 for a 5.5ft Norway Spruce.

Roger Hay, secretary of the British Christmas Tree Growers' Association, said: "This Christmas, with the decline in availability of trees from the continent, we're hoping more people than ever will support our British growers with a homegrown tree. British Christmas trees are one of the most environmentally friendly crops there are. Opting for a real, UK-grown tree will ensure you're making the most sustainable choice possible and trees bought at Homebase have a tiny carbon footprint, sourced as they are from British growers."

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7 Dec 2010

The French Connection by John Stanley

Garden retailing in France is controlled by a relatively small number of retailers who between them own the major share of the garden market. The key players are Botanic, Jardiland and Truffaut.

What makes these retailers special and what can retailers in other countries learn from them and the French retailer?

Many of you may think it is the way they put the product together, the French are famous for their flair as fashion leaders, but this was not the main lesson I took away for a week looking at the industry.

My journey started with the annual nursery awards dinner organized by Groupe J, the main magazine company for the gardening and pet sector. The dinner is a combination of wonderful entertainment, fine food and the awards ceremony. The awards are dominated by presentations to the Buyers.

Awards are presented to the best buyers in each category and the buyer is held in more esteem than the store owner, or that is how it seems to come across to a visitor looking at the industry.

The argument is that the key to success is based on a business having a good buyer, as stock turn and getting the right product mix is critically important.

Having seen the French industry and the industry in other countries I can see why the French put so much emphasis on the buyer. Heroic buyers can make a big difference. I talked to Brond Wagenaar,

a French garden centre consultant, concerning the awards and how they are judged. He informed me that they are judged based on the following criteria.

Technical Knowledge

Partnership approach with the supplier

Mid and long term vision of the business and the industry

Respect and commitment.

With the shift in consumer thinking, this type of award needs to be promoted in other countries as well.

HOW ARE THE FRENCH PERFORMING?

The average French garden centre generates between 1000 and 1500 Euro per square metre with an average sale per customer of around 30 Euro, except this does rise to 40 euro in the more wealthy Paris region.

Pets are part of the garden centre scene and a typical centre will donate between 25% and 30% of retail space to the pet category. The return on pets is higher than the return on gardening.

The segmentation of the market is interesting. At the higher end is Botanic, the middle market is supplied by Jardiland and Truffaut and the lower end of the market by Garden Price

Botanic

First stop was Botanic  

who promote themselves as the first alternative brand  
in garden centres. The claim comes from them leading the way in natural, eco-friendly garden products. Consumers seem to like the message and have voted the company the best garden retailers in 2007 and 2008

Their Suresnes store, overlooking the Seine just outside Paris, is the flagship store in the chain and offers some interesting new trends in garden retailing. As a consultant I often advise retailers that a lifestyle retail store has to be on one level as it is difficult to get garden customers to travel from one floor to another. This store breaks those rules and is located on three levels and it works.

The lower level is the garden department, the second level is seasonal, including a balcony of outdoor plants and the top level is the pet department. Keeping pets and balcony gardens are the key interests of the local consumers and this business does a great job in serving both.

The middle market is the Jardiland and Truffaut market. Jardiland is a 800 million euro business started 30 years ago and now has 217 stores  aiming  to be the IKEA of the garden industry in France, Spain and Italy. Truffaut, a 440 million euro business is part of the De Haize supermarket family and has 55 stores spread across France, but has a critical 50% market share of the Paris market.

The challenge for these businesses is that 25% of their business comes in 25 days.

In fact Jardiland quoted the “three” concept in their business.

The business relies on THREE months...15 March until 15 June

                                        THREE days...Friday, Saturday and Sunday

                                         THREE hours...2.00pm until 5.00pm

Scarfs and Tea Towels

A new business to me was Garden Price, operated by three ex Truffaut team members .Their aim is to own the bottom of the market. They are the place you come when you want to buy on price. They locate themselves in retail parks near a Truffaut as they realize that their customers will have to finish their shopping at a fully fledged garden centre. You go to Garden Place for a limited range based on price. The stores are a warehouse with pallets and racking as shop fixtures.

During my visit Christmas lead up was in full swing, I asked what happened in January as stock turn was clearly critical to the business.  I was told that while other garden centres moved into garden furniture which does not pick up in sales until March , they move in to tea towels and scarfs to keep female customers coming in and buying product.

The French market has moved forward in the last five years.  It is clear that some retailers have a clear vision of where they want to be in the future and are focused on getting there. They realize that the buyer is a critical player in that process and they are recognised as the retail heroes.

John Stanley is a retail business coach, speaker and author.  John films retail stores with new ideas and films great display ideas or retail trends as he travels around the world for his internet TV program.   Members of his Club can view the TV program for free and receive team training for free.  John has authored several successful marketing and retail books including the best seller “Just About Everything a Retail Manager Needs to Know”. 
John Stanley helps retailers:

·          Increase sales per square metre

·          Train staff to increase the average sale per customer

·          Better manage stock, merchandising and display to maximise potential

·          Marketing more effectively to convert more lookers into buyers

  For more information on John Stanley or how to become a Member of his Club, visit www.johnstanley.com.au or email info@johnstanley.com.au

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Expertise, Practical Know-how, Passion for the Horticulture, Fresh Produce & Lifestyle Sectors.

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7 Dec 2010

Breaking News - 75million Cuts at Agriculture, Fisheries & Food - Budget 2010

To Come from the Following Areas.
Reduced expenditure on REPS.
Reductions in the Disease Eradication area due to reduced instances of disease in 2010.
Reduced expenditure on ERS due to scheme closure.
Reduction in Intervention costs.
Administrative efficiencies.

(a) 2011 Current savings of €75 million in the Agriculture area are offset by additional timing-related scheme payments of €30 million.

Regards
Joseph Blair
www.HortiTrends.com
HorticultureTrends
News . Advertising . Sales . Marketing . Business Development & Support. 
Expertise, Practical Know-how, Passion for the Horticulture Fresh Produce & Lifestyle Sectors...

Address: Suite 5,  64 Dame Street . Dublin 2 . Ireland . Location: Map & Directions
    
Mobile: 353 (0)87.9212044  

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7 Dec 2010

EnterpriseSTART Programme

If you are currently considering entrepreneurship as a career option, an EnterpriseSTART workshop will help you to understand and evaluate the entrepreneurship process and what it involves. 

Each workshop is targeted at individuals with a business idea that has the potential to be scaled up significantly within three years and be export driven. 

Participants will have the opportunity for one-to-one consultation with Enterprise Ireland staff regarding individual needs. The workshops are practical, interactive and thought provoking. Participants will be provided with comprehensive information to understand the business development process including the key success factors and potential pitfalls as well as an outline of financial supports available from Enterprise Ireland and the County Enterprise Boards

The next EnterpriseSTART workshops in your region are listed below:

 EnterpriseSTART workshops 2010

 

Region

Date & Venue

Contact

Application Form | Flyer

Dublin & Mid-East1-2 February, 2011
Enterprise Ireland, Dublin
Envelop iconEva Murdoch

 

 

3 Dec 2010

How Do I Source Horticulture News in Ireland?

The answer is....with great difficulty. This is an email that I sent to Stiofan Nutty and Minister Cuffe. It is not a criticism of them personally but is more of an appeal to help me. Read on.......

Thanks also for the update for the 
Horticulture Action Group. I will let people know the postponement by posting it on www.HortiTrends.com It is going to be important for the group to communicate on a regular basis what they are trying to achieve so that all stakeholders in horticulture can get behind them. Is the action group a closed shop or can others get involved? I would be interested and willing to give time. Have the likes of Pat Fitzgerald been asked to participate as if its exports that will help save this country then he is a very valuable asset to have. What about the new and young guy's from Freestyle Nurseries. Peter Donegan who has a lot to say and has new ideas about our sector. Some new blood and thinking from all interested sectors will be of great benefit to this new action group.

On a separate note.

I am constantly begging for news and information. I think I know and you think you know that the staff in the Horticulture department of Bord Bia are busy but there is a negative perception out there towards many civil servants at the moment that they are doing nothing. I am providing an opportunity to communicate with the people that they serve. At the moment there are not so many news outlets interested so why not use us? It costs nothing. As it was recently pointed out in a blog by Peter Donegan that the last horticulture newsletter sent out was in early 2009 http://blog.doneganlandscaping.com/2010/11/17/bord-bia-promote/. Why just one? It might also take pressure of everyone as now their achievements are being recognised and reported. If its any consolation Bord Bia may be bad but Teagasc are worse in communicating outputs and deliverables. I have even considered the freedom of information act to see how I can get news of these guys. On the other hand I have Dutch and UK organisations showering me with news and information they want us to publish. Do the Dutch know something we don't? 

Maybe a Wikileaks for Horticulture might be a good thing! Anyway thats my rant, my frustration as a new business start-up. I won't have to march this week as I have got that of my chest but I am going to stick at this until the very end because the system and the people have to change at every level including me and how I communicate with users of the website. No more holding back on information or being afraid to be skeptical or critical of the status quo. I have been at a conference recently where members of the audience are rolling the eyes in their head as the usual speel is given out by those charged with the development of our sector. You might share this email with others as if it inspires them to justify themselves then that is a good thing just as long as they also provide me with some useful news or information about what they have done for horticulture in Ireland this week or this month and then I will publish it. The civil servants need to realise that one way to serve the people who still manage to make a living out of horticulture is by communicating with them. 

Up Horticulture and Up Ireland!

    



Regards
Joseph Blair
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1 Dec 2010

Glee 2011 Bookings Strong

86% of exhibitors in the Landscaping section in Hall 4 of Glee have booked again for 2011. So have over 70% of the garden care sector in Hall 5. Overall, with 320 companies already promising to return, the number of stands for 2011 is already at a level not reached until April this year.

This September there was empty space at the back of the Halls, despite being a bigger show than the low of 2009. To use space more efficiently in 2011, Pet Index will move into Hall 5 and run on the same Monday, Tuesday, Wednesday as the main show. This will also make it easier for garden centre buyers to incorporate pets into their schedule of visits.

Outdoor Living will occupy Hall 3a and part of Hall 4. There will be no Hall 3. New show director Nick Davison is confident that despite fewer Halls the 2011 show will be considerably bigger given the number of bookings already received.

Glee Nursery is also set for a new image. The organisers are planning an area that will be benched like the plant sales area in a garden centre. Nurseries will be able to book by bench, eliminating the cost of building a stand. All exhibitors will need to do is bring the plants.

Regards
Joseph Blair
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1 Dec 2010

Is Horticulture Getting Its Share of Online Sales?

Irish to spend €172 each online on gifts this Christmas - Visa Europe

Irish to spend €172 each online on gifts this Christmas - Visa Europe


The research finds that more than 94pc plan to buy some Christmas gifts online this year with men likely to spend more (€192) online than women (€162).Irish consumers are set to spend a total of €356m online on gifts in the run up to Christmas with an average spend of €172 per shopper, according to research from Visa Europe.

According to Visa Europe, the majority of Irish shoppers (85pc) believe they can save an average of 18pc on Christmas gifts by purchasing them over the internet instead of on the High Street. Three quarters (74pc) of people believe that shopping online is a safe and secure way of shopping and two thirds (66pc) turn to the internet because of the protection that paying with cards gives them compared to cash.

Today is set to be the busiest ever day for online shopping across Europe, according to analysis by Visa Europe. For the previous two years, the busiest online shopping day has always been the Monday closest to the start of December and this year it falls on 29 November.  In 2009, the peak in online spending occurred on Monday 30 November and in 2008 it was Monday 1 December, according to Visa’s analysis.

Visa Europe is predicting it will handle over 6.6m transactions across Europe during Mega Monday alone or 4,500 every minute. Transactions are forecast to peak in the lunch hour between1pm and 2pm and a second peak is expected around 7pm.

“Shopping online is now a natural part of the gift-buying process for consumers and a key part of Christmas sales strategy for retailers,” said Dr Steve Perry, commercial director, Visa Europe. “The combination of salaries being paid and people taking delivery times into consideration should combine to deliver a record day for internet shopping.”

On the High Street, the last Friday or Saturday before Christmas is usually the busiest shopping day but with Christmas falling on a Saturday this year, Visa Europe predicts the busiest day will be Thursday 23 December.

Regards
Joseph Blair
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1 Dec 2010

Seventh Annual Sustainable Energy Awards

All sectors of economy recognised at Seventh Annual Sustainable Energy Awards 

Companies across all sectors of the economy were recognised for their efforts in energy management at the Sustainable Energy Authority of Ireland’s (SEAI) seventh annualSustainable Energy Awards in Dublin  (25th November 2010). Award winners included Irish-owned retailer Musgraves, multinationals Radisson Blu Hotel and Spa, Cork and IFSC-based international bank Citi, family run business Matthews Coach Hire, research institute Tyndalland energy services company, Crowley Carbon Ltd

Sponsored by ESB, the Sustainable Energy Awards highlight excellence in business energy management and this year included entries from over 100 organisations. Top prize on the night, ‘Energy Manager of the Year’, went to Brian Scannell of the Musgrave Group, which launched a five-year sustainability strategy across its business in 2007 that has since delivered over 3GWh in energy savings, equivalent to 5% year on year savings. 

Winners included: 
Crowley Carbon Ltd, which received the new ‘Sustainable Energy Innovation Award’ for the adoption of an iPhone app Danú, a smart analytical tool that helps businesses to carry out a comprehensive energy audit. The tool was demonstrated in Corrib Oil and led to energy savings of 30% equivalent to €120,000. 

Tyndall National Institute, winner of the ‘Renewable Energy Systems Award’ for its new research building which is heated entirely by heat generated from its data servers, saving 12% on energy costs. 

Citi, winner of the ‘Energy Awareness Award’ for a sustained energy awareness programme which resulted in reducing utility costs by almost €350,000 over the last year alone. 
Radisson Blu Hotel and Spa, which was awarded the ‘Energy Management Award, Small to Medium User’ for achieving energy savings of almost 30% in the last three years, equivalent to €250,000, by following no-and low- cost energy saving initiatives involving all staff. 
Matthews Coach Hire, which won the ‘Energy Efficiency Award, Small to Medium User’, for implementing a fuel efficiency project that has generated a 6% saving in fuel usage throughout its fleet of private coaches, commuter and tour party buses. 

In total, the project entries this year demonstrated energy savings of over €17 million, with an additional €40 million in projected cost savings identified over the next three years. 2010 is the first year in which an award in the area of Sustainable Energy Innovation was offered, with significant interest generated from a number of companies in that category. 

Congratulating the 2010 award winners Mr Eamon Ryan, T.D., Minister for Communications, Energy and Natural Resources, said: “The message that genuine cost savings are achievable from increased energy efficiency is starting to resonate with companies of all sizes. We are seeing the results with the winners of this year’s Energy Awards driving genuine savings of an average of 15-20% across their businesses. These are very tangible and real savings, and must serve as an inspiration for other companies.Companies have very clearly taken up the challenge to reduce their energy costs, and it is very encouraging to see such a wide range of entries this year.“ 

Commenting on the Awards announcement, Professor Owen Lewis, CEO, SEAI said: “What is most encouraging from this year’s Awards is the evidence that employees and individuals in business are now really embracing the efficiency agenda and driving change throughout Irish industry. A culture change is taking place across Irish businesses. We too often think that our individual efforts are futile in the bigger picture, but all we have to do is look at the collective efforts of entrants to this year’s Awards who have achieved energy savings of over €17 million. Individuals have made these savings happen and they should be commended.” 

Brid Horan, Executive Director, ESB Services and Energy Solutions, said: “Awards like tonight, demonstrate the confidence that still exists in this country where we have strong entrepreneurs and a well educated workforce who have the resilience and determination to shape a better future and actively look for continuous improvement.” 

Full list of 2010 Sustainable Energy Award winners: 

Energy Efficiency Award, Small/Medium User: Louth County Council – Garrett Shine Architects 

Energy Management Award, Small/Medium User: Radisson Blu Hotel & Spa, Cork 

Energy Efficiency Award, Major User: Matthews Coach Hire Ltd. 

Integrated Energy Management Award, Major User: Cordis Cashel (a Johnson & Johnson Company) 

Energy Manager of Year Award, Major User: Brian Scannell, Musgrave Group 

Renewable Energy Systems Award: Tyndall National Institute 

Energy Awareness Award: Citi 

Sustainable Energy Innovation Award: Crowley Carbon Ltd. 

Regards
Joseph Blair
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1 Dec 2010

A New Cherry Orchard for Cherry Orchard

Dublin’s Lord Mayor, Gerry Breen, will plant the first cherry tree in what will become a new cherry orchard, at the community garden, Cherry Orchard, Ballyfermot, Dublin 10 on Monday 29th November at 10.30am.

As 2010 is the international year of biodiversity, Dublin City Council is pleased to be supporting this conservation project. The main aims of the project are to create a functioning cherry orchard in the area that will enrich the existing gardens and be a beautiful amenity for the local schools and community. The second aim is to protect the two native Irish cherries, prunus padus and prunus avium, which are in decline in the wild. The orchard will maintain population stocks and provide food for the birds, butterflies and wildlife. “The cherry tree I’m planting today is very special, given the name and history of the area. The community garden project is already a huge success and I am confident the cherry orchard will grow and thrive with the care and attention the local community will give it” said the Lord Mayor.

  • The launch of this initiative will take place on the site where a new scheme of community allotments are currently being developed to have ready for spring 2011
  • The community allotment scheme is the second phase of a larger community gardening initiative undertaken by Cherry Orchard Regeneration Project with the support of a number of bodies including Dublin City Council, Ballyfermot | Chapelizod Partnership, CDVEC and most importantly; the local residents and community.  The site for the allotments is directly adjacent to the new community garden in Cherry Orchard
  • The new allotment site is a perfect location to host the first official Cherry Orchard to be planted in the area in recent memory as part of a broader environmental initiative in the community of Cherry Orchard
  • The community garden project has been a huge success in its first year; the first vegetables were sown in June and since that time it has gone from strength to strength
  • The success of the initiative to date is entirely due to the overwhelming input, commitment and dedication from the local community.  The majority of the hard labour developing the garden was completed by the local Men’s Club called MAGIC.  The club was set-up by the Regeneration Project in response to the high number of men out of work in the area in summer 2009.  The members of the club have given their time voluntarily to help with the establishment of this initiative along with working with the Regeneration Project on a number of other very worthwhile projects in the area.  The garden was nurtured, managed and maintained all year long by a very enthusiastic and dedicated group of local residents with a strong thirst to learn more about gardening, meet new people, get involved and give something back to the community they live in.  These two groups have worked hand-in-hand and have subsequently formed a community gardening committee to oversee the future development and management of the garden.  They have set a very sturdy foundation upon which to commence the second phase of the gardening initiative which is the development of community allotments
  • The idea for the project came from Bloom and RHS garden designer Fiann Ó Nualláin who has been working with Dublin City Council on several “plant your place name” projects. In the bluebell region of Dublin 12 Fiann and local schoolchildren have begun transforming verges and green spaces into a repository for the endangered native bluebell (hycanthoidies non scripta)

Regards
Joseph Blair
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1 Dec 2010

Composition of Horticulture Action Group

Minister Cuffe Announces Composition of Horticulture Action Group

The Minister of State for Horticulture, Ciarán Cuffe TD, has announced the establishment of a Horticulture Action Group to oversee the implementation of the relevant recommendations relating to Horticulture in the Food Harvest 2020 Report.

Membership of the Group, representing the various sectors of the horticulture industry, comprises:

Mr Kieran Dunne, Nursery Stock producer
Ms Caroline Keeling, Wholesaler and Protected Crop producer
Mr John Hogan, Field Vegetable producer
Ms Lavinia Walsh, Mushroom producer
Mr Maurice Whelton, Potato producer
Mr Mike Neary, An Bord Bia
Mr Jim O'Mahony, Teagasc and
Mr Gabriel Roe, Department of Agriculture, Fisheries and Food

The remit of the Group is to focus in specific terms on the implementation of the particular recommendations in the 2020 Report relating to Horticulture and to also consider other general farm and agriculture industry level recommendations. The Group will report back to the High Level Implementation Group, which has been set up under the overall chairmanship of the Minister for Agriculture, Fisheries and Food Brendan Smith TD.

The Minister stated that: "the Horticultural industry has considerable potential to develop but is also facing significant challenges and that he looked forward to the Group progressing the implementation of the 2020 Food Harvest Report".

Minister Cuffe will inaugurate the first meeting of the Group on 2 December 2010.

    



Regards
Joseph Blair
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1 Dec 2010

An tSli Glas Could Create 10,000 Jobs

An tSli Glas could create 10,000 jobs 
SourceBusiness World
---------------------------------------------------
Over 10,000 jobs could be created over the next five years from the An tSli Glas (The Green Way) project - the country's first green economic zone, according to a spokesman for the organisation. 

An tSli Glas -The Green Way is a green economic corridor initiated by a powerful alliance of businesses, academic institutions and local authorities including Ballymun Regeneration, Dublin Airport Authority, Dublin City University, Dublin Institute of Technology, Fingal County Council, Dublin City Council and North Dublin Chamber. The goal is to position Ireland as a centre of Cleantech innovation and enterprise which will link business to investors and develop trade partnerships with other major international green corridors. 

"Ireland is extremely well placed to become a global innovation hub. Against the backdrop of the serious economic and financial crisis, and the implementation of austerity measures in many countries, I am more convinced than ever that innovation is the key to a stable European economy, to growth and job creation," said European Commissioner for Research, Innovation and Science, Maire Geoghegan-Quinn. 

She spoke at a reception hosted by Professor Brian MacCraith, President of Dublin City University, one of the academic institutions involved in the tSli-Ghlas partnership which also includes Ballymun Regeneration, Dublin Airport Authority, Dublin Institute of Technology, Fingal County Council, Dublin City Council and North Dublin Chamber. 

The Commissioner continued: "Ireland has the second largest goods trade surplus in the entire EU. And Irish exports are growing - in the third quarter of this year, overall exports showed an annual rise of around 10 per cent. Irish people are among the most resourceful, dynamic and creative in the world". 

"I am confident "the Commissioner continued, "that Ireland will recover its fighting spirit and seek out and capitalise on opportunities to build a new economy. An economy built on innovation." 

Tony Boyle, Chairman of the Steering Committee for the An tSli Ghlas -The Green Way said: "The overall potential of the Green Way, which builds on our existing assets and infrastructure, is that it can assist in the transformation of our economy. It will, and has already started to, create jobs in the Cleantech sector, which is the largest job and wealth creation opportunity of the 21st century". 

Recruitment is underway for a CEO and Operations Director. 

Regards
Joseph Blair
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30 Nov 2010

2011 Exhibitor List

Regards
Joseph Blair
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30 Nov 2010

Bloom 2011 Dates for the Diary

Bloom 2011 runs from Thursday the 2nd of June to Monday the 6th of June 2011 in the Phoenix Park in Dublin, Ireland.

You can add any of the days to your diary by clicking the relevant link in the table below.

We look forward to seeing you there.


Day Date Times Add
Thursday 02/06/201110:00 - 18:00 Add to calendar
Friday 03/06/2011 10:00 - 18:00 Add to calendar
Saturday 04/06/201110:00 - 18:00 Add to calendar
Sunday 05/06/2011 10:00 - 18:00 Add to calendar
Monday 06/06/201110:00 - 18:00 Add to calendar

Regards
Joseph Blair
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30 Nov 2010

Bloom 2010 Facts & Figures

Attendance

  • Total: 60,129
  • Thursday: 8,385
  • Friday: 11,124
  • Saturday: 15,280
  • Sunday: 11,618
  • Monday: 13,722

Visitor Demographics

  • Male: 41%
  • Female: 59%
  • Accompanied by children: 27%
  • Average number of children: 2.3

Age Profile

  • 25 - 35: 9%
  • 35 - 45: 24%
  • 45 - 55: 34%
  • 55 - 65: 22%
  • 65+: 11%

Socio-Economic Classification

  • ABC 1s: 81%

Respondents Traveled From

  • Dublin: 43%
  • Rest of Leinster: 31%
  • Connaught: 5%
  • Munster: 13%
  • Ulster: 2%
  • International: 6%

Booking Practices

  • 32% of attendants booked in advance to attend the show (17% in 2009).

Key Metrics

  • 99% of respondents found their visit either worthwhile or very worthwhile
  • Over 72% were able to recall sponsors associated with the show
  • 75% of respondents spent over 3 hours at the show
  • 84% of respondents purchased at the show
  • 63% of respondents indicated they would purchase as a result of their visit
  • 81% of respondents rated the showgardens as good/excellent
  • 91% of respondents rated the floral display marquee as good/excellent
  • 81% of respondents said they would return again in 2011
  • 11% indicated that they "maybe would" return again in 2011.


You can register your interest in sponsorship using this form or by calling Paul Gallagher in EventHaus on +353 (0)1 846 0020

Regards
Joseph Blair
www.HortiTrends.com
HorticultureTrends
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28 Nov 2010

Dual Promotion of Keelings Flowers & Chocolates at Applegreen Making it Easier for the Guys to Choose

Imag0087

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27 Nov 2010

Grow Your Brand at Bloom 2011

Grow Your Brand at Bloom 2011

Grow Your Brand at Bloom 2011

Thursday 21st October, 2010:
 Bloom, Ireland's largest garden and food festival, brought to you by Bord Bia, is currently calling for sponsors for next year's show which takes place in the Phoenix Park from 2nd June - 6th June. This unique horticultural and culinary experience, which is now entering its fifth year, is offering tailor made sponsorship packages to best match organisations marketing strategy and budget.

The colourful feel-good festival attracts widespread public attention before, during and after the event and offers potential businesses the opportunity to showcase and grow their brand by interacting with 60,000 visitors over the four days. Visitors to Bloom can enjoy a range of spectacular showgardens, amazing floral displays, a large scale artisan farmers market, live cookery and craft demonstrations, free gardening advice plus dedicated children's activities.

Speaking about the opportunities available to businesses, Gary Graham, Bloom Show Manager, Bord Bia said, "We are very excited about Bloom 2011. The beauty of Bloom is that it allows organisations to interact with potential customers and key stakeholders in a unique environment. Over the past few years we have worked closely with over 30 key sponsors, from many diverse areas where we developed individual packages tailored to suit the specific requirements and budgets of each brand. We are encouraging all companies to consider Bloom as part of their planning for marketing activities in 2011".

For organisations interested in getting involved in Bloom 2011 the following demographics and visitor responses from the 2010 show are worth noting -

  • 60,129 people in attendance
  • 57% of these were from outside Dublin
  • 30,000 people spent more than four hours at the event
  • 99% of people rated the event as very worthwhile or worthwhile
  • 84% indicated that they had purchased a product or service at the event
  • 81% indicated that they would visit the event again in 2011

Commenting on the benefits of sponsoring the event, Donal Moulton, Marketing Manager Origo said: "BOSCH has been involved with Bloom since the beginning and without a doubt it is the most successful show that we participate in. Our BOSCH cooking demonstrations and BOSCH garden displays provide us with an opportunity to meet with our customers and showcase BOSCH products. We are always encouraged by the magnificent reception we receive from our customers and event organisers. We look forward to continuing our association with Bloom which is an event we cannot afford to miss".

For further information on tailoring a package to suit your business, contact Bloom's sponsorship team today garret.buckley@eventhaus.ie01 8460020 or Paul.gallagher@eventhaus.ie01 8460020.

25 Nov 2010

Flora Florists Dublin Ready for Christmas

Imag0079
17 Nov 2010

Westland Horticulture to hold Masterclass for Retail Garden Staff in Dublin - February 2011

Westland Horticulture’s masterclasses are aimed at garden retail staff, and experienced speakers will provide information to boost the skills and confidence of staff.

The master classes will cover the follwing categories:

  • Developments and Trends in the market place.
  • Customer engagement.
  • How to maximise sales and product knowledge
  • The Future Foundation will provide information on trends and Westland Horticulture’s technical team will provide information on specific products to enable retail staff to pass this on to their customers. Westland Horticulture head of marketing Keith Nicholson said:  "The 2011 Westland Masterclasses are a must for all garden retail staff, as one of the leading companies within this area we will be using our knowledge along with those from outside professional organisations to reinvigorate gardening within centres across the UK."

    Westland Masterclass Date - Dublin: City West Hotel – 3rd February 2011.

    The classes are free of charge and restricted to 30 delegates per course.  A refundable booking fee of £35 is required. 
    To book your place email Nicola Bacon on nbacon@westlandhorticulture.com

    11 Nov 2010

    Breaking News! Development Plan for Horticulture In Ireland to be Released within days

    Director of Horticulture at Teagasc Jim O’Mahony is making ready the plan for the public domain and all interested industry sectors. Stay tuned to HortiTrends for this and other latest news updates!
    11 Nov 2010

    Breaking News! Development Plan for Horticulture In Ireland to be Released within days

    Director of Horticulture at Teagasc Jim O’Mahony is making ready for the public domain and all interested industry sectors. Stay tuned to HortiTrends for this and other latest news updates!

    Joseph Blair
    www.HortiTrends.com
    HorticultureTrends


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    11 Nov 2010

    HortiTrends to Give Industry Talk to ITB Horticulture Entrepreneurship Programme 2010

    Joseph Blair of www.HortiTrends.com and Director of Horticulture Network Ireland will be speaking to students and entrepreneurs in the Institute of Technology's Horticulture Department tomorrow. He will be discussing a range of issues that are effecting existing businesses and new entrants into the horticulture sector in Ireland and Europe. He will be also showing students the benefits of joining the HortiTrends Business2Business Horticulture Directory and Sourcebook that will help them to Grow their Trade in Horticulture in Ireland now and into the future. 
    It is a free online directory that unlike paper catalogue directories will not be gathering dust on any shelf and are not out of date as soon as they are published. He will be also be revealing some trick of the trade and the benefits of a Social Media for Business campaign that will make the Directory outshine any new or existing entrants to the market. he will also talk about getting Free Money! from the likes of Bord Bia through the MAP programme among others. Check back over the weekend for an update on the talk and also how your company too can benefit by getting its business profile on Hortitrends now! Stay tuned for an important link up with and online consumer gardening website. Sign up to day at www.HortTrends.com

    Keep Yourself updated! Click Here to Subscribe to our News Letter and Alerts for the Horticulture & Fresh Produce Sectors In Ireland. 


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    11 Nov 2010

    The Marketing Secret for 2011

    The Marketing Secret for 2011

    John Stanley

    Marketing has gone through a revolution over the last few years and month

    . It seems like every month a new idea hits the market place. Gone are the days when it was as simple as writing a newspaper advert and the job was done. The retailer of today has to consider the social media, conventional promotions, word of mouth marketing, loyalty schemes and a host of other ideas to develop their business.

    All these new ways of developing and growing your business have been proven to work by retailers and small business, but the real challenge is implementationin your own business.

    The down turn and uncertainty in the market place due to the financial meltdown in 2008 has resulted in most small businesses considering  downsizing and either shedding staff or not recruiting more staff.

    In 2010 many economies around the world are still “soft” with governments bringing in stricter governing regulations and as a result retailers are still nervous about growth in the economy. This really came home to me when I had a conversation with my local travel agent. We were having a conversation about marketing and she mentioned that the challenge was not developing new ideas, but having the time to implement those ideas. She was confident that if she had the time she could develop her business and spread the message about how good her service was helping her customers.

    She is aware of the marketing secret for 2011...it is TIME .Those businesses that can find time to develop their marketing strategy are those that will prosper in 2011.

    I was recently working with a client and his reaction was very similar. His comment was “I am too busy to do marketing, I need all my time to just keep the business afloat, when the business is going well I will give myself more time to do the marketing”.

    The extra pressure that retailers and small business are feeling at present is resulting in less people doing more work and as a result they are not having time to develop their business. This strategy will work in the short term, but in the long term it will result in a reduction in customers as other businesses gear up to develop their marketing strategies and attract customers away from your business.

    TIME SAVERS

    The key to developing your business in the next few months is going back to the basics of management and looking at how you can use time more effectively to allow you and your team to develop marketing strategies for the business in 2011.

    My top 7 Tips are as follows

    1 Write down your goals as far as marketing is concerned. What do you want to achieve and by when. I think the key is to write them down rather than just think about them and to put a date to the time you will have achieved these goals.

    2 When travelling give yourself a target to achieve. I am a typical “Road Warrior” and use the time at airports and on flights to achieve work goals, you may not be an air traveller, but travel time can still be a valuable time to catch up and research what marketing you need to develop.

    Do not procrastinate. Set a deadline, write it down and do it. Tell work colleagues and family members what you are doing so they can help you develop your goals.

    4 Balance your time between traditional marketing and social media marketing. It is easy to get engrossed in one at the expense of the other. You will need both techniques in your tool kit for 2011.

    5 Is there something that you can delegate to allow you to invest more time in the things that will make a difference in your business? For some of us it may be worth delegating the marketing, for others it may mean delegating other areas of work.

    6 Measure the success of marketing. Measure how you are achieving more customers and the increase in the average sale per customer. This will give you the motivation and confidence to develop your marketing skills

    7 Reward yourself when you have achieved your goals in marketing.

    I am confident that 2011 will result in more unique marketing ideas being presented to all of us and it will be easy to feel swamped by all these ideas. My advice is to keep it as simple as you can, set some goals and make sure you achieve them.

    John Stanley (CSP) is one of the top 10% of speakers in the world today, an acclaimed retail consultant and WA Entrepreneur of the Year 2009.  The author of several marketing, customer service and retail books including the best seller “Just About Everything a Retail Manager Needs to Know”, his company is WA Small Business Champion 2009 – Educational Services and WA Small Business of the Year 2010 for Export Services.  John was voted one of the “Power 100” in 2010 by the UK Horticultural Press.  Visit his websitewww.johnstanley.com.au or email linda@johnstanley.com.au to see how he can help you grow your business. 

     

      

     

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