FACTS & FIGURES HORTI FAIR 2010
FACTS & FIGURES HORTI FAIR 2010
FACTS AND FIGURES as at 4 October 2010
In 2010 the International Horti Fair is being held in the Amsterdam RAI for the eleventh time. It is the joint continuation of the NTV international horticulture trade fair in Bleiswijk (since 1972) and the International Flower Trade Show in Aalsmeer (since 1962).
International Horti Fair BV
Amsterdam RAI, halls 1 to 6 inclusive
Europaplein 22, 1078 GZ Amsterdam (use this address for satellite navigation as well)
From Tuesday 12 to Friday 15 October 2010 inclusive
From 10.00 – 19.00 hours on all days
Free of charge for professionals on production of invitation/entrance tickets, which are distributed via exhibitors and trade publications or can be downloaded from www.hortifair.com/tickets (price
€ 40 at ticket office).
Approximately 35,000 gross m2
Horti Tech (technology and supplies) in halls 1, 2, 3, 4 and 5
Horti Grow & Trade (production and trade/services) in halls 1 and 5
approximately 530
House of Quality: 1.000 participants
‘Earning Sustainably’
China, Egypt, France, Germany, Great Britain, India, Kenya, South Korea, Spain
Belgium, Bulgaria, Canada, Czech Republic, Denmark, Estonia, Finland, Greece, Ireland, Israel, Italy, Japan, the Netherlands, New Zealand, Poland, Portugal, Russia, Saudi Arabia, Singapore, Slovakia, Sweden, Taiwan, Tunisia, Turkey, United Arab Emirates, United States.
The International Horti Fair attracted more than 34,000 visitors in 2009, approximately 48% of them from the Netherlands. Registrations and surveys have shown that the international visitors come from more than 100 countries, making the Horti Fair in the Netherlands the most intensively visited trade event in horticulture and the most international of horticultural trade fairs worldwide at the same time.
Chairman of the Board is Ewald van Vliet, mayor of Lansingerland and member of the Board of Greenport Nederland, among other things. Harm Maters (chairman AVAG), Cees Visser (director Visser International Trade & Engineering), Maarten Leune (member of the board of Plantum NL) and Igo Janssen (managing director Horticoop) are members of the Board on behalf of the sector organizations AVAG, Federatie Agrotechniek, Plantum NL and VPN respectively. Independent board members from the sector are Frank Hendriks (cultivation, director Hendriks-Agro), Sander Kroll (commerce, director Ki Plants) and Dick Oosthoek (services, Rabobank Nederland), Bert Koeze (Royal Van Zanten) and Jacques Teelen (former director of FloraHolland).
Sjaak Bakker (Javo), John van der Knaap (Priva), Mariëlle van Buuren (BVB Substrates), Harry Kloppenburg (Fides), Frank Boers (Boal Systemen) and Leo Swart (Modiform).
All new products and services registered on time by Horti Fair participants automatically compete for the Horti Fair Innovation Award (in partnership with Reed Business). The winner will be announced on Tuesday 12 October, the first day of the trade show.
Participants organize Breakfast Briefings before the exhibition opens in the morning. The Briefings are a creative combination of presentations, networking and breakfast, in preparation for a visit to the Horti Fair.
(stand 04.0417)
Technical Trials is a new pavilion at the Horti Fair and is the result of cooperation between a number of leading technical producers. The participants “Central Station” is the pick-up point at the Horti Fair, where visitors to the trade show receive information from and about the 17 participating companies.
(hall 6)
The Horti Fair Stage in hall 6 of the Amsterdam RAI exhibition complex is the new events platform and the official opening, the prize ceremony for the Horti Fair Innovation Award, product demonstrations, receptions, announcement of the prize-winners from the House of Quality and the final round of Ranking the Grower will all be held here. Furthermore, the Horti Fair Stage is a platform for theme and new products presentations and the first rounds of the Horti Business Game.
hall 1 (01.0126, 01,0228) and hall 5 (05.0102, 05.0202)
The Horti Fair House of Quality (sponsored by Interpolis) with more than 1,000 entries is worldwide the greatest judging event for flowers and plants from individual growers. Their entries are assessed by expert judges from the Stichting VKC (Permanent Judging Committee).
Horti Fair House of Technology & Innovation
(stand 04.0226)
With the addition of Innovation to the name to emphasize renewal and a vibrant programme of debates once more, the Horti Fair House of Technology & Innovation again promises to be one of the top attractions at the coming Horti Fair. Participants present horticultural technology.
Horti Fair House of Software
(stand 01.0428)
This special interest pavilion offers visitors a complete and future-focused impression of the latest developments in software for greenhouse horticulture. The Horti Fair Internet café completes the pavilion.
Horti Fair Breeders’ Market
(stand 01.0440)
This pavilion offers a concentrated overview of the ranges offered by specialized breeders and suppliers of parental material.
Horti Fair Career Plaza
(stand 03.0302)
The Career Plaza is the pavilion at the Horti Fair that links the horticultural sector with young people who are looking for a job or are considering their choice of profession. Special activities are organized in the pavilion for students who are becoming acquainted with trade and industry by meeting exhibitors at the trade show.
AVAG Market
(stand 04.0220)
Sector pavilion for members of this organisation for Dutch suppliers to greenhouse horticulture.


