18 Oct 2010

HORTI FAIR 2010 LAYS FIRM BASIS FOR INTERNATIONAL HORTIWEEK 2011

Powerful innovation platform attracts quality visitors

 

Amsterdam, 15 October 2010 – The International Horti Fair is strengthening its position as an innovation platform and its focus on internationally-oriented horticultural businesses. With this in mind, the International HortiWeek was announced during the Horti Fair, which was held this year in the Amsterdam RAI Exhibition and Convention Centre from 12 to 15 October. Horti Fair 2010 was a successful, high calibre trade exhibition which put great emphasis on innovation, knowledge exchange and actually doing business.  

 

Satisfied participants

Although the 2010 fair was compacter than previous editions as it had 530 exhibitors from 36 countries, it was just as complete as in other years. For four whole days the Horti Fair House of Technology & Innovation was the centre of debates and interviews with key players in the horticultural industry. According to the jury members, the quality of the products on display in the House of Quality ranged from good to very good. A Horti Fair pavilion such as Career Plaza clearly meets a need as it brought more than 1,200 students and school pupils into contact with the horticultural industry.

 

The exhibitors were very satisfied with the quality of the visitors. Patrick Lek of Lek/Habo Groep BV commented, ‘We’re certainly not dissatisfied: the mood has been positive and we have been visited by many people with investment plans, which is, after all, where it all starts. As a business, you have to be here. And despite all the focus on abroad, we are certainly not forgetting our Dutch visitors.’  Roy O’Mahony of CleanGrow, which was shortlisted for the Horti Fair Innovation Award and ended in fourth place, said, ‘We have achieved maximum exposure here and met very interested and well-informed visitors from all over the world and many key players. An amazing week!’   

 

International Horti Week 2011

Next year, the Horti Fair will be held from Tuesday 1 to Friday 4 November 2011. This will be during the first edition of the International HortiWeek, the week during which both the Horti Fair and the FloraHolland Trade Fair are held in association with one another. Joint promotion, carefully coordinated exhibition concepts and shuttle services will be elements of the cooperation between them. Other hot items will be the linking of the home market and internationalisation.  

 

New director of the Horti Fair

There are other changes as well, because Frans-Peter Dechering will be the new director of the Horti Fair from 1 January. He will succeed Wim van der Loo, who is retiring. Dechering has long international experience of horticulture. He has built up a large network of contacts in both the vegetable and floriculture sectors and among suppliers to Dutch and foreign horticulture firms. ‘The horticultural industry is changing and the Horti Fair is changing with it,’ comments Dechering. ‘Cooperating with the participants to ensure that the Horti Fair fulfils a proper commercial function and at the same time strengthening horticulture nationally and internationally will be a real challenge and involve a lot of hard work.’ Besides the fresh blood for the executive board and this summer’s appointment of the new chairman, Ewald van Vliet, the establishment of the exhibition committee and the introduction of the International HortiWeek, the Horti Fair has taken major steps towards strengthening its position as a leading national and international horticultural showcase for the coming years.

 


Visitors from over 70 countries

The daily Breakfast Briefings held before the fair opened pulled in more visitors and participants than last year. The Horti Fair itself attracted 23,256 trade visitors from over 70 countries. Almost 80% of the visitors to the Horti Fair 2010 took or were involved in decisions on the purchase of products and services exhibited at the fair. 35% of the visitors actually made a purchase or requested a quotation during the fair. The prospects for next year are good: no fewer than three quarters of the visitors stated that they planned to return in 2011.  

 

Horti Fair Innovation Award 

The Horti Fair Innovation Award 2010 was won by Berg Product BV for its BergBand conveyor belt system, which was praised in the jury report for ‘the power of its simplicity, the wide range of applications in horticulture both in the Netherlands and abroad, and the relatively low capital outlay’. Second place went to Frans van Zaal for its Van Zaal Container Submerger System, and third place to Bercomex for its Furora universal grading and bunching machine. For the first time in the history of the award, numbers 4 and 5 were also named. These were CleanGrow for its ‘multi-ion meter’ and the consortium represented by Klimrek for its ‘vertical crop protection’. As international trade jury chairman Gijs Kok noted, ‘This shows just how closely the top shortlisted firms are matched in terms of innovative capacity.’ Bas Lagerwerf of Berg Product was pleased with the award and satisfied with the quality of the visitors to his stand. He commented, ‘Dealers from all over the world come together here. After all, to see innovation you have to come to the Horti Fair!’

 

Best Participant Award

The Best Participant Award went to Bercomex for what the jury described as ‘the innovative strength shown throughout its exhibition presentation and the power of its communication both before and during the Horti Fair’. The award is presented each year to the exhibitor making the best use of Horti Fair as a communication instrument. Roland Kroese, managing director of Bercomex, says, ‘The Horti Fair is very important for our business. Not only as an opportunity to display innovations but also as a way of strengthening our dealer network and meeting customers who come from all over and whom we would not otherwise meet.’  

 

Interpolis Quality Cup, plant stands and Csizik Trophy

This year the Interpolis Quality Cup was awarded to the firm of Fa. G.J.A. van Santen of  Honselersdijk for its Hydrangea macrophylla Pimpernel Classic. The prizes for the best stands in the plant categories were assigned by the Permanent Judging Committee (VKC) to Floricultura (9.7), Anthura (9.5) and Floriade (9.3). The Csizik Trophy for the most attractive flower arrangement at a stand was won by Zuidkoop Natural Projects.

 

Prospects for Horti Fair 2011 already good

Interest in the Horti Fair 2011, which will be held under the umbrella of the International HortiWeek, is already good. ‘Contracts have already been signed and over 80 options for stand space have already been taken,’ says Wim van der Loo, the departing director. ‘In all my years as director of Horti Fair I have never before experienced anything like this. The exhibition concept of the Horti Fair 2011 in Amsterdam RAI, the cooperation with FloraHolland, the Technical Trials and other horticultural initiatives geared to the International HortiWeek in the first week of November 2011 are clearly proving popular in the industry.’  

If you have a story or event to promote please email: news@HortiTrends.com 

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29 Sep 2010

HortiFair News 2010

New products, new philosophy'

"Where we are concerned, the Horti Fair is the trade show for introducing new products and communicating our new philosophy. This is very visible in the new logo in a clear and fresh shade of blue, instead of the familiar 31-year old green logo. 
And we will be pleased to explain the change on the stand,’’ says Ruud van Gils from Saint-Gobain Cultilène (stand 02.0206).

'Cultilène cares' is the substrate supplier's philosophy. ,,We supply not just substrate products but services as well, besides assisting our customers in choosing the best growth medium. With respect for our living environment, naturally. Because all our products are made from natural raw materials and contribute to the use of less water, energy and nutrients," explains Van Gils. As well as the new philosophy and new products, the Cultilène stand will also be showcasing the X-fibre technique. Cultilène is the sole substrate supplier that uses this technique to produce an optimum imitation of the natural root environment for plants.

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House of Software: third successful edition on its way

For the third year in succession, the House of Software will be one of the extra attractions at the trade exhibition for professional (greenhouse) horticulture.Participants in this pavilion represent all links in the chain from breeder through retailer. This special interest pavilion (stand 01.0428) provides visitors with a complete and future-focused picture of the latest developments in software for greenhouse horticulture.

 

The Horti Fair internetcafé is part of this pavilion, where participants also introduce new products and services, such as the low threshold step-up to software updates from Sercom. New products and services from other participants like Distel Software, Florecom, Hawe Systems Europe, SDF Tuinbouwautomatisering and Wevab have not yet been announced. Discussions are still in progress with a number of sector colleagues concerning their participation in the Horti Fair House of Software. 

The oldest of the companies has been specializing in horticulture for no less than fifty years and they are all presenting a wide range of products: advice/communications, automation, control systems, certification, internal transport and delivery systems, logistical systems (software), management software, software applications for horticulture, and registration programs.

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Opening and Happy Hour: 12 October

Participants at and associates of the Horti Fair will shortly be receiving their invitations for the official opening of the Horti Fair from 09.00 to 10.00 hours on Tuesday 12 October in the Horti Fair Stage in hall 6 of the Amsterdam RAI. The opening will be performed by Ewald van Vliet, the new chairman of the International Horti Fair, who will discuss the added value of the trade show supported by horticulture in a period of ongoing internationalization, virtualization and changing competition.

The second theme of the opening is 'Innovation', in the context of which the prestigious Horti Fair Innovation Award will be presented to one of the participants nominated for this prize.

The first day of the Horti Fair will be brought to a close with exhibitors, guests and associates during a Happy Hour that starts at 18.00 hours (walk-in 17.30 hours) on Tuesday 12 October. 

If you have a story or event to promote please email: news@HortiTrends.com 

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1 Sep 2010

Extra exposure on Horti Fair 2010 Stage

Latest Horticulture & Fresh Produce News for Ireland

Extra exposure on Horti Fair 2010 Stage.

Are you an exhibitor who would like even more exposure at the Horti Fair? For the introduction of a new product for example, the signing of a contract, celebration of an anniversary or a special presentation? If so, the Horti Fair Stage is an interesting opportunity.

This is the new events platform at the Horti Fair, in hall 6 of the Amsterdam RAI. The official opening, the prize ceremony for the Horti Fair Innovation Award, product demonstrations, receptions, announcement of the prize-winners from the House of Quality, the first rounds of the Horti Business Game and the final round of Ranking the Grower will all be held here. The Horti Fair Stage can also be used by participants for theme-based and new products presentations. Interested? Then just send an e-mail to Horti Fair and we will contact you to discuss your options!

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Successful trade press preview

On 24 August eighteen participants in the Horti Fair held presentations for the international horticultural trade press of new products and services being introduced at the Horti Fair.

This trade press and new products preview was attended by eighteen horticultural journalists representing more than twenty trade publications /websites (incl. video) from Finland, Denmark, the Netherlands, Germany, Austria, Great Britain, Belgium, France, Italy, Spain and international titles. This extra service offered by the Horti Fair not only results in publicity and goodwill for the participants, but also generates interest in the Horti Fair. The preview was held at the Demokwekerij Westland. Wim van der Loo, the managing director of the Horti Fair, presented the exhibition concept for the Horti Fair 2010 to the trade press and also revealed a little about the plans for 2011 and thereafter.

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Be part of the sustainability theme!

Consciously or unconsciously, many products and services shown by participants at the Horti Fair make a contribution to sustainability. And that is why it is so easy to register them for 'Earning Sustainably', the exhibition theme in 2010.

Your stand will then be included in the theme route, besides receiving an extra mention on the website, in the press file and in other Horti Fair publications. Registration is easy using your digital exhibitors manual. Some examples seen at the Horti Fair trade press preview are phalaenopsis and anthurium pot plants with longer shelf life, Fairtrade flower food, the low noise Euro Trolley that improves night-time distribution in the retail chain, watering precisely tailored to the plant and more economical and less harmful to the environment as a result, covering pots/containers to reduce the growth of moss and weeds so that less crop protection agents are needed, vertical crop protection, biological crop protection agents, energy saving through LED lighting.... there are just too many to mention!

So be part of the theme: it costs nothing, apart from the effort of registering with the manual. Any questions, or assistance needed? Just mail the Horti Fair and we will be delighted to help. 

 

If you have a story or event to promote please email: news@HortiTrends.com 

Latest Company News, Trends, Courses, Products Services, Suppliers & Jobs in Horticulture & Fresh Produce, Nurseries, Fruit & Vegetable Growers, Landscape, Architecture, Garden Centre, Florists, Sports Turf, Green Keeping & Forestry Sectors.

'

30 Aug 2010

Preview looks successfully ahead to Horti Fair 2010

Latest Horticulture & Fresh Produce News for Ireland 

Hortifairliggend
 

International Horti Fair 2010

 

Preview looks successfully ahead to Horti Fair 2010

 

Aalsmeer, 30 august 2010 - New products and services, doing concrete business and exchanging professional knowledge: that is what the coming Horti Fair is all about,’’ concluded international journalists during the trade press and new products preview for the Horti Fair 2010. Twenty participants presented a selection of their new products to give the representatives of the horticultural media an early look ahead to the international horticultural exhibition being held in Amsterdam from 12 to 15 October inclusive. Wim van der Loo, the managing director of the Horti Fair described the highlights of the coming show, like the Horti Fair Stage. 

 

Journalists working for trade publications in the Netherlands, Denmark, Germany, Finland, Austria, Italy, Spain, France, Belgium and Great Britain, as well as for international titles - 23 of them in total - came along to the preview on 24 August. Demokwekerij Westland, the leading innovation centre in greenhouse horticulture, was the appropriate location for the preview, where one of the premieres was the introduction of the www.technicaltrials.nl website. Technical Trials (stand no. 04.0417) is one of the new pavilions at the Horti Fair and is based on an alliance of leading technical producers. The Central Station run by the participants is the pick-up point at the Horti Fair, where visitors to the show receive information from and about the 17 participating companies that can be visited during the Horti Fair. The Horti Fair Stage in hall 6 of the Amsterdam RAI exhibition complex is the new events platform.


Horti Fair Noviteitenpreview 2010.jpg




 






Photo: The Horti Fair trade press preview attracted a large delegation of international horticultural journalists.


Innovation programme

The preview, which the Horti Fair organizes every year specially for the trade press, is part of the innovation programme of the exhibition. Managing director Wim van der Loo emphasized that the Horti Fair ,,is organized from, for and by horticulture. This enables us as a trade show to focus a lot of attention on innovation, quality improvement and the stimulation of the exchange of knowledge. Through the eight special exhibition pavilions, the twenty Breakfast Briefings under the auspices of Syntens, and the exhibition theme of 'Earning sustainably'. One of the other highlights again is the presentation of the Innovation Award’’. This prestigious award (in partnership with Reed Business) is separate from the preview, incidentally, because all new products at the fair that have been registered in time are eligible to compete for the Award.

 

New

Frans van Zaal Totaal Techniek in De Kwakel (stand no. 01.0118) is introducing a Submersion System at the Horti Fair 2010.This is a new way of supplying water, in which the pots hang in containers that are submerged from below. The system is integrated into the mobile internal transport system. Crea-Tech from Ter Aar has developed a delivery system in which a robot sorts, bunches and places flowers in an auction container at a work station. The products arrive in the rack according to colour, variety and date.

WPS Hortisystems in De Lier (stand no. 04.0417) is introducing Kit Internal Transport: container systems and conveyer belts in the form of assembly kits that enable growers to take their first steps towards automation less expensively by doing the installation themselves. Plant Handling Robots is a series of robotics for pot plants and other products.

Philips Lighting B.V. in Eindhoven (stand no. 04.0502) has developed the Greenpower LED interlighting module DR/B, a lighting system placed between plant rows to provide the crop with light and heat, resulting in savings on energy and increased production. The Master Greenpower Plus 1000W EL has been improved and gives 4% more growth light throughout its lifetime as a result.

In addition to various biological pest control agents like Macro-MiteCitripar, Natufly, Capsanem and Aphipar-m, Koppert Biological Systems from Berkel and Rodenrijs (stand no. 04.0314) is also introducing the Distribug, a blower which the roller tables with pot plants move under and Rollerfix, which simplifies hanging up sticky ribbons (Rollertraps) in crops.

 

More possibilities

Vertical crop protection in the right dosage and at the right place, with biological agents such as Enzicur from Koppert and UV-C from Clean Light, and chemical crop protection: this can be done with the Klimrek Rail from Klimrek Producten BV in Pijnacker (stand no. 04.0128). The possibilities also include a longer raising period and (emergency) greenhouse roof repairs. Another new product is the corrosion-free heating system, the Klimrek Heat Buffer, which requires no expansion provision.

Hoogendoorn Growth Management from Vlaardingen (stand no. 04.0220) is showing three new products in the AVAG Market.Hoogendoorn Webinars make it possible for a number of people to follow training courses and demonstrations at the same time, online and interactively. iSii+Aquabalance is a set of scales for weighing substrate, which helps to adjust irrigation with precision to the needs of the plants. Also new is that the  iSii+Remote Server Edition remote control from Hoogendoorn has now been made suitable for companies that use a server network with Thin Clients, WiFi or smartphones.  

The HortiMax CropView from HortiMax in Pijnacker (stand no. 01.0517) makes it possible to monitor crop development in detail and make any necessary changes 24 hours a day, by means of a Nikon photographic system integrated into the climate computer. This can be done via the computer, in the greenhouse, but remotely as well. The zoom lens means that everything can be monitored in high resolution down to the most minor details. The first contracts will be concluded at the Horti Fair.

 

Attention grabber

The new HortiTop, developed in partnership with Slingerland Potgrond, is an attention grabber on the stand of Horticoop from Bleiswijk (stand no. 02.0102). It comprises Herbaedeck, a specially selected quality bark, HerbaedeckHechter, a biological gel that fixes the bark onto the pot and remains effective for 12 months, and a gel machine to apply the gel. This means labour savings, improved quality and better presentation.

Container Centralen Nederland from Hoofddorp (stand no. 03.0119) is presenting the new CC Euro Trolley for visitors to the Horti Fair. The trolley has been specially developed for retail outlets and is low noise due to its soft rubber suspension damping and the use of plastic shelves, for which old crates are reused. Two trays with pot plants fit onto the shelves of the roller containers and the deck also has two RFID tags for the purposes of registration and traceability.

Chrysal International BV in Naarden (stand no. 01.0441) is introducing a number of new products at the trade show in Amsterdam, including the world premiere of the Fairtrade Liquid Flower Food (with Max Havelaar certification mark) for roses and mixed bouquets. It is only permitted to attach the flower food to Fairtrade flowers. Also new are Chrysal Food Drops, a pack containing six portions that are sufficient to provide one year of care for orchids and green plants, and the improvedChrysal Clear Universal Powder Sachets that will give flowers and bouquets a vase life of more than seven days.

 

Introduction of partnership

BVB Substrates from De Lier (stand no. 02.0110) is announcing a partnership with Royal Philips Electronics for the purposes of research into the best combination of LED lighting and substrates. One new product is BVB Allure, a bark-free substrate for orchids using Gambit, which is a cork mixture with high structure stability. There are five different types. BVB Sublime for growing tomatoes, cucumbers and bell peppers is made of polyurethane using a new technology that has been developed in alliance with growers and can result in between 5 and 7% higher yield.

AVO Anthurium Vogels in Wateringen (stand no. 01.0446) is introducing Anthurium Andreanum AVO® Rosalie for pot cultivation; pot size 15-21 cm, and bears large red flowers (7-10 cm) with a green edge. AVO® Pink Christina is a new cut flower cultivar in a lasting dusty pink colour with a long plant life cycle for the consumer and high production for the grower. The company will be celebrating the 75th anniversary of its formation during the Horti Fair and will also be presenting its new house style.

Anthura B.V. from Bleiswijk (stand no. 01.0330) is introducing its Phalaenopsis (for pot cultivation) Anthura Luzern at the Horti Fair; new in Anthurium cut flower cultivation is the Bellanca®, as well as the Fire XL® and Zafira®Matiz® and Piccolo® are being introduced in Anthurium pot cultivation. Also new is the concept of a ready-made solo Anthurium bouquet in a vase, which is being presented for the retail trade at the Horti Fair.

There proved to be great interest on the part of the journalists during the preview for the Horti Fair Career Plaza (stand no. 03.0302), the House of Technology & Innovation (stand no. 04.0226), House of Quality (stand nos. 01.0126, 01.0228, 05.0102 and 05.0202), House of Software (stand no. 01.0428), the Breeders' Market (stand no. 01.0440) and the Horti Business Game (stand no. 01.0121), as well as in the exhibition theme of 'Earning Sustainably'.

 

Extensive service for trade visitors

All new products at the Horti Fair can be identified by the special Horti Fair New logo on the stands, on the official exhibition floorplans and the new products route, as well as being shown in advance on the new website at www.hortifair.com.

An additional feature of the website at www.hortifair.com this year is a search and find function at product level and there is also a HortiVisit e-mail newsletter every Wednesday, specially for trade visitors (www.hortifair.com/hortivisit). Shuttles bring visitors safely, swiftly and comfortably to the Horti Fair from horticultural areas (www.hortifair.com/route). Admission costs € 40.00 at the ticket office, but is free of charge for trade visitors, who receive tickets from participants or online (www.hortifair.com/tickets). In 2010 the International Horti Fair is being held in the Amsterdam RAI from 12 to 15 October inclusive and is open every day from 10.00 to 19.00 hours. Take a look at www.hortifair.com for an up-to-the-minute impression of the most intensively visited trade event for professional horticulture. 

 

 

If you have a story or event to promote please email: news@HortiTrends.com 

Latest Company News, Trends, Courses, Products Services, Suppliers & Jobs in Horticulture & Fresh Produce, Nurseries, Fruit & Vegetable Growers, Landscape, Architecture, Garden Centre, Florists, Sports Turf, Green Keeping & Forestry Sectors.

'

18 Aug 2010

HortiFair News 2010

Horticulture & Fresh Produce News Ireland


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where horticulture meets

 


Register new products quickly!

If you are introducing new products and/or services at the Horti Fair 2010, you should register them quickly using the Exhibitors Manual. All new products registered in time compete for the prestigious Horti Fair Innovation Award (in partnership with Reed Business) and are eligible, therefore, for the prize of € 5,000 in the form of a media package!

The international jury of experts will announce the nominations at the beginning of September on the basis of the descriptions provided by the participants, which is why you should register quickly and no later than 20 August. Follow the tips in your Exhibitors Manual when describing your new products for a chance of winning the Innovation Award, which will be presented to the winner announced on the first day of the fair. The Innovation Award competition is separate from the trade press and new products preview: all products registered in time are eligible to take part.

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Proven profitability of participating in Horti Fair

Did you know that the Horti Fair is the only horticultural trade show whose profitability is proven? Our figures make it clear that participating in last year's Horti Fair produced an average of 15 new customers! And the profit on each euro of the costs of taking part was no less than € 6.19 in 2009!

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High scores

The Horti Fair has achieved high scores over the past six years. On average, 79% of participants were (very) satisfied with visitor quality, 66% were (very) satisfied with the visits to the stand and 78% (very) satisfied with the contact with the organizers. In addition, an evaluation of visits from 2006 to 2009 shows that no less than 92% of visitors found what they were looking for at the Horti Fair and 89% recommends the trade exhibition in Amsterdam to colleagues. The Horti Fair team is aiming to achieve an equally high score this year as well!

 

 

 

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23 Jun 2010

HORTI FAIR 2010 – Your Horti Fair news sooner in the trade press? - News from www.HortiTrends.com

 

Your Horti Fair news sooner in the trade press?

Like the new products you are exhibiting at the Fair to appear sooner in the international horticultural trade press? Then take part in the Horti Fair trade press and novelties preview being organized on Tuesday 24 August, to which the Horti Fair invites journalists representing trade publications from Denmark, Sweden, Germany, the United Kingdom, Belgium, France, Italy, Spain and the Netherlands, as well as international titles.

Exhibitors are given the opportunity to introduce their new products to the journalists, enabling them to realize pre-publicity for their participation in the Horti Fair - and for their company of course! In 2008 and 2009 the preview was organized in TomatoWorld in Honselersdijk, one of whose sponsors is the Horti Fair. Your new product must be registered via the exhibitors manual in order to be eligible to take part. Registrations for the preview are processed in order of receipt and the Horti Fair aims to include a balanced reflection of the range on show at the exhibition. It only costs € 425.00 (excl. BTW) to take part in this year's preview. 

http://www.hortifair.nl/en/

 

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